To try to fight for the first positions of the searches, you will need all the possible weapons, combine several strategies and above all, a lot of perseverance. The organic positioning of your website in the results depends on so many factors that you must be firm and not go crazy, but focus on the most important aspects to improve your SEO keyword strategy.
The world of SEO evolves every day, so it is important to have a team that works to develop a professional positioning plan, analyzing the most appropriate keywords and constantly improving the content to try to reach the best positions in searches that you are more interested
Steps to create an effective SEO positioning strategy:
The main objective of SEO positioning strategies is to classify as many search phrases as possible, Internet users are increasingly experts in search, so we should not only consider keywords, but the phrases that your customers use objective to search and research information about what your products or services offer.
It is impossible to rank in the top positions for all combinations of keywords, so it is advisable to focus on those with a higher volume of monthly searches and with less difficulty to place it in the top positions. Assess each of these aspects:
Therefore, try to focus on the words of least difficulty and greater volume possible, you may not be able to enter the big fight for the main words, but you can get a considerable volume and more quality with more effective keywords.
Around the keywords of your business, they spin many terms that can complement and are semantically related to the main keywords, so think of additional keywords for which you would like to position. Prepare a list of all the keywords that people can write in a search engine related to your website. The more keywords you prepare, the stronger your SEO strategy will be.
It is very important to make an assessment of your current positioning, the situation in which you are and what your competence is. Analyze how your competitors position is in an organic way , which pages of your website are generating traffic or what keyword position.
Knowing how your competition acts allows you to better optimize your strategy, see the trends of results or even learn from best practices.
Once you have determined the keywords you want to position, you should optimize your web page and the content to those keywords.
The optimization of SEO elements of web pages are only part of the strategy. You must also make the content of the page associated with the search terms that you expect to reach your site. Think that search engines want to give relevant and authoritative information to users, if your page highlights that is more likely to appear.
A digital strategy must be flexible and evolve according to what works for you and what does not . Analyze the different searches depending on the phases of the buying process of your buyer person.