As already published here on the blog , Google announced in August 2016 the end of the Hangouts On Air and suggested that the tool was replaced by YouTube Live.
Received with surprise, the announcement was made by the company in the pages of YouTube technical support . From the day September 12, 2016 it is no longer possible to schedule events in Google+, being necessary to move to the YouTube Live broadcasts scheduled for after that date.
With Hangouts On Air – and now with YouTube Live – you can work with a different content, encouraging public participation. For those who work with Digital Marketing , Hangouts On Air was widely used in the transmission of live webinars. Here at Digital results, we have already used the tool for various purposes, such as performing live webinars, chat with customers and get feedback on our software – the RD Station .
This type of transmission tool enables your business to produce webinars and generate Leads with less effort than with the production of an eBook, for example. It is a format that allows you to work more advanced topics in buying journey, covering the Middle Hopper (Mofu). We teach more about this in our guide on how to generate Leads with webinars .
Being live, the webinar also helps create commitment. This is because, after launching registration for announcing its base transmission on a given day and time, this content will have to leave. It is also an excellent way to engage professionals from other areas of the company in the production of content – as a seller, a developer or customer service team.
Follow the tutorial below to learn how to prepare broadcasts on YouTube Live:
The created event will appear on the next page. There, you have a few options:
See an example of the transmission Hangout window:
To get the embed code of the video, just go to “share> incorporate”:
Who used the Hangouts On Air will notice that features questions and answers, showcase and applause, for example, will no longer be available after switching to YouTube Live.
Still, the YouTube Live help in the production of content, as it allows transmission of live webinars in which participants can interact by sending messages while watching. It is a free tool that has Google’s infrastructure.
In both tools after the live broadcast, Google automatically records the video on YouTube, allowing those who could not watch it live access the recording by the same link.