Here is good news for businesses that use a strategy videos inside Facebook.
This is the launch of Facebook Sound Collection , a good opportunity to video creators insert music and free sound effects of copyright on their parts.
The initiative is similar to what YouTube already offers to producers in the creative studio. This confirms the interest of the social network to invest heavily in size and face the giant of the videos from the Internet, especially after the launch of Facebook Watch .
According to the official statement:
Sound is a key ingredient for movies – can instantly change the mood, generate thriller or evoke emotions. We heard that you’d like an easy way to find sound effects and music in your videos, and that’s why we are launching the Facebook Sound Collection.
The Sound Collection has over a thousand tracks and effects sound quality that are owned by Facebook.
The platform has composers of songs of various styles such as rock, pop, jazz, country, hip hop, electronic, Latin and more, plus more than 1,500 different sound effects.
On first access, you will see the screen below:
The Sound Collection is part of Facebook for Creators , a platform launched in November 2017 to help people to create videos with higher quality and ease to Facebook and Instagram.
In addition, this year the social network has also launched the Instant Videos to run faster format on slow connections, Highlighted Shares to improve the analysis of videos within the platform and several other features .
This shows the investment that Facebook has made in the format, encouraging users and fanpages to publish more and more audiovisual content.
For those who are suffering the consequences of the fall in the organic range of publications, the format native video shared within Facebook itself, can be a way out.
Another alternative is to invest in Facebook Ads Ads . And if you’re interested in learning more about advertising on the largest social network on the planet, download our free eBook Facebook Ads: The Complete Guide .