How to Use Google Alerts in Your Digital Marketing Strategy

13 examples of landing pages with conversion rate above 40%
SSL Certificate: 6 reasons to use on your site

The amount of information that can be found on Google is really huge: even though the company does not release official numbers, according to Statistic Brain site the number of pages indexed by search engine was 30 billion in 2014.

So although you may learn some advanced techniques to refine your search, can be laborious scour all results to find what you want.

Fortunately, Google has thought about it himself: since 2003 is available the Google Alerts , free tool to send emails to users when it finds new results on terms for which the person signed up.

Know what is Google Alerts and learn to use it in your strategy Digital Marketing .

What is Google Alerts

Google Alerts is a service that detects new content indexed by Google – like web pages, news, articles, blog posts etc. – notifying registered users by email.

Launched in 2003 from an idea of Google engineer, Naga Kataru, the tool has been popular. At first it was often used for clipping news about clients press offices , for example.

But, although there are currently more advanced tools such as Moz and SEMRush , Google Alerts remains a free and easy to use option for those who want to know the news on a particular subject.

How to Create a Google Alert

1. To create an alert, log into your Google account and go to the page: https://www.google.com/alerts . You will see the following screen.

google alerts

Detailing the options available on this home page, the first section is the “My Alerts” in which you can edit the created alerts, if you already have some, setting the time you want to receive them in by email.

You can also check the “Digest” option, which delivers news on the alert in a single email message, often that can be set between “no more than once a day” and “at most once a week.”

google alerts

The second division, “Me on the Web”, suggests you create an alert with your own name or email already registered. This can be done by clicking the “+”.

google alerts

Finally, the “Suggestions alerts” give companies ideas, artists, movies and other topics that are trend today and on which you can also create an alert with one click.

google alerts

2. To create a new alert, enter the desired term in the search. Here we will use as an example “digital results.” You may want to write it in quotes to get accurate results.

google alerts

3. By doing this, you can click “Show options” and set up your alerts, defining:

  • Often you want to receive them: when available, at most once a day or at most once a week;
  • Sources: alerts from news, blogs, web, video, among others;
  • Language;
  • Region: country where the content has been published;
  • How many: “Only the best results” or “view all”;
  • Send to: email address to receive the warnings.

The tool also shows the latest results preview for your term that have been indexed by Google.

4. Then, just click on “Create Alert”.

Using Google Alerts on your Digital Marketing Strategy

Understand what it is Google Alerts and learn how to set it up was easy, right? But as can be useful in a Digital Marketing Strategy?

We bring four ideas:

1. Monitor what people are talking about your company – and competition

Add the name of your company or the URL of your site in Google Alerts to track what people are talking about and respond to possible criticism or praise.

Similarly, you can follow the news on your competitors.

2. To get ideas for posts and rich materials

With Google Alerts, you can find out what people are talking about various issues, including in other languages ​​and countries.

So you can spot trends and have story ideas to produce posts for your blog or even to more extensive content such as eBooks.

3. content for social media

If you do not produce a lot of content and update your social networks with texts, for example, that other vehicles publish on topics related to your business, Google Alerts can help you find news worth sharing with your followers, facilitating curatorship .

4. Generate links with mentions of your brand and strategic terms for your company

External links are still one of the main factors rankeamento Google and generate links for mentions of your brand is the technique is link building that you can include in your strategy SEO .

One way to use Google Alerts to get them is by registering the name of your company and also variations of it, as no space or any particular brand, for example.

When you receive an alert, check that the word has link to your site. If it does not, contact responsible for the publication, requesting the link.

Here at Digital results, for example, monitor the term “Digital Marketing” and when we identify a publication that cited this keyword and did not include our link, we evaluate if the site includes external links. If applicable, we try to get the link at the mention.


As you can see, Google Alerts is a simple feature to set up and use. It is a free tool that can be used for content ideas, follow the news coming out about your company and competition, among other utilities.

And you use Google alerts? Tell us as it does in the comments.πŸ™‚

Want to learn strategies to improve their positioning in search engines and attract more traffic to your site? Download our free eBook 27 actionable SEO Tips to Boost your site in Google !