Do you know which is the method that Google uses to give people the best search results? And how can you take advantage of that knowledge to extend their reach?
In the fourth video RDicas series, our consultant in SEO, Aluysio Ferreria, continues exploring and explaining all the advantages that optimizing your website for search engines can bring you.
Watch the video:
Check here the other posts of RDicas, our series of short videos about SEO .
In the last edition , we show a little about the importance of SEO for your business, and if you still do not pay attention at this point it is recommended to open your eyes and start to worry in this regard. Use wisely the SEO techniques is a smart way to leverage the profitability of your business.
In this post, we’ll talk about how the Google and how it is important to understand exactly how the browser works.
Knowing the methods and terms that explain the following is essential to know how the system works. It will be easier after this initial knowledge, begin to show our sites for searches.
Google has a robot that scans the Internet at high speed, crossing site to site, understanding their formats and scanning its contents.
This robot, also known as crawler, spider or engine, performs the function of reaching the sites, read the information carefully scan all there is in there, and then store the data found on the server.
You have to understand that when you do a Google search, this robot does not crawl the Internet in seconds, bringing immediate results. What it does is to access the server, understand the data that is already stored, make a priority ranking and present the result of more appropriate search for your search.
So we have this result is what Google has on the server. Why it happens sometimes that Google has not yet visited your site after you have made a change and thus display an old result.
Throughout this series of RDicas, we will see some techniques that we can implement so that the most current version of your site is stored within the server.
First of all, the first step to show up in search results is to ensure that your site is indexed, that is stored within the Google server.
There are some practices that help your website in this store, or index, which is the more correct term. Let’s talk about each of them, which are:
Links and Social Networks
We need to understand what actually are the links on the internet. To make an analogy, links are as if they were bridges that connect one site to another . In turn, these perrmitem bridges the browser, spider or crawler to have access to other linked sites.
Example: When a Google robot arrives at Site 1, it scans all the content, identifies what is within the website and stores the data on the server. However, the Site 1 has a link to the Site 2. This link allows Google to get access through the Site 1 to Site 2. Once there, he will do the same process and you will understand that the Site 2’s a link to the Site 3. thus, the robot will have more access (this time to Site 3) and repeat the whole process. And so on.
So one of the techniques that you can exercise to ensure that Google find, scan and store your website on the server is to increase the number of links that are pointing to it. In addition to making it to external sites, another way to get that other links point to your page is through social networks.
For those who just went up a new page, one way to increase the number of bridges connecting to this newly created page is just spread it on social networks.
Remember that a website is not made from a single page. To ensure that the Google index not only the home or the page that he got when he found your site, there is another technique to cause the robot to understand and search the site as a whole to, in fact, store the maximum number of pages as possible. We’ll talk about in the item below.
Whenever the google robot arrives at your site, the sitemap is one of the data being sought. The sitemap is nothing more than a file that displays all the URLs you want to be indexed.
Check out what the benefits of an XML Sitemap and how to create one.
Not every site has a sitemap, and it does not mean that Google will not store your pages. However, it is not well suited to a sitemap does not exist , it is best that you talk to Google as is the structure of your site and which pages you would like them to be indexed than let the robot decide.
If you have a good internal linking structure with pages of the site linking to others, you build that bridge so that Google lands on a page and go to the other, discovering new content and improving its presence in the search results.
Every time you publish a new page, as well as social networks, external links and sitemap, you can also improve internal linking to this newly published page. Doing this extends the bridge that was built for the spider or crawling find content more easily and quickly.