How the perfect title for Social Media ? That’s the question posed every day thousands of community managers and others working in the Social Networks . As you know, the headlines act as ” hooks ” whose purpose is to interest and attract your audience to your content. Hence the importance of writing effective titles and flashy , for which some can be applied techniques proven effective. Give them I will speak on this blog pos t!
Writing headlines for Social Networking involves considering several aspects, as you will see below. Since this is a social sphere and generally relaxed , your headlines should be in tune. Issues such as the extension , the impact and precision are some of the key points you should take care when composing. Without further preliminaries, let’s what interests us:
These are the four tips you should apply for writing headlines that achieve capture your audience :
We know: nothing is more irresistible than writing a title magnanimous , that astonish the audience with read only. But beware! It is very important that you can complir in your article that you promise to your audience . Otherwise you could lose your readers , since nothing is more frustrating to enter in search of something to find out that is not there .
Indeed, today the Internet is full of ” bait titles ” that all they want is to get clicks through false promises . One of the consequences of this kind of ” strategy ” is the loss of credibility of the source by the user. For example, if you must write about How to write the perfect title (as here), avoids impossible promises such as ” How to get your title for over a thousand clicks “.
So, it is advisable and effective to satisfy your audience through the link title-content is to be consistent with your promise . Following the example of how to write headlines , it is best to opt for variants real and practices , such as: Guide to writing headlines for Social Networks , or 10 tips for writing catchy headlines . And of course, in the article you must deliver the goods and provide a step by step guide of how to develop titles either 10 clearly listed, respectively advice.
Maintain consistency between the proposed title and your article will help you meet your audience . Be consistent increase your credibility with the public , to learn that so you can trust your content .
As explained by this scholarly article , a number of elements that, due to the characteristics of the human mind, they work wonders when operating in the headlines. Indeed, the titles that have these qualities stand out in the eyes of the audience. Now, let ‘s see what those elements are and how they work in the headlines:
Surprise: People enjoyed the new and unexpected things that trigger our “pleasure centers”.
Example: ” Modern British Navy has more horses tanks”.
Questions: Relevant questions for our audience arouse the interest of readers with great effectiveness, provided that they are not offered the answer in the title (but within the article). Example: ” What is the new social network that threatens to Facebook?”
Curiosity: At this point it is advisable to use what is known as ” gap curiosity ” (in English, Curiosity Gap ), which is to capture the interest of people playing with what they already know and adding something they would like to know. The technique works because people do not like to find “bumps” in their knowledge. Example: ” Why Chinese URLs use numbers rather than letters?”
Negatives: Holders including negative terms arouse the curiosity of people, while the surprise, because they are less common than positive ones . Example: ” Never visit these websites!”
How to do something: This kind of titles are very effective to capture the audience, because all people want to increase their skills to be “smarter” or to obtain practical benefits. Example: ” How to use Whatsapp from your computer” .
Numbers: The titles that include numbers usually very popular, because they are transparent with the audience, in the sense that announce in advance what the reader will find. Example: ” 15 features of your mobile phone you probably were unaware” .
References to the audience: Basically, it is to include the “you” in your headlines. This technique is very effective, since people like to experiment and feel you interpellated identification. Example: ” Improve your nights sleep with these tips” .
Specificity: Include specific and timely data in your titles is a very efficient way to capture the attention of readers, because it increases the credibility of content and gives them a “scientific” knowledge at a time. Example: “Fast food is one of the main causes of obesity in the West.”
From the perspective of SEO (Optimization Search Engine, English Search Engine Optimization ), so that the audience achieves find your article is important to be well positioned in search engines (Google, Bing, Yahoo, etc.) . At the same time, it is essential that you include (if possible) terms of clear and frequent your qualifications, so that people understand quickly what is the content you see. To satisfy both aspects, the solution is the same: to include keywords in your title.
The keywords or keywords are search terms that people use in search engines to give specific information. In this regard, I suggest you try to use them in your titles but without forcing , or otherwise could sound robotic or shocking. The idea is that you can integrate titling naturally. To learn which keywords you should include in your title and article, I advise you to use the Keyword Planner of Google.
Another aspect you should consider to write the perfect title is which platform will be located so that its extension is appropriate for the space that will be displayed. So, if your title appears on Twitter , you should subtract 140 characters about 23 for the URL of your link (depending on whether or not if it is shortened with services like bit.ly ), some for hashtags or mentions and spaces to separate terms.
On the other hand, if your purpose is to achieve a good positioning in search engines , brevity will be a priority. So, you must have a limit of 65 characters , so that your degree does not appear cut off in search results. Finally, it is important to consider the extent of your publications for Facebook and other networks, thinking they are properly viewed from mobile devices . To find out if you are, you can use Windows Resizer for Chrome.
If you apply these 4 tips when writing headlines will achieve the best results. Indeed, compose coherent qualifications , psychologically attractive , optimized for SEO and the appropriate extension to meet its objectives are the four pillars of a good title for Social Networks .
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