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More and more companies have invested in content creation as part of its strategy Leads .

A great way to be able to increase traffic to a website is to him appearing as a result of searching on Google. To do this, companies use various strategies SEO when creating content.

However, what often happens is that the more technical issues of your site code can be forgotten. Selected then 12 tips to get you to make sure that the structure of your site is optimized and, therefore, to rank well in search engines.

1. Duplicate Content

When your site has duplicate content, ie it has the same material on other sites or even his other pages, search engines tend to give preference to the page on which that content was first published.

Thus, it is important that all the content you have on your website is unique, no copies of other sites. Thus, you gain reputation with Google and increases the chances of having your good content ranked higher in the search results.

However, what often happens is that many people have what is considered duplicate content without knowing. An example is a URL with and without the www. The www.resultadosdigitais.com.br and resultadosdigitais.com.br mean two different sites to search engines and therefore the content is then considered as a duplicate.

To check if the site has duplicate pages, we recommend using tools like Siteliner and Copyscape , which help in the verification.

Read more: The truth about duplicate content and SEO

2. Speed ​​of your website

Sites that have pages that load quickly are prioritized by search engines. This is because the faster loading a site, the better the user experience.

Thus, to achieve a good rankeamento in the search results, it is important that your site is optimized so that it does not take when a user is accessing it.

Thinking about it, Google launched PageSpeed Insights , which is a tool that tests your website and you show improvement possibilities in his structure to reduce the charging time.

Read more: Site speed: learn to test and let your faster page⚡

3. Invalid HTML

Another issue that may also impact is like the source code of your site is set up.

If it has the HMTL with many errors, or problems with the program, you run the risk of failing to rankear so well on Google, since the robots have difficulty understanding what you have set for your site code.

Thus, the ideal is to keep the HTML and JavaScript for your pages as optimized as possible.

4. Broken links

Broken links are non-existent URLs that appear within your site. These URLs usually redirect the user to a 404 error page.

In addition to frustrate visitors to your site, these links also jeopardize its reputation to the searchers. Links are the paths that follow the search bots to identify pages. If these robots fall into 404 pages, you stop indexing in Google results, which causes the loss of your site’s authority.

One way to find these broken links is using Google Search Console , on the trace.

Read more: Tip SEO # 8: Correct 404 errors and broken links

5. Images

Not to harm their strategies SEO is important to note three main points when thinking about images:

  • Speed: as well as the pages of your site, it is important to use images that do not take too long to load. Thus, it is not recommended to use very large images. Read more: How to compress images without losing quality and increase the speed of your site .
  • Alt attribute: the alt attribute is nothing more than a description of what appears in the picture. This attribute is very useful not only when considering the accessibility of your site, but also the indexing of your content in Google, because it will “explain” to the search engines what the image is telling.
  • Broken images: as well as links, broken images also harm your reputation as well as give a bad experience for your users. So, prefer to use images that are hosted on your server instead of using third-party images. Thus, you are assured that it will remain in the air.

6. Title

Many sites have a default Title for every page. This ends up being very harmful to the rankeamento it indicates that the content may be duplicated.

The Title attribute is also a great opportunity to use keywords relevant to the content of that page, and so it becomes a missed opportunity to leave an irrelevant Title to the content in question.

For best results, the ideal is to use a title tag with up to 65 characters. Moreover, it is very important to place your keyword as part of your title.

If you run out of ideas, a good model to follow is the primary keyword – Secondary Keyword | Company name .

Read more: Tip SEO # 7: Include title, description and URL optimized

7. confusing and long URLs

URLs that do not use words but codes and numbers are confusing both for humans and for search bots. Links ending with /pag179070.html, for example, say nothing about what that page shows.

Moreover, excessively long URLs can also harm your rankeamento. So it is important that your URL is intuitive, concise, use your keyword and make sense.

Read more: What is a friendly URL to Google and other search engines .

8. Mobile Experience bad

Currently, most of the searches made in the world are made by cell phones. Therefore, Google announced that it will index results in better positions who have sites with a good experience for mobile.

Thus, it is important that your site has a version for mobile phones and is fully responsive , and responsive option has an even simpler indexing than having a special version for mobile devices.

Read more: Tip SEO # 12: Have mobile or responsive site

9. Problems Robots.txt

The robots.txt is a file that is on your server and indicates to the search bots if they can or not indexing pages in search engines.

With misconfigured file, you may end up with private pages (such as the thank you page of a Landing Page for example) appearing in Google results, while you want to have access do not appear in the search result options.

To find out if the file is working properly, Google launched a tool for you to test your robots.txt .

10. Sitemap

Sitemap is a map of your website, usually in .xml, which is designed for the robots of search engines which pages you want to index and store the servers.

The goal is that Google can understand more easily the structure of your site and hence it easier for him to find the pages they need.

Many businesses fail for not having a sitemap on your server or not update it as the site structure is modified. To facilitate this construction, Google has a tool that creates the zero map for you, the Google Sitemap Generator .

Read more: Sitemap XML: everything you need to know

11. Black Hat

The term black hat was inspired by western movies where the villain always wore the black hat. In digital marketing , this expression is as they call strategies that try to circumvent the rules of search engines.

Some examples of these strategies are:

  • Keyword insertion that bear no relation to the content, to attract more traffic;
  • Keyword insertion hidden to the user, but which appear in high density for search engines;
  • Spam in blogs and forums, or irrelevant comments whose real purpose is to promote content on other channels.

Read more: 10 techniques of Black Hat SEO you should not use

12. Flash

In the early 2000s, Flash was what had most modern and popular for web design as enabled animations. Since the release of HTML5, however, the use of it has fallen, but there are still many sites that use this technology more than they should.

The biggest problem of this type of animation is that search engine spiders can not understand what he is. Thus, they are not able to know if that element has to do with the searched keyword or not.

Another issue is also that many devices do not allow its use. In 2010, including the Steve Jobs released a letter in which he criticized several points, especially the security of Flash, which results in many Apple products do not accept more using this tool.

Also, modern browsers like Chrome, do not play this type of animation automatically. Visitor permission is required before one of Flash to play.

Read more: How Google sees your site: the risks of using Flash, JavaScript and excessive images

To learn more about SEO

We create an eBook in which we gather strategies we adopt here in Digital results and we encourage you to apply also. They will help your website to improve rankings on Google, attracting more visitors, leads and sales for your business