New Facebook update: links from slow sites will be less displayed

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Continuing the aim of improving the experience of its users, Facebook announced on August 2, 2017 an update that will prioritize the sites of publications load faster in the news feed.

As the statement of Facebook, the improvement was implemented after complaints from users about how frustrating it is to click on a link that leads to a slow loading page.

Because of this, in the coming months users will see more and more sites publications that load fast on mobile devices and less of those who take time to load, so that, according to the announcement, “can spend more time reading the stories they deem relevant “.

We found that when people have to wait for a site to charge for a long time, they leave the link they clicked – wrote the engineers from Facebook, Jiayi Wen and Guo Shengbo, signing the text.

According to them, 40% of visitors abandon a site if it takes longer than 3 seconds to load.

From now on, when a user clicks on a post on the social networking application, Facebook then consider how long your site takes to load.

Factors such as the user’s connection speed and the corresponding page will be considered. Signs indicate that the page will load faster, the link will appear closer to the top in the news feed.

The update will affect my page?

The novelty will be implemented gradually in the coming months, but Facebook anticipated that most pages will see little difference in the distribution of the posts in the news feed. Sites too slow, on the other hand, may drop traffic via Facebook.

We talked about in the RD blog that the speed of a website is a crucial factor for the success of your strategy Digital Marketing , because in addition to being one of Google rankeamento factors affect the user experience. Therefore, it is important to test it and make optimizations that make the site faster.

Facebook also published a guide in English with what it considers the best practices to improve the performance of your site on mobile devices.


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