The search engine optimization is complicated. Many consider it an art full of unknowns and uncertainties. While some marketers consider it an exciting challenge, others decide to stay away for fear that things do not go well.
However, the truth is that if you do any kind of online marketing, have at least basic knowledge of SEO can help you be more successful strategies and campaigns.
So to succeed, we have put together a plan of thirty days, which is designed to guarantee you a better idea of how SEO works, how you can adapt your strategy and what tools you can use to measure and report on your efforts. Although this post will not become an expert in SEO overnight, we promise that is full of resources that will make your life as a professional digital marketing easier.
Let us begin.
After the first four days of this plan will have a basic understanding of how search engines, a clear sense of the difference between SEO work on and off-page as well as a general idea of how the algorithmic updates Google have molded the way people see the SEO today.
Before delving into the concepts of SEO, you need to develop an understanding of how search engines work.
To make your thirty days be easier, sit and watch the video below (English) Matt Cutts, who used to be responsible webspam at Google. When you finish watching it, better you understand the operation of search engines.
SEO is a constantly evolving phenomenon. For this reason, a way to keep up on changes and implementations of SEO, you have to read. Luckily there are a number of excellent blogs that talk about SEO and can help keep you informed on this issue.
Here are some blogs that you should add to your bookmarks now. We invite you to give some time to visit at least some of them:
SEO and inbound marketing are part of the same ecosystem. The relationship between them is dependent; SEO helps the inbound marketing success by making sure that people can find the content and inbound marketing allows the SEO believes quality and relevant content that lets you more links of authority.
To really know how to create a successful inbound marketing strategy, marketers must understand where the SEO relate to inbound marketing.
Certification in HubSpot inbound marketing is a free online course and where you will learn the basics of SEO and how it can be aligned with the inbound marketing.
Here are two other resources to help you understand this important relationship:
For most, the SEO on-page is the easiest part to understand because you can see and control. SEO on-page refers to the elements crawlers search engines perceive the content and structure of your site . These include the following:
For more information about the SEO on-page , see this comprehensive guide (in English) from our friends Moz.
This is the side of SEO that many people fear. Although they should not. SEO factors off-page mainly revolve around the links. These cover everything that affects your visibility in search engines in addition to the information found on your website.
At this stage, enough to develop a general understanding of what is involved in SEO off-page . (You will learn more about creating links below).
This handy resource Search Engine Land gathers a list of all the factors related to SEO off-page .
The Google algorithm updates can be a headache for those trying to keep up with the search engines. In fact, they are a headache for all digital marketing professionals.
That said, it will be very useful to familiarize yourself with the most important updates: Google Penguin, Panda, Hummingbird and Pirate. Moz has a great resource that documents in detail all known algorithmic updates since 2000.
To learn how these updates affect your site, try to check your site using the Panguin tool Barracuda Digital.
Before entering fully into the SEO, you need to have all your configured analytical tools and ready to start. At the end of this section you will be able to.
Take the time to configure the analytics that you selected. Google Analytics tends to be the most popular choice. (If you’re HubSpot client, you can integrate Google Analytics to your site).
If you really want your website rank high on Google, using Google Search Console is essential. Basically this tool helps you see your site as Google sees it and gives you a perception of the pages have already been indexed, links pointing to your site, popular keywords, ranking positions, rates click-through, etc. .
Take the time to set up your Search Console and analyze data. Once you are familiar with this, you can also come and install the tools for webmasters Bing for more prospects.
This basic guide to the Google Search Console (in English) of Moz has everything you need to get started.
The competitive analysis and research on keywords are essential to implement SEO strategies and successful digital content ingredient. For this reason, you should spend some time developing your skills in this area. Be patient. The aim is not to copy what the competition but make sure you’re doing more, more effectively and providing a better solution to your visitors.
Follow the steps listed below and you have the basic skills necessary to perform a competitive analysis and keyword research successfully.
It is not easy to learn how to do a keyword research quickly. However, there is an excellent resource that can help you. This is the course of a week of Nick Eubanks on this subject.
After you sign up for this course, you will receive an email every day for seven days, which explains how to implement the various stages of research keywords. It is very convenient; seven days elapse when you’ve finished your first draft keyword research for your company.
The course is priced at $ 127 (you can get a version for beginners for $ 67), but if you have the budget, is an investment worthwhile.
If you do not have money for the course, take a look at this tutorial on keyword analysis of Matthew Barby, which lasts 50 minutes. This will guide you through a complete to perform extensive keyword research to blogs words process and also tell you the different tools you can use; whether free or paid.
Analyze your competition is an essential part to define your SEO strategy. Analyzing competition and keywords go hand in hand and provide the basis for having a solid SEO strategy in many ways.
SEO for your analysis, you need to answer the following questions:
Here are some resources to help you get started:
Creating links is the basis of SEO. At the end of this section, you’ll start developing your own link building strategy.
Creating links; a term that is synonymous with SEO off-page, refers to the practice of obtaining links from other websites to yours.
The number of high quality links connected to your website remains one of the most important factors for SEO ranking. There are many techniques for building links, but that does not mean it is an easy task. It is something that is challenging and time consuming. However, if you create great content, chances are you attract many links organically without having to take a lot of time looking for them.
This does not mean you have to find out where you can buy a million links alleged high quality for your blog.
After reading the ebook Paddy, you have an understanding of the importance of creating links as well as an idea of how. It is time to move to the next level.
Jon Cooper Point Blank SEO together a comprehensive list of strategies for creating links . Take time to familiarize yourself with them (there are many) and discover how you can implement some of them in your own strategy.
Local SEO is a topic that has become increasingly relevant and on which many people have been specializing in recent years. It is different from traditional organic SEO, because it focuses on generating results that are relevant to a search engine according to your current location.
For example, if I search for “the best bars” on my desktop computer at this time, Google will provide me closest to my results.
The best place to start is your local SEO Google My Business , where you can start to include your page.
Once you’ve done that, take a look at our Basic Guide to improve your local SEO .
The measurement is essential for the successful implementation of SEO strategies. You need to track your data on ratings, references and links to analyze your SEO strategy and optimize it to achieve success.
27 to 29: learn what you need to measure.
The first step to achieve a correct measurement is to know exactly what you need to carry it out. We recommend you start with the following:
Something that is also very important to note is that you should try to adapt your SEO metrics to the objectives of the company. If your goal is to generate more e-mail subscriptions on blog content, then search visibility keywords long trail that comes from your blog content should be a priority on the list. So have clear objectives will make it easier to estimate the success or failure of your SEO strategy.
To get started, follow the guide to measure the success of your SEO Neil Patel.
Day 30: Enjoy the new knowledge you acquired.