The Internet is an open door and ample possibilities to help you reach your target.
If you are reading this content, you’ve probably makes the stock digital marketing (or at least have done or think to do), and what we raise in this post is:
If these answers are negative, your client does not understand what your service or product, which indicates that the information arranged in the digital materials are not clear / attractive enough to draw the attention of your audience.
And if that happens, most likely, your potential customer will end up opting for your competitor.
When we talk about educating the customer, we are not trying to preach a pretentious way that assumes that the client is “dumb”!
We want to show you ways to leave your clear and objective communication to you indicate to the internet:
Finally, for each segment, there is a different joint pain and need to be addressed to solve the problem.
So we need to know very well our environment (physical store, online store or corporate site) and our customers to try to solve the easy way problem.
Example: You produce customized materials for children’s parties, however, you are not alone.
In this case, you could create really cool and explanatory tutorials:
So, you show different possibilities for your client how he can use the product you sell and, besides passing knowledge, his work will be valued.
It is important to show the best way to use your product or use your service to your customer becomes more confident and convert faster.
A very effective way to educate your customer is using content marketing strategy!
According to the content trends in 2016, the companies that make content marketing actions generate 4x MORE VISITS THE SITE and 5x MORE LEADS.
There is no way to ignore these numbers!
Content marketing is a way to engage your target, causing it to go through the entire sales funnel process until he turns his client.
Before we talk about the sales funnel, you need to know that the first step is the planning!
No use having various ideas and go applying before anything you need for your ideas on paper and from there plan to achieve be more effective and well understand the purpose of each action to be performed.
With prompt planning, you need to structure the sales funnel, need to understand what steps and what to do in each of them.
The sales funnel has three key parts:
You step is super important because this is the first contact that your target will have with your product / service.
And as they say, the first impression is the one that is!
You agreeing or not, when it comes to business this is a great truth.
What is the impression you want your prospect has about your product / service?
Today there are several possibilities to get to the target, which may be through sponsored posts, display ads, Google Search, facebook ads, etc.
When your lead clicks on your ad or banner it has to be directed to a well-structured landing page that has clear and objective information about your product / service.
What can not miss in your landing page:
And do not forget always use call to action, it is important to highlight the information you want, of course, indicate what you want your visitor to do.
Ex: Get a free trial!
If the visitor sends a form, ready, already become a lead!
In the first stage attracted you and made the visitor contact, thus sending the data, becoming a lead. Now you have to relationship with your leads.
Nurture your leads with useful information!
Use email marketing to keep the conversation with your leads, show them your expertise, show how you solve problems as you help them solve problems. Show how it can solve certain problems alone.
You’ve raised your customer, has already shown the solutions now that he is already at the time of “passion” is the time for you to sell. He already knows how you do, because you do, what are the benefits that you offer, so now is the time of sale!
This is where you can contact for connection to hire deals and submit proposals.
This step is extremely important, so your customer service team has to be well prepared. All content marketing will work down the drain if the customer does not have a good service in this last step.
Another example: You sell classroom courses, as well as inform about his method and concept on your site, you can also create short videos addressing any topic related to the course.
People who attend will get a knowledge more and if they need to delve into the subject will probably want to take the full course.
This information MORE about your product / service makes all the difference at the time of purchase decision, even taking into account the cost / benefit of the product / service compared to competitors!
According to a survey conducted by Google America:
That is, if you do not do digital marketing actions, and therefore not talk with your online target, your company is losing a great chance to grow and stand out.
Remembering that for the results to be effective it is necessary to prepare the service team to get customers with quality, to ensure the achievement and loyalty!
We have a content How to draw a Content Marketing Strategy to help you understand better.
If you want a consultation, please contact us = D