Implementing Structured Data

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As we saw in our last post, we understand that the structured data is a way to help search engines better understand the content of our page. Thus, we have more relevance on the user’s search. But how to implement structured data?

If you have not read our post about Structured Data, click here to learn more before we proceed with our item. ; )


How to implement structured data on a page


Implementation of Structured Data can be done in two ways, either by code and the use of tools. In the second case, the focus is to simplify the work to carry out the implementation.


implementation Manual


To manually implement the code of structured data, we can do it using the JSON-LD.

But why use JSON-LD specifically?

Simply because it generate a script that can be inserted into the page without the need to change the HTML structure of the same attributes to add extra every tag that is required.

So this has greatly facilitates the implementation of the code itself.

Another factor that influences a lot in choosing the JSON is that Google, as well as the W3C indicate its use as recommended .


Facilitating the implementation of Structured Data


One can imagine that not everyone likes to program or code. So how to implement structured data on your site without touching the code?

There are tools that can do this for you, such as the Structured Data Markup Wizard Google Search Console .

If you still do not know the Google Search Console, we have several posts about it right here, since what is Google Search Console , to even their features ( Part 1 , Part 2 ).


Google Structured Data Markup Wizard features


The Google – as always – provides a tool that not only facilitates the implementation of Structured Data. But also help in its creation.

Yes, that’s right, it facilitates the creation! As? Working in fact, as a “marking” of data.

To access it, you need:

  • access your property on Google Search Console:
  • Access the menu aspects of research;
  • access the data marker and here’s the tool.

Accessing the tool from the menu.

To start dialing, you must enter the URL of your site, so it can take the necessary pages. Then, you need to set about what your site says, within the options offered by the marker.

Check domain to start labeling.

Resulting from this, we finally have the interesting part of the tool. It enables you select the information and identify what your context.

That is, you select the text information, and choose “this is the title” or “this is an image.”

Example tag data.

Pretty simple right? So you add the Structured Data When your website simply and easily. Of course, for sure, far more easily than they would insert them in your source code right !? VS Data Markup Assistant Structured


Now the question is, just because of the ease and simplicities should always use the Google tool?

Unfortunately not. We can not deny that this tool pulp a number of amazing time. However, it has a number of very small vocabulary pages specification, compared to the total of categories that can define from the

It was not clear? I will show what I mean.

See the image below:


These are the categories you can use the Google tool. You did not find a category in which your site or its contents fit? No problem. this is normal. You are limited in options, your site is not a problem rs.




Now let’s take a quick tour by site to learn more about its basic features.

  • Here we have the home page, the one that we’ll call as soon as we enter the site. initial page.

  • Accessing the tab Documentation , you will have access to the documentation, but not limited to it. This tab is treated much of the documentation of the project initiative itself. documentation.

Thus, we will have a good explanation from how its implementation occurs even things like what is the project on which he treats, which are the most frequently asked questions. Or even topics facing developers and explanations of specific models of some schemes provided by the site.

  • Accessing the flap Schemas , we will start dealing with the categories are organized. You can either choose to view one type per page, as view them all – what I personally judge madness – at once. 🙂

Also provided are the types most commonly used categories for you. Aiming course, facilitate their work reach the point you need . schemas of the page.

Schemas per page and Complete List of Schemas


In the schemes per page, the greatest amount of information possible about that scheme will be concentrated. See the example below:

Example schema of one page.

Here you can see that we have a table. And yes, it contains sooooo information.

In general site information, is informed which scheme is being addressed, which his representative URL – one that you will inform to say about what he’s talking – and the table.

But basically, this table contains the property that she’s talking about, its description and the expected type of data it represents.

Thus, following this example, it is said that the properties of the schema Thing . He may have a picture , identifier , which URL you are addressing, if you want to use a more specific scheme Thing , and so on.

If you are a little confused, let’s look now at all schemes together for you to understand what I’m talking about.

Page with full list of schemas.

Here we can see the full list – or almost – schemes provided by

You have the option to view only the main vocabulary and also all the extensions.

You may notice that they are aligned hierarchically. Because? Why simply schema each category has its subcategories.

Basically it is context specifications.

Recalls that commented about the Google tool is somewhat limited? That’s what we were talking about.

See how many options you have here, while Google only offers that little list.

Following the logic, analyzing this structure you can check what the best you can implement schema.

Of course, having a vision of the whole  is much easier to see for shares what it takes.


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To the next!! : D