RDicas # 03 – Where to start optimizing your site

The secret to mastering mobile searches: check out Maryna Hradovich’s tips from SEMrush at Studio RD Summit
Keywords: from concept to research, everything you need to know

We are with another edition of RDicas, a series of videos with various information about  first  or the second part can follow in our links).

In this video, Aluysio Ferreira, an expert consultant in SEO of Digital results, explains where to start optimizing your site.

Watch the video:

Check here the other posts of RDicas, our series of short videos about SEO .

In the previous post we commented on keyword search. After collecting these data the question arises: what I do from now?

The most recommended is to start the URLs that the site already has. The time that the URL was published ends up being one of the strongest factors of ranking, as well as being much easier to take an existing URL and work on it.

With this step taken arises a question: how do I do to know the URL that is relevant to a particular term? For this we recommend two tools:

Webmaster Tools

free tool that provides information on keywords of your website, which the URL has appeared and what the position of the URL. In this case, what you need to know is if the keyword is active on your site and is present in Webmaster Tools. If the word is not active, it will not be listed in the tool.


The RD Station, digital marketing software Digital results, has a panel of keywords that shows when you register a particular term. It brings to you what the url and position that this  term appears.

The idea to start from something you already own. The moment you identify the page you want leverage, you can start the optimization work. Select 7 tips to start you optimize your pages for search engines.

1 – Analyze the Tag Title

It is one that goes in the Head of html and you can find out easily by hovering on the tab of your browser. Make sure the keyword you want to rank is already in the Title Tag. If not, try to insert the word.

Just a note: Try to keep the Title tag with up to 63 characters, because that is the maximum displayed. You can leave rather a title that exceeds these limits, and it will appear on the tab of your browser, but not in the search results.

2 – Content

That keyword appears accurately over content? If it does not appear, could you not change a paragraph or another to try to put the exact keyword in your text?

Otherwise, how often it appears? We will not here enter into the discussion of keyword density, as there is no magic number that we can say that is due or not put. The idea is that everything looks natural without being overdone. But if it appears only once would not it be interesting to explore that word more often?

Another point in the content is: what is the size of your text? We see that some studies show that the first placement of keywords closely contested, with high traffic volume, are on pages that have more than 2,000 words in all. This shows that the results of research value a full content, extensive and rich.

So is that your content is extensive enough? For most cases a slightly lower content does not need to reach 2,000 but 300-500 keywords it is possible to rank well if other factors are observed. On the other hand, does your text is not short? Is it not possible to leave a little more full content?

3 – Heading Tags

Is it not possible to pull a subtopic within your article and put the exact keyword in a heading h2 tag, for example?

The tag heading shows some hierarchy within the content, identifying elements that are very important. When a text has a heading tag with the exact keyword it is as if he passed the information to Google that that term is significant in the overall context of the page.

4 – Internal Linking

How many links end up pointing to a particular page? There are ways to get more links from your own site?

Within Webmaster Tools, no way to know how many links are pointing to the URL you want to use and thus do work to increase that number. Enjoy and also analyze other articles of the site, and try to find opportunities throughout the text to place a link that points to the URL you want.

5 – Images

Your page or post already has light image files? And, secondly, the alternative text field is already filled these images?

Consider the above two issues as very important. Google, in theory, can not read images, but read this alternative text. The primary function of this field is to describe the image. And if you can describe the image with focused keyword, even better.

6 – Meta description

This is a point that will not actually help you better position for a keyword, but also has its degree of importance. The meta description is that text in two lines that appears in your search result. If perchance the keyword is in the meta description, it can help the user decide whether he will click on the link or not. So, sometimes in the same position of a competitor, you get more clicks for a particular keyword.

7 – Charging Time

This factor is important. First, there are studies that show that a page conversion rate has to do with the charging time, and second, that this has been a very important ranking factor in recent times.

Some sites that already work in Digital results, which basically started here without changing other elements got results for different URLs. Here the question is a bit more technical, it involves the server response time and other aspects.

Understand some basic SEO topics as presented are key success factors in the growth of organic search your site. But first of all it is important to know what your audience is looking for and if your company is ready to meet this need and spend the best experience possible. Bringing the most service search factors is very likely that your site will increase the number of visits, conversions and increase your results.