Optimizing Your Page: How to Increase Your Website Traffic with 4 Tips

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If you are reading this article, you probably have a website and should ask “how to increase traffic to my site, right? Well, let’s be honest, a car-free site is worthless. And that’s why this question always goes to the head of website owners.

No traffic means no click ads and no product sales. In addition, according to a recent study, only 25% of all online sites receive more than 5000 visitors per month. This means that 75% are small and with little traffic sites. You are one of those 75%?

But know that you do not need to be part of that percentage. In this article you’ll find four different ways to drive traffic to your website and generate free traffic to it.

optimize the site to google

If you want to get organic traffic, your website and content itself must be optimized for SEO . A rule is to start optimizing your site doing keyword research. Many people forget this and optimize their websites for the wrong keywords. As a result, they fail to rank well in search engines. Proper search keywords will eliminate the risk of spending time and money on the wrong keywords.

There are many online tools created for this purpose, for example, the Google Keyword Planner , which serves to show average monthly searches for a selected keyword and to generate new ideas for keywords. Spend a few minutes in this tool to find keywords that are worth using within your site.

After checking the keywords you want to rank, you can start optimizing your web site for search engines. The SEO can be separated into two parts:

  • SEO On-page – Optimizing the website and its contents. A webmaster has full control of on – page SEO, as everything is done on the site.
  • SEO Off-page – most people think SEO off-page is just creating links, but in fact it’s all what you do off the site: social media mentions, social bookmarking, and of course link building.

Both are important and should be used simultaneously. However, many internet marketers and SEOs agree that website owners should focus first on SEO on-page. Here is a list of the most important SEO on-page factors:

  • Title Tag: create a catchy title and include the keywords you are targeting.
  • Description: as the title, the description should be interesting and contain the keywords you want to rank. A good description can increase visits to the site.
  • Keyword . although this tag is ignored by Google, for he himself will indicate which is the keyword of your text, you should still use it for other search engines. Put in your texts 10 most important keywords and has main keyword.
  • Headers : search engines (and human) love and formatted content easy to read. Use header tags H1, H2, H3 in your content. Try to include your keyword at least in H1 tag.
  • URL structure . if possible, use your keyword in the URL. Do not use underscores, special characters or spaces here. If you need to separate words, use dashes.
  • Alt text for images : Alt text is necessary for when your image does not load, have a description of what it is. It is also a Google ranking factor. Whatever system you are using to publish your online content, it should include alternative text for images.
  • Content : so that your website has a high ranking in search engines, the content must be unique and provide value to your visitors.
  • Site speed : nobody likes slow websites. Optimize your website for the best possible loading speed. Google has a great tool for analyzing site performance PageSpeed Insights.

Check your entire site and make sure it meets these requirements SEO on-page.

When you are sure that your website is aligning with the SEO on-page, start doing the optimization SEO off-page.

You can start posting useful comments on blogs and forums related to your industry. Add your site to link directories and listings classified ads. If you have a blog, send it to blog directories like Blogging Fusion .

If you are good at writing, reach bloggers talking about the same kind of work that your propose and write a post on their blog, the so-called “guest post”. Share and send your content to social networking and bookmarking sites. There are hundreds of different ways to create backlinks and make SEO off-page, use your imagination.

Option 2 – how to increase traffic to my site using paid ads

It may seem too obvious, but you must include paid ads in this list. Many Internet marketers will agree that the paid ads are the fastest way to get traffic to a website. However, there is a downside. paid ads (depending on the segment) can cost you a fortune. So before you begin, you must optimize your site to get the best conversion rate.

The best place to start is Google Adwords , which is owned by Google advertising platform on which advertisers can make auction bids of keywords. Briefly, Google Adwords displays the keywords that people can search Google on a given subject, generating a list that goes to auction. The highest and relevant the chosen keyword bid will be displayed in Google ‘s search results or on the sites participating in the Adsense program

To ensure that the paid traffic is converting well, it is recommended to start with a small daily budget ($ 10 or less).

Some other networks paid per click:

Option 3 – Share your site on social networks

It is not enough to publish great content and expect many visitors invading your website. You must show them what you have. This is where the social media sites can help you generate free traffic. Share each of the new content on social networks because it will not be long before you see tanned and shares in their texts coming from people who have been hooked on social networks with your publication.

You may be wondering which social network to choose? Well, it depends on what your talking blog. For example, the Google+ works best for companies B2B , the Twitter is great for news sites, most women use Pinterest therefore work perfectly for fashion blogs or recipes. Try some social networks and mix strategies to see what works for your site.

List of social networks that can generate free traffic to your site:

Option 4 – How to increase traffic to your site with email marketing

Without any valid reason, the marketing by email is often overlooked by site owners. Send reminders and friendly updates when new content is released is a great way to drive traffic to your website.

You can start doing this by creating an account on MailChimp . They provide a complete solution for marketing by email. However, it is important not to exaggerate. Start sending monthly or fortnightly emails to your subscribers. Do not forget to include something valuable in the e-mail message, for no one likes simple promotional emails.

Conclusion

Traffic generates sales, ad clicks and business leads. In this article, we provide four different methods you can use to increase traffic to your site. Some, for example, SEO optimization, require work and time, others like paid advertising, will bring instant results. Try them all to see which one works best for your site.