How To Do SEO Optimization On-Page

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As we have said on the blog to introduce the operation of Google , the actual site / page has several aspects that give tips to the tool if there is any significant relationship with the searched subject. There are some specific parts of a page that have greater relevance in the search and deserve special attention.

Work them means having a greater chance Google consider you as a result for a search performed. This industry is called “on-page optimization”.

In this post, we present some of these elements and explain how they can be used to get you better results in SEO .

Page Title

Title Page ( “title”) is not necessarily the title of the article or what appears to be the page name for the visitors. Refers, in fact, a property of the HTML code, marked with the phrase that appears in the browser tab or the Google results page:

seo for landing pages title

When we are talking about SEO, Page Title is the most important element of all. But often your space is occupied by slogans or phrases that not quite the page or do not use the keywords that describe really matter in the business (such as “Home” on the homepage of the site). As a result, Google can not identify the relationship of your website with these terms.

Look accurately describe the subject the page addresses, and pay attention to word order: former have greater relevance than the latter. In addition, the number of words also has relevance: the fewer words, the greater the importance of the same.

The recommended use is a maximum size of 65 characters for the title. Although Google read a larger amount than that number, that is the limit of characters that usually appears when Google displays the results on a search page.

A few simple rules you can follow for the development of titles on your website:

  • Create a title for the page;
  • This title must be consistent with the page content;
  • Explore the main keyword content (and if possible other variations);
  • Put your mark on the end of the title (when judging your brand a differential);
  • Avoid writing a number of different terms separated by commas.

To have good titles ideas also read the post “How to write titles of posts that attract clicks and visitors gain” .

meta Description

The Meta Description is a code entered on the page that has no weight as rankeamento factor. This means that the keywords are in the description will not be responsible to improve or worsen the position of a page in Google.

In contrast, the meta description is that fragment that usually appears on the results page. His aim is to show the user what the page address, and convince you that it is worth click on the link to read the contents. Thus, fill the Meta Description with an attractive and compelling text can greatly increase the click rate when your site appears in the results.

Some interesting rules you can follow to this element:

  • For a person to click on your link, meta-description must be fundamentally striking, interesting, informative, curious and with a ringing call to action ;
  • Recently, Google updated the limit of the meta-description from 160 to 320 characters. This is the maximum recommended that you should use.


URL (web address)

Another element in which the Google robot scans keywords is the page address itself.

Therefore, it is essential that your URL is descriptive and contain the desired keyword, something like “”. Avoid creating URLs with code like the model “” or also parameters like “”. Another important point is to try to maintain the shortest possible URLs and avoid the use of dates or numbers, because if the content update, you must create a new URL.

Moreover, many of the links you receive will have their own page address as anchor text, which in fact is also quite relevant.


Basically, there are three items that we should check the images of a page when we’re talking about SEO:

  • The file name;
  • The alternative text (alt text);
  • File size (weight);
  • The context.

The above are responsible for helping Google determine which is the subject of the inserted image on that page and also impact on the charging time (in this case size).

First, it is important that all images have simple names and direct, that is, to describe the image only by file name.

home office

Example home-office.jpg or macbook.jpg

Second, all images of a page must have an alternative text (alt text) if the image is not displayed. It is the fulfillment of that item that helps screen reader programs and Google understand what the image represents.

Third, the image must be optimized and compressed to reduce their weight and not much affect page load time. To learn more, check out the post ” How to compress images without losing quality and increase the speed of your site .”

And fourth, each image can be inserted in the appropriate place, near the content that it depicts.

Avoid including the image for Javascript or CSS positioning to “let nearest” of content. Google will always read where it is in your HTML to assimilate it (text) with the image, thereby determining the overall theme that is treated in the image.

To learn where to find images to your pages check the post “47 banks free images (and paid) you should know” .


You can determine headings in the code of a page, also called Headings . These elements indicate the priority of some parts of the page on other, ranging from H1 and H6, H1 being the most important content.

The Headings  are indicated by codes <h1>, <h2>, <h3> <h4> <h5> and <h6>. In most cases, the H1 is for the page title, and other codes for subtitles, maintaining a hierarchy of priorities.

Having searched keyword within these subheadings also helps in Google rankeamento factor. The recommended is to be used only one H1 per page and, if necessary, multiple H2 and H3. That is the method we use here in the blog Digital results and we are using, even in this post. While the title is H1, the subtitles of the post are all H2.

simple texts

The use of a particular word in your content enhances the chances of Google to display your page as a result for those looking for that word. For example, citing “guitar lessons” in a word, the chances of your page appear to increase this query.

On the other hand, excessive and exaggerated use of the same word can confuse users. Google does not approve of such conduct, and it’s likely that your site suffer some consequences, such as a fall in the view of your page in the search results.

You may now be wondering what is the ideal number to repeat a term. In fact, the limit is common sense. You need to repeat the terms chosen few times, but never in a way that harms the user’s reading experience, or it may seem blatantly unnatural.

When in doubt, ask the following questions:

  • I quote the keyword in the content?
  • A reasonable amount?
  • Users are satisfied with the number of occurrences?
  • It was not like “forced”?
  • Use partial variations?
  • I use synonyms?

Another tip here is not to create a general nature about it, just to be on your site or blog. Try to finish all user questions on the subject with its content, to prevent it from going back to Google and go to the page of your competitor.

Internal linking

The whole internet is made up of no less than links. Users navigate all the time for links as well as the robots of each search engine. Knowing this, the reasons for your site has an internal linking properly applied, become simple. Some of them are:

  • Improve user navigation;
  • To promote the knowledge of new pages to the search engines;
  • Relate pages that address similar issues;
  • Distribute strategically the coming force of external links throughout your site.

Learn more about the importance of this element in the post “Why is it important to use internal links in posts” .


There are many actions we can take in our sites that facilitate the reading and interpretation of the site for the robots of search engines. An important one is the creation of sitemap.xml. When it creates and sends a sitemap.xml, you can increase the chances of the seeker to know all your pages. The benefits of this practice include:

  • Indexing time of your pages becomes smaller;
  • URLs with poor internal linking that would hardly be found by standard crawling process of search engines, now have great chance to be discovered.

To go deeper on the subject read the post ” Sitemap XML: everything you need to know .”

Tip: Optimize pages with middle position between 6 and 20 to reach the first positions of Google

Have you had to access the second page of Google to find what you wanted? It might be so, but you should be desperate for a correct answer.

Needless to present data to make sure that the first Google positions attract more clicks.

Anyway, the table below, an Advanced Web Ranking the study proves it, with click-through rates (CTR) for coming research about 2 million keywords to approximately 59,000 sites.

google the 1st position

Just looking now you can understand that most of the clicks is the first Google positions.

In addition, when evaluating the chart we can confirm that the second page has a much lower click-through rate.

It may seem frustrating to have your page in these locations that offer little return, but in fact we have here a great opportunity to leverage organic accesses your site.

This is because, with optimizations for keyword the page is ranqueando and an update content, this page has a lot of potential to climb positions, reaching the first page of Google (if it was in the second) or even in early position (if it was already in first page).

How to get the first Google position?

Once you have created the account in Google Webmaster Tools and already has a performance history, you can include a supplement in Google spreadsheets to import data automatically.

google the 1st position

With the add-on installed, just import the data of the desired Search Console account, including pages and searches data:

google the 1st position

After that, just click on “Request Date” to download the information. With the sheet already filled, it is possible to filter the middle position between the 6th and 20th:

google the 1st position

Now, it’s just sort Z to A impressions to stay in descending order. So, you can see the words that are generating more impressions indicator that have more searches:

google the 1st position

With the selected pages, do on page optimization based on keyword displayed in the report. Optimize title, description, update content, add media, generate internal links etc. Also, update the data in the content and add more relevant information.

To structure and control optimization, use our spreadsheet Monitoring SEO .

Want more 26 SEO tips?

We create an eBook in which we gather strategies we adopt here in Digital results and we encourage you to apply also. They will help your website to improve rankings on Google, attracting more visitors, leads and sales for your business.