How to use hashtags on Twitter, Facebook and Instagram

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Thanks to social networks in recent decades have added many new words to the dictionary. However, few have become a term as acepado and used as a “hashtag” (aka “tag” in some Spanish-speaking countries).

For a long time, the hashtag symbol (#) is known simply as “numeral”, “key number” or “cat key” in Latin and “pad” in Spain. I could almost swear that currently only hear these words when we scored our PIN codes to make transactions by phone.

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While the popularity of hashtags originally due to Twitter, today are used in many of the major social networks, including Facebook and Instagram. Then we delve into the definition of hashtags, why they are so effective and how they work on Twitter, Facebook and Instagram.

For example, #Inboundmarketing and #amantesdelchocolate are two hashtags referring to two different concepts. 

You can place these hashtags at the beginning, end or any other part of your posts on social networks. Read this article for more instructions on how to use hashtags (English content).

These hashtags join public conversations from different users on a single sequence can find if looking for a hashtag in particular you click on one of these labels or use a monitoring tool such as inbox social networks HubSpot . Bear in mind that if hashtags publications must be public if you want to appear on the search for any user.

Why hashtags are so effective?

In 2007, when the hashtags were a new concept, Chris Messina Google immediately recognized its value. He wrote that the concept of hashtags is as a “channel” that works like discussion groups, and meeting the same needs, but the hashtags “do not require elements of unnecessary administration” as most systems groups.

In addition, Messina added that with the kind of syntax Twitter (which is already available on other social networks), now access the hashtags is simple, they are easy to learn, flexible and work well with the behavior of users today because it is not necessary to force them to learn a whole new system. Hashtags also function consistently in cell; where, for example, the asterisk symbol does not have the same properties.

A decade later, the hashtag continues to thrive. Hashtags when used correctly, are an excellent way for both users and brands manage to improve the visibility of their publications on social networks and increase their interactions. These can provide context and reference tracks to remember events, publications and add images together and keep a group of people a day-minded about a specific topic at once.

The hashtags are often used to join talks on …

  • Events or conferences, as # INBOUND17 or # Rio2016
  • Disasters or emergencies such as #Alepo or #PrayForNice 
  • holidays or celebrations like #DiaInternacionalDeLaMujer or #DiaDelPadre
  • Topics of popular culture, as #JuegodeTronos or #PokemonGo
  • Topics of general interest, as #WinterWonderland or #AmantesDelChocolate
  • Popular hashtags like #tbt (throw-back Thursday) or #Findesemana

The key is to use hashtags sparingly and only when they add value to the message. If you use too much, they can become confusing, frustrating and annoying.

How hashtags work on Twitter, Facebook and Instagram

Click on one of the following social networks to go to the section:

  1. How the work hashtags on Twitter
  2. How hashtags work on Facebook
  3. How hashtags work on Instagram

1) How the work hashtags on Twitter

Hashtags on Twitter join talks different users in a single sequence. Publication of Twitter users who are not related in any way, but talking about the same subject with a specific hashtag, appear in the same sequence of tweets.

In the next picture you can see how the sequence of a hashtag on Twitter; in this case we use #MotivationMonday example:

which they are the jashtags hashtags

The best part is shown in the center of the page. As you can see in the case of #MotivationMonday, the sequence of a hashtag can be filtered in various ways: Highlights (default filter), Most Recent, People, Photos, Videos and More.

  • Featured. Sequence tweets with hashtag publications in which more interactions are shown. Generally, this filter shows the tweets of influencers or brands that have a large following. Download our guide to discover the science of success on Twitter .
  • More recent. Sequence showing instantly the most recent of all users who used the hashtag in tweets publication.
  • People. List of the most prominent Twitter accounts recommended to follow the platform that are somehow related to the hashtag.
  • Photos. Collage of photos that were included in tweets with the hashtag selected. When you hover over one of the photos you can reply, retweet or give “like” the tweet with one click. If you want to open the tweet, then you only need to click on the photo.

as used hashtags are

  • Videos. Sequence of tweets using the hashtag and showing videos.
  • More.  Drop – down menu that features some interesting options to filter the results, including “people you follow” and “near you”. You can also save your search if you click “Save Search”. To access it later just have to click in the search field located at the top right of your home page on Twitter, where it will appear under the “Saved Searches” section.

as used hashtags are twitter

In addition, on the left side of the sequence of #MotivationMonday you will find the “related searches.” This field is very useful, especially if you are looking unofficial hashtags for your events, campaigns, etc.

how to use hashtags that are social networks

How to use hashtags on Twitter

Want to participate or even start a new conversation? Using a hashtag on Twitter is easy, just you post a tweet from an account with public visibility that includes the hashtag, as in the following example:




If your account is public, any user who performs a search for that hashtag may find your tweet.

How to find hashtags on Twitter

There are several ways to find hashtags in Twitter. If you already know the hashtag you want to search, there are four ways you can do: perform a simple search or advanced monitoring tool hashtag with an external supplier or write directly to the URL.

To make a simple search, go to the search field in the upper right corner of your screen:

as used hashtags

If you look at a hashtag, but you want to include more details, try the advanced search of Twitter. This type of search allows you to search tweets with specific words and phrases, by language, by some accounts, in nearby locations, which were published on specific dates or even containing smiley faces 🙂or sad :(.

For example, if to look sad tweets motivational Monday, you would type the hashtag MotivationMonday with a sad face, as shown below:

which they are the hashtags

The results are shown in sequence with different filter options, as in the original search for the hashtag.

how to use hashtags social networks

To monitor specific hashtags you can also use the tool to an external provider, as the tool  inbox HubSpot social networks . These tools show hashtags you selected in a sequence with any other sequence that have set up on the tool.

If you are a customer of HubSpot and want to set up a sequence in the inbox of social networks, click social networks > monitoring> “+” and type the name of the hashtag you would like to monitor. Click here for detailed instructions on creating monitoring sequences .

Finally, you can search for a hashtag if you write directly on a URL, for example: twitter.com/hashtag/ escribirhashtagaquí. Therefore, you can find #MotivationMonday in twitter.com/hashtag/ MotivationMonday.

On the other hand, if you are looking for popular hashtags from scratch, the best place to find them is the bar trend that is left on your Twitter home page. The words of popular hashtags often become trends; many people comment on the same subject, so that “trends” become. This bar also shows whether the accounts have posted tweets you follow trends.

which they are the hashtags social networks

Twitter customize these trends by default for you based on your location and the accounts you follow. If you want to change the location used to customize your Twitter trends, click on “change” in the bar “trends”. In the window that appears, click on “change” again and then enter the location you want to use Twitter.

Bar Twitter Trends only shows a number of hashtags, so if you want to find more hashtags and do not know what to look for , consider using Advanced Search or the application of an external provider, as Trendsmap .

Hashtags Twitter Chats

Like the hashtags for events, campaigns and promotions on Twitter Twitter Chats are peculiar. These are conversations live questions and answers are organized with a hashtag, either on the fly or previously established.

Personally, I like how he explains Buffer: “Let’s call it as an event of business connections, but without a dress code, and only need a keyboard instead of a bar. Such events work with the same social customs of courtesy and respect. In addition, they are also a great way to meet new people with similar interests. “

Twitter Chats exist on all kinds of subjects; from marketing, personal finance and animals.

If you want to participate in a Twitter chat, check out the list of Twitter Chats program that created TweetReports where you can view events by date, hashtag and themes; as writing, social networks, among others. Also, you can send your own Twitter Chats for the company to consider adding them to the list.

the best hashtags

2) How hashtags work on Facebook

As in Twitter, the hashtags on Facebook join talks different users in a single sequence. However, unlike Twitter and Instagram, where many people have public accounts and everyone can see their publications, most of publications and user accounts of Facebook are private. So, although users use hashtags you can not be found in the Facebook search engine. Because of this, the hashtags that can search Facebook often post influencers, brands and advertisers, not users.

In the next picture you can see the sequence of a hashtag on Facebook. In this case we use #MotivationMonday example:

the best hashtags

The best part is shown in the center of the page. As you can see in the case of #MotivationMonday, the sequence of a hashtag can be filtered in many ways; even more than Twitter: Highlights (default filter), Most Recent, People, Photos, Videos, Store, Pages, Places, Groups, Applications and Events.

  • Featured.  Facebook posts sequence using the hashtag and have more interactions. Usually of influencers or brands that have a large number of followers and your Facebook friends that included the hashtag in your publication.
  • Most Recent.  Publications sequence Facebook public visibility using the hashtag. Usually they are influencers, brands or advertisers such as fitness gurus who publish a video with instructions to exercise.
  • People.  Facebook people that have a name officially associated with the hashtag. For #MotivationMonday, this filter does not show any results.
  • Photos. Publications sequence Facebook public visibility using the hashtag and containing photos.
  • Videos. Publications sequence Facebook public visibility using the hashtag and containing videos.

the best hashtags marketing

  • Store. With this feature, now pages can now sell their products directly to Facebook users. For #MotivationMonday, this filter does not show any results.
  • Pages. This tab Facebook pages that are associated or publish on hashtag searched.
  • Places. Places in the world that have a name officially associated with the hashtag. For #MotivationMonday, this filter does not show any results.
  • Groups. Groups that have a name officially associated with the hashtag.
  • Applications. Facebook applications that have a name officially associated with the hashtag.
  • Events. Facebook events that have a name officially associated with the hashtag.

How to use hashtags on Facebook

To use a hashtag on Facebook, you just have to add a post with the hashtag in your Facebook page or biography.

If you want other users (besides your friends on Facebook) to find it, make sure the publication has public visibility. To make a posting on Facebook is public, click the button located to the left of “publish” and select “Public” from the dropdown menu.

the best hashtags marketing

When you cast your page publication or biography, the hashtag is a link where you can click to direct users to the page hashtag. In the next picture you can see what a Facebook post with a hashtag:

How to find hashtags on Facebook

If you already know the hashtag you want to search, there are 2 main ways that you can use to do: perform a simple search or type the phrase or keyword directly in the URL.

To make a simple search, go to the search field in the upper left corner of your screen:

like looking hashtags find

You can also search for a hashtag if you write directly on a URL, for example: facebook.com/hashtag/ escribirhashtagaquí. So you can find #MotivationMonday in www.facebook.com/hashtag/ MotivationMonday.

On the other hand, if you are looking for popular hashtags from scratch, the best place to find them is in trend bar is right on your Facebook page news. At the moment this feature is only available in English and in some countries . Facebook displays articles and hashtags depending on several different factors , including interactions, the optimum time, the pages you like and your location.

While most trends are hashtags on Twitter, on Facebook usually it does not happen the same. As you can see below, none of the following trends are hashtags:

like looking hashtags find

3) How hashtags work on Instagram

Like Twitter and Facebook, Instagram hashtags join talks different users in a single sequence. Publications Instagram users who are not related in any way but to talk about the same topic with a specific hashtag appear in the same sequence.

In the next picture you can see how the sequence of a hashtag on Instagram. Here again we use #MotivationMonday as an example:

like looking hashtags find

Notes that the user interface on Instagram hashtag sequence is much simpler than those of Twitter and Facebook. This page has 3 functions: allows navigate between related hashtags, see the outstanding publications and explore the most recent publications.

  • Related.  All related hashtags in this case as #dontquit, #getmotivated, etc., appearing in a bar that users can move laterally.
  • Outstanding publications.  It is nine publications with the hashtag who have had more interactions. Generally, this filter shows influencers publications or brands that have a large following. This section has a limit of nine publications.
  • Most Recent.  Sequence showing instantly the most recent publications of all Instagram users who used the hashtag in your publication.

Using hashtags on Instagram

Want to participate or even start a new conversation? Using a hashtag on Instagram is easy, you just have to launch a publication on this platform from an account with public visibility where you include the hashtag, as in the following example:




If your account is public, any user who performs a search for that hashtag may find your post on Instagram.

When you create a new publication and start typing a hashtag with #, Instagram hashtags suggest depending on their popularity. Check out the suggestions I got when I wrote the hashtag our examples to half (#Motivation):

as used hashtags

Finding hashtags on Instagram

If you already know the hashtag you want to find in Instagram, the only way to get it on your mobile device with a simple search. You can perform a simple search by clicking on the magnifying glass icon at the bottom of the screen of your mobile phone, which will show the tab “explore”. Here you must write the name of the hashtag in the search field located at the top of your screen and filter results by “hashtags”

which they are the hashtags

On the other hand, if you are looking for popular hashtags from scratch, the best place to locate them on Instagram is on the “explore”. Here are popular publications selected for you based publications have liked or who have previously gotten a large number of “likes” on Instagram community.

To open the “Explore” tab, click the magnifying glass icon at the bottom of the screen of your mobile. Check out the publications in this section to explore trends hashtags with a downward shift.

like looking hashtags find

Can I use hashtags “in daily life”?

Although the hashtags emerged and work better online, you can recommend them to other people in an everyday context. Try placing hashtags in public, relevant and high traffic sites (such as pictures, posters, menus, stickers and more) to invite people to search for hashtags online.

What other tips on hashtags know for Twitter, Facebook and Instagram? Share your answer with us in the comments.

Editor’s Note: This article was originally published in February 2016 and updated to keep freshness, more accurate and more encompassing.