Search filters provided by Google go far beyond the already known search terms in quotation marks. This is because the search operators (in English, known as search operators or query operators ), which are commands used to refine the results, making it easier for you to find what you need.
In this post, learn about 10 key commands and search parameters and learn how to do an advanced search on Google.
To do a search for a phrase, put it in quotes. It’s an important tip for those who need to search for several terms as it removes some significant results.
Similarly, copying and pasting in Google quoted excerpts of your content, you can find out if any website is republished without permission.
To delete a word from the results, use the minus sign (-) in front of the term for which you do not want to search. This is useful when your search has two different meanings.
For example, if you search for Lead towards the potential customer Digital Marketing , you can delete searches for Lead in the journalistic sense, which is the first paragraph of the news. This helps you save time by eliminating the results do not matter.
Not sure what words you need to type in the search? In place of terms that do not know, put an asterisk (*) and Google will replace it with a word.
This is an important shortcut to find items that have a specific title, with a numeral, for example, but you do not remember which ones. So if you are looking for a list of SEO tips, you can type “* SEO tips” .
You can restrict your search results to specific formats, which makes it easier to find text from Word documents, Excel spreadsheets, PowerPoint presentations, PDF files and any other existing extension.
To refine your search for a specific format, type “filetype:” or “ext” before or after the term by which you want to search, with no spaces. This type of research is especially useful for finding models spreadsheets and presentations, for example.
However, remember that if you do want to generate and Digital Marketing Leads with your materials, it is important that they do not appear on Google. What should appear is the Landing Page with the material and not the material itself.
Some sites have inefficient searches and sometimes look at Google can be more comfortable. To search within a specific site, simply enter the desired term followed by “site:” and address.
If you want to search for posts and materials on Instagram in the Digital blog results, for example, type: instagram site: resultadosdigitais.com.br in the search box. It also gives to search for a specific subdirectory, such as site: resultadosdigitais.com.br/blog or subdomain, such as site: materiais.resultadosdigitais.com.br .
The command also serves to check which pages of your site are indexed. The only type site: resultadosdigitais.com.br research, there is a return of 3,600 pages.
The same search was possible to check the titles and descriptions and see that are appearing properly, without cuts.
To narrow the search results on Google pages that contain one or more words in the URL, use the commands inurl: or allinurl: , respectively.
It is a useful tool when you search for specific pages within a site, for example, combining it with the previous item.
You want to search only for pages that have a keyword in the title? Use the “intitle:” before the end. It is a useful search to check the competition or to search existing articles on websites where you want to publish, for example, to see if there is already similar content.
In the same way that occurs with the search for URLs with the command “allintitle:” you find multiple terms in the same title.
Enjoy the commands “intext:” and “allintext:” to search for a word or multiple words, respectively, in the text. It works very similar to the previous item way.
The command “related:” shows sites related to that you type in the search.
By placing the Google address itself, for example, the results show other search sites like Bing and Ask.
There is a lot of information about your site or that of their competitors that you can access via the search operator “info” . When you type the command followed by an address, Google shows links to the following shortcuts:
We expect these advanced Google searches help you find what you need more easily.
We talked about in the blog also about making advanced image searches using the search engine. Read the post Google Images: Learn all about Google Image Search to learn!
And if you still want to get more results with Google, download our free eBook Google Marketing Tools for your company .