To make a live on Facebook you just go into your page or profile on the social network (whether by computer or phone using the Facebook app), access the status sharing area, select the “Live Video” option and start transmitting.
Facebook Live is a feature that is being increasingly exploited by pages on Facebook . Currently, even more traditional media such as TV, have already adopted this strategy to the live broadcast of the news. Who never saw the G1 live ?
This format has several advantages. First, it is a way for your business to be closer to his follower, because through live stream you can follow all the comments in real time and can respond to them at that time, creating a much greater intimacy with your follower.
Moreover, it is a great format for those who want to start generating engagement with your page. That’s because, in addition to Facebook increasingly value the format videos in the news feed, the format encourages interaction with those who are watching your video, causing the engagement is much higher.
Here at RD, for example, in an engagement lives have two times greater than the average of other publishing formats (links, images, videos etc. other).
Finally, it is a very interesting way of showing the behind the scenes of your company, show who are the people behind the content that your company produces and who are the people in your company who are experts in that subject being addressed.
That is, is a great opportunity to act with informality and show a more human side of your brand.
Thus, we will teach you step on how to make a step live on Facebook and at the end we will give tips on how you can align your live broadcast with its strategy Digital Marketing and generate more opportunities with it. Check out!
There are two ways to do a live broadcast by Facebook: the page itself and an encoding software.
The simplest and fast is to begin transmission directly by the application, following the steps below:
The first step is you go into your Facebook page (either by the computer, if you will do with your webcam, or by phone, if you will make the camera phone) and access the status sharing area by selecting the “Start a live video.”
Then you will see the Facebook Live screen, where you must configure the description that will in the publication of his live. So just click on “Start live broadcast” to start!
If you want to use more professional features for its live broadcast, for example, share their computer screen during the live, you’ll need a software encoding.
Here in DR we always use the Open Broadcaster Software (OBS) , a free program that allows us to use more than one microphone during transmission, screen sharing, and leave the live broadcast scheduled already on Facebook.
If you choose this option, step by step is this:
On his Facebook page, you must select the “Publishing Tools” at the top of the page.
Within this tab, click “Video Library” and then “+ Live”.
In this tab, you must copy the key stream that Facebook will provide and paste the software you will use. This stream key is valid for 7 days. After a preview of the video, you have up to five hours to start a live broadcast. If you need more time, you must create a new stream key closer to the time.
Please note: Stream key is unique for each transmission, so if it is interrupted you need to start a new one.
Then you must make adjustments, such as adding a title to your video, description, and keywords.
When you start streaming to your software, you will see a preview of the image on the page below. However, you will not start transmitting when you click “Broadcast live” on Facebook, not the software.
Here’s an important tip: doing this way, you can already leave your publication scheduled with the option of people signal a the option to remember them by notification when you go live. This ensures that you have already won an audience before starting transmission.
Thus, you can set date and time in which you will live and add an image for the release of their live.
At the time of his appointment, a publication will be automatically created on your page.
Tip: at the end of transmission, you can choose whether to publish the video on your timeline or not. We suggest that you publish, so your followers can access it whenever they want, and it will continue delivering results for you!
It is very important to use your live broadcast not only have more visibility on your page and more engagement of his followers, but also to achieve its strategic objective on your page.
For example, if your biggest goal on your site is to generate conversions in their content, always available the link to some free material related to the topic of live to facilitate user conversion. If your goal is to sell a product on your site, provide this link to facilitate the purchase.
You can do this by adding a link in the description of live (legend) or in the comments. The important thing is to enjoy the live moment to recommend to your viewers to click on the link you provided to effect the conversion action or purchase.
When you create an agenda and a commitment is much easier to maintain consistency of lives, but also ensure the presence of its viewer.
That is, if you create a program like TV Growth here DR, where you already know to be held at least one issue per month, at such time and in such a time, you can win more and more faithful followers who always watch their live broadcasts.
The interesting thing is that you can live address any matter of interest to his follower, ie, there is not that of “is not any company can do.” But I would like to give some examples of companies that highly recommend this publication format.
Business online courses course already have very ready content, which facilitates the creation of this content format. It is important to avail the facility that the company already has in stream live classes and engage with their users on Facebook as well.
Companies that are reference in any subject – for example, the Digital results as a reference in Digital Marketing – also tend to have a lot of content done about it.
In our lives program TV Growth, we address topics such as Growth Hacking etc., which are issues where we already have experts who are references within the company.
Events of your company or your company is participating are also perfect occasion to do a live broadcast. You can stream the lectures, interviewing speakers etc. In the new ad RD Station made during the presentation of our CEO, Eric Santos .
It is important to keep in mind that you do not need a highly evolved system to make a live. However, there are some things that are important to ensure the success of your live stream:
At the end of a live broadcast there are some metrics that are important to be analyzed to optimize and increasingly improve your live.
Himself Facebook already has a very good analysis tool for videos, and there you can extract all of the data you need.
You can view, for example, which was the peak of viewers that their live transmission was and at what time the live this occurred. So you can calculate the average time it takes to reach more viewers and let the most important information of the next lives aside for this moment.
Or you can find out what was the average time that people were watching her live to calculate what is the ideal length of time for the next editions, and not end up making a very short or a very long transmission.
You can also get information from the public who attended the transmission, as the number of people reached, how many unique viewers, how engaged with the publication, what were the reactions, sex and age of the main public and the main locations where they were.
My intention was to share with you some of the learnings we had with the live broadcasts on Facebook DR. I hope that content can help them and bring more results through this kind of resource!
Got any questions or would like to share how you are making the lives on your Facebook page? Count down here in the comments!
Oh, and be sure to follow the lives of TV Growth on Facebook DR!
To the next!