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Local SEO is aimed at optimizing the search engines taking into account the geolocation (Google Maps, for example) and other resources, such as social networks, for the user to find a solution close to where it is.

It is increasingly common for people to search for products or services using search engines like Google. Thinking about it, many companies have sought to position itself so that your websites are located and are in the top positions.

One of the alternatives to help the location of companies is the SEO (Search Engine Optimization) , which consists of optimization of pages of a site to achieve good organic positioning in search engines (Google, Yahoo !, Bing , etc.).

However, in some cases there is the need for local SEO because the geolocation will be critical to the survival of the company. This usually happens to businesses that rely on physical outlets such as restaurants, shops, dental offices and pet stores.

But what is local SEO?

The site also aims SEO optimization in search engines, but takes into account the geolocation (Google Maps, for example) and other resources, such as social networks , for the user to find a solution near the place he is.

Have you ever thought about having your business being found by a person who did a search in your city?

You can attract more audience, generate new sales and have a more relevant online presence.

Thinking about it, the purpose of this article is to help businesses that depend on the geolocation to survive. If your company is one of them, check below how to optimize your site to have a good local SEO and take advantage of it.

1. Optimize your site

For starters, I recommend that you use the Site Analysis tool , which will help you to check the performance of your website and SEO.

Thinking about the location positioning, consider performing the following actions:

  • Create a contact page with address and telephone number. Include all, if you have more than one establishment.
  • Make it possible for mobile click on the number to make a direct call. See this post from Google: Click to Call .
  • Add a map with its location.
  • Add testimonials, as they convey socially relevant and more credibility.
  • If the interest is positioning for a specific city, including in the title and page description the name of the city. For example: Clinical Smile, the best dentists in São Paulo.

Be sure to check the article How to Make a SEO On-page optimization and improve your organic results.

2. Produce local content

The building authority is critical to any business.

Create a blog and develop local content to help people. Do not talk about your product or service, but on issues that are relevant to your persona , that meet their needs and pain.

Important tips:

  • Use your domain to benefit from SEO. For example: www.seusite.com.br/blog .
  • Include in your posts the name of your city and neighbors, as well as terms usually used.
  • Include local news and events, bringing useful information to your audience.
  • Sponsor local events, teams or organizations, and write about them.
  • Interview or invite local experts to write on your blog.

Tip: be original and produce relevant and new content. Do not copy publications in its entirety from other sites, as this may compromise their SEO due to duplicate content .

Want to know more about local content production? I recommend reading the post: How do content marketing for local businesses .

3. Create the Google My Business

Google My Business is a free and essential tool in a local SEO strategy.

By registering you will improve their position and have a detailed profile being presented to people who perform a search:

seo site

Google Maps will also present a detailed profile and its location:

seo site

Here ‘s how to sign up and take advantage of the benefits to the article: How to use Google My Business and highlight your company in the search results .

4. Take your online profiles

The site is not the only alternative for those who want to have a local team. Is present in the major social networks and evaluation platforms.


With over 2 billion active users, Facebook is the largest social network in the world. According to Facebook itself, are 102 million people who connect on the network every month.

See how your ratings are displayed:

seo site

seo site


Google still reigns supreme with its 7.6 billion searches. When we relate the local searches, Google 3-pack features the sites and corresponding assessments.

Notice this survey to “dentists in São Paulo”:

seo site


The TripAdivisor is a travel site that provides information and opinions related to tourism content. It has over 32 million members and more than 100 million reviews and opinions of hotels, restaurants, attractions and other travel related business.

See the evaluation format held for a hotel:

seo site


The Foursquare is an application that uses your geolocation information to help you discover new experiences consumption, recommending interesting places such as bars and restaurants anywhere in the world.

It has 60 million registered users and of these, more than 50 million monthly perform activities.

Below the image of a query related to “power” to the city of São Paulo:

seo site

If your company operates in the gourmet market, be sure to check the article: Inbound Marketing for the gourmet market: good practice to start .

5. Get ratings

Who never read a review of a company before buying a product or hire a service over the Internet?

It is common for people to read the reviews and reviewing the ratings and is a decisive factor in their purchases.

If its assessment on a site is less than 4 stars (usually from 1 to 5 stars), it is worth to pay attention. bad ratings away consumers. And the lack of ratings can not convey credibility to your brand.

A study by Harvard Business School points out that increase your score in a star can increase up to 10% its revenue.

Encourage your clients to conduct an assessment of your business! But remember: what will motivate is the quality of your products / services associated with an excellent service.

See that well reviewed establishments can receive highlights in searches performed:

seo site

Have you heard of NPS (Net Promoter Score)? See: NPS: what it is and how to implement in your company .

6. Partner with local blogs

It is likely that have several relevant blog in your area and have a relationship with your business. Getting links of these blogs can help boost your site SEO.

Seek partnerships and use this traffic channel to increase the volume of visits to your site.

The incoming links from other sites is one of the most important factors of organic ranking .

See below: What is link building and how to put into practice .


For you who have a business that depends on direct sales in your establishment, local SEO is critical to reach new local users, making your company more competitive.

Wondering what you need to stay on the first page of Google and attract more visitors?