How to create online courses: a supercomplete guide to creating videotapes and selling on the internet!

What are Affiliate Programs? [Complete guide]
What is and how to use Google Trends?

Create online courses is one of the best ways to convey rich, educational content clearly. The video classes allow a wealth of detail that ebooks and audiobooks by lack of proper format limitation.

Videos are ideal for denser matters that need explanation, but can also suit the simplest issues. This versatility opens the door to explore the contents as far as creativity allow him.

If you plan to create an online course with a lot of quality in this material, you will learn how to develop audiovisual content and sell them on the Internet!

How to create online courses?

Follow our full super tutorial and get started today! Learn how to create an online course from pre to post-production:

  1. STEP # 1: Define a niche and ideal client for your course
  2. STEP # 2: Select the content format
  3. STEP # 3: Make the online course syllabus
  4. STEP # 4: Select the camera, microphone and mount the studio / stage
  5. STEP # 5: Edit videos
  6. STEP # 6: Host your video classes
  7. STEP # 7: Use digital marketing to promote your online course
  8. STEP # 8: Join an Affiliate Program

Step 1: Pre-production Define the characteristics of your project Choose your niche market Definina the ideal customer Choose the online course format Structure the course Step 2: Production Make a script for your video lesson Choose your camera Choose the microphone Mount a studio / scenario Have a good performance before the cameras Edit videos Step 3: Post-production Precifique your product Host your video classes Market and sell your course

Step 1: Pre-production

Define the characteristics of your project

This topic is the time when you set start and finalize your online course. Learn from the outset to work with deadlines and goals that are possible to be executed. Type in a document on the computer or in a notebook, the start date of the project and the end date. This will be the deadline to complete the entire production of its course.

Start date: July 15, 2017
Date of completion: August 31, 2017

Also define what will be the cost of production of its course. This step is crucial for you if you plan to expenditures that will during the project and not have unpleasant surprises.

We always like to remember that an online course is a business model with very low production cost. You can create it on their own, with the aid of materials that often, you already have. In this guide, you will find free resources or cheaper that will cheapen the creation of their material.

Either way, write down all the possible expenses you have, considering that at the end, its course will not lose in quality!

Choose your niche market

The choice of niche will always be the first step that will guide all your sales strategy. The niche market is nothing more than the market segment in which you act. This segment has its own peculiarities and is focusing on them you will work.

Baby products, fitness and fashion decoration for wedding party are examples of niches.

If you already have a well – defined, great niche. If you do not have, you should go through a few steps before making your choice. They are:

1. Analyze the possibilities
2. Assess offer x demand

3. Understand trends
4. Analyze competition
5. Choose your niche and theme of your course

Let’s go through each of them.

1. Analyze the possibilities: if you do not know what to produce, you have some options to start thinking about the subject:

  • Observe around you and seek to identify something in common that people want to learn and you can teach. Example: you realize that many people around you find it difficult to meet targets and constantly procrastinate? You can study productivity techniques, testing them and teach other people to run them.
  • Identify skills and characteristics for which you are admired and think about how you can turn your talents into teaching. Example: You are a very friendly person and knows how to win friends and partners. How about teaching his methods to who is more shy?
  • Look for those who have a talent, if you still can not think of an idea to transform into video classes, think about your friends and acquaintances who can teach and propose a production partnership! Example: you know that your friend who gives French lessons? It can be a great option invite you to produce a full course of basic French!

2. Assess offer x demand: after you listed some topics, consider whether there is an audience for them. Tools like Google Keyword Planner can help you understand the number of searches on a particular topic on Google, the largest online search engine.

3. Understand trends: use free tools such as Google Trends, which will show the trend of topics over time.

4. Analyze competition: research what your competitors are talking about it. It is important that you check all kinds of material: text, audio, video and all that talk about your theme.

This research is critical to your stuff even more complete and has great quality. An interesting way to make your benchmark is open incognito window of your browser and do a Google search with the terms connected directly to your subject.

Its course is about professional makeup?

Search on: “Professional makeup”, “how to be a professional make-up artist”, “learning to makeup,” “professional tricks of makeup” and of course “professional makeup course”, the options are endless!

The Keywordtool and Google Adwords Keyword Planner will help you with the most searched terms. Also , search on Youtube, after all, your material will be on video, right?

Check all the results of the first few pages and see about what they approach and they approach.

The aim of this step is to identify the strengths and weaknesses of your competitors to have a parameter when creating your materials. It is important that your content always exceed those that are already available on the web.

5. Choose your niche and theme of your course: once you decide the topic of your digital product, it is essential that you master the subject they will teach.

Search diverse sources of content, including foreign materials. Search sites like Quora (in English) , Yahoo Answers , KeywordTools and even the auto complete Google (the tool itself gives you several search options as you type), to find out the common questions people about their subject and those relevant terms that are in the same scope as yours.

Why is it important?

Well, just so you will be able to build as complete as possible material, one that your future customers were really pleased to have acquired.

After doing all the analysis, write a brief summary about your online course.

Example: The course is a guide for first-time mothers. It aims to guide pregnant women about the care of the baby until the first year of age.

Define the ideal customer

After you have chosen the theme of your online course, identify what your ideal client. You must do so through a persona research.

Why is it important?

With the persona, you will be more assertive in time to produce the content of the course and also in time to promote it on the internet.

The search can be performed with your audience if you have one, or the public similar to yours.

Here’s a quick guide to each case:

Have audience: have an audience means already have a customer base or maintain a community engaged with potential buyers. It can be a fanpage, a list of e-mails, a profile on Instagram with several followers or YouTube channel, for example. If you give English actual classes for executives can use their clients to understand the persona of your online English course.

It does not have the audience: if you do not have an audience, you can use other features such as elaborate online research and use Facebook Audience Insights.

Let’s assume that you are a nutritionist and want to create a material on how to put together an office of nutrition, win customers and keeps them. In this case, you can do research with students in the last periods of a nutrition course. You can do it online or even in person.

In their research, ask questions that describe the sociodemographic and behavioral characteristics. Some examples of questions that can be asked:

  • Age, gender and other personal information.
  • How is your day to day work?
  • What is your greatest difficulty in your work?
  • What do you value most in your work?
  • What are your professional goals?
  • What are the issues you most interested in?
  • As you search to learn about these issues?
  • Which channels you use the most on the Internet?
  • You have the habit of shopping online?
  • Have you purchased any online material for study?

The more details you know, the better. Then, gather all the data and analyze the most common responses among respondents. These common data build your persona.

You can also use the Facebook Audiences Insights, which gives you not as detailed information but can also be relevant to your search. Simply access the tool address and enter the fields to the left.


image dp Facebook audience insights

At the end, you must complete a picture as the example below:

illustration of a frame personas

Choose the online course format

In the case of videos, the most recommended format for an online course is the program for members.

In this program, also known as area members or membership, your content will be hosted on the platform you choose. After make the payment, your students will receive a login password to access the content that will be available by the time you determine.

Also in this format, you can provide all the content at once, or release each module periodically, as often as you like.

This model has stood out for two main reasons:

Recurring revenue: one of the most advantageous factors for investing in the subscription model is the ability to generate recurring revenue. You can predict how much will bill next month and can work their next strategies based on their income.

You loyalty customers for a long time: the student remains more engaged with you and your content and tends to follow the classes in that you make the content available. Thus, you have more chance to increase their Lifetime Value, ie the value that its customers are willing to spend during the period relationship with your product.

Of course, the choice of format should be studied according to their business model and its strategic plan. If you have not made your choice, please visit our content on types of digital products to create and sell online:

Structure the course

This is the time to create the skeleton of its stroke, also known as outline. Perhaps this is the time when you most need to devote time to develop a really complete material.

Let’s say you create a course on how to have more authority in the workplace .

You should cover all topics that are related to that subject.

For example:

  1. Generating authority to their managers;
  2. Generating authority to their subordinates;
  3. How to behave professionally in their day to day;

And what is most needed for your student out with all the important information to have more authority in the workplace .

These main topics will be the modules of your course. Within each module, you will define how many videos will be needed to explain the subject.

In our example, we will deploy the first module:

  1. Generating authority to their managers; Video lesson: Gaining the trust of your boss; Video lesson: When being proactive and when to say “no” ?; Video lesson: Presenting results.

Warning: This will help you a lot in defining these issues is prior research about your persona . If you know your customer well, you will know exactly what he wants to learn. Another point is to know your competition . Discover the issues it addresses and do even better.

Although this topic is important to remind you that in a members area you can use other resources within your course, in addition to the video classes. So you can make use of support materials, such as spreadsheets, text and what’s necessary to supplement your video.

Here’s an example of how the modules are arranged in a members area.

The image below is the free course on digital business, Hotmart Academy. See how each module is divided into topics relevant to the student:

video classes model within a members area

Within each module, you can find subtopics according to the main subject.

Step 2: Production

Make a script for your video lesson

It has a good sense of how it will be your course, right? Let’s talk about how will be your class. This is where you get to put your hands dirty.

Your videos must be very attractive and engaging for your student stay tuned to what you have to say and really learn the content. Remember: if it bought its course, is because it relies on you to deliver everything promised in the disclosure. Therefore, each class should have a script.

Even if you master your head content, the script will guide you so that your lessons have good teaching and follow an interesting logical sense, with a beginning, middle and end.

Follow our quick guide:

1. Set the conflict

Each class will be dedicated to solving a problem and only one. This is what we call the conflict. To guide your script, set what the conflict of each video lesson by answering the following questions:

– What?
– For what?
– For whom?
– At where?
– As?

Example: 1 The class teaches by example and evidence, how to harmonize wine and cheese so that students can make a reception at home. 2. Shred your class to become more clear and easy to understand, your class should be divided into parts. If we are talking about an English course, we can break it down as follows:

Questioning: This is the time you present the issue and the solution to the student and explains what he will have learned at the end of your lesson. Remember that you have 5-15 seconds to draw the attention of his student, then it is good to go to the point.

Example:  Do you know which wine goes best with brie cheese? If you got this far, we know that develop a skill that few possess. In this complete course on wines, you will learn to appreciate the drink in its shape, aroma and taste.


It is time that you, in fact, teaches the class content. In the case of wine course, you can create an order of presentation and comment on the flavor and aroma of each wine and cheese. In other topics, think of interesting ways to pass the content.

Example: Today I will teach about matching wines and cheeses. Let’s start with softer wines and go through to the drier. Imagine you decided to make a reception for her boss and her husband. You can start with a wine tasting and cheese before dinner. Practice: Practice is the time that their students have to train that was passed. In the case of wine course, you can move the selected wines and cheeses and go commenting as the student makes the tasting at home.

If this does not work on your course, let some activity for their students practice before going to the next class, so they will have more chance to fix the content. You can also design tests to monitor the development of the class. Some platforms already provide this type of resource in their areas for members.

Example: It’s up to you. First try the Sauvignon Blanc with mozzarella buffalo …


At the end of your lesson, invite your student to perform an action, therefore, it remains engaged with your content. You can ask him to leave a comment saying what you think of the class or asking something that has not been cleared up and, of course, invite them to the next video!

Example: If you liked this lesson, leave your comment or question! I meet you at the next class, which will teach you how to harmonize wine and meat.

See how our examples would be on a script mirror in practice:

Example script mirror

3. Pay attention to the duration of the class

Your class should be dynamic and inviting for the student to attend all modules to the end. The interesting thing is to divide your content into short videos up to 15 minutes. After preparing your script, record a audio to identify how long on average will have your video.

4. Review your script

Even in this material, we will give you tips for your supplements video lesson! More on soundtrack, editing and how to behave on camera!

Choose camera

The camera with which you will record your video lesson makes all the difference. This is because the quality of your video really account for your student. We separate some types of cameras to help you in choosing.

Remember that it is not necessary to buy all the material. There is also the option to rent or hire a professional / producer to help you with image capture.

Without further ado, let the cameras! We separate our list into 5 categories:

  • smartphones
  • DSLRs
  • Action cam
  • camcorders
  • compact


The smartphones of cameras are simply the most popular cameras on the planet! It is impossible to find a smartphone that does not have at least one camera today. They are very convenient, because at any time, you can take your pocket phone to make a photo or video.
photo of a smartphone

Pros: easy access; almost everyone has a smartphone, which enables the production process and reduces costs. Besides being very portable, it fits in your pocket.

Cons: image quality and resolution are generally not as good as the professional camera, especially for business purposes. But there are smartphones that film in high resolution, including in 4K. If your case, consider this feature!

Price range: R $ 400 – R $ 4,000


Compact cameras are popularly known as digital cameras and are the best options for those who have no idea where to start, since they are small and cheap.

Most are fully automatic, which can be very useful if you do not have much notion of capture, and some models offer manual options such as exposure control and video recording in HD, but not much else.

photo of compact camera

Pros: they are lightweight, easy to set up and have a more affordable price.
Cons: picture quality is lower and resources are limited.

Price range: R $ 300 – R $ 800

Action cam

The cams have the action body and are light and resistant. They became famous in 2011 with the release of GoPro Hero 2. They are usually waterproof, good resistance to knocks and some newer ones are even freeze-proof!

Generally have some manual options are very limited: such as zoom and exposure levels of light. But mostly, they do not fall short in image quality. Some of them come with the option to be operated directly by the smartphone, so you can make the file transfer directly to your device.

photo GoPro

Pros: have the ideal body to the most extreme conditions.

Cons: zoom and exposure are limited. Depending on the model you purchase, video and photo quality may leave something to be desired.

Price range: R $ 700 – R $ 2,900


Before 2006, only made videos with camcorders. There is a very extensive range of this type of camera, from the end consumer to the movies. But here, let’s talk about the usual consumer. Generally, the images generated by the camcorder are not great, but given the value of the equipment, are fair. They are small and easy to operate, and contain some manual features: such as audio control, focus and zoom.

photo camcoder

Pros: are lightweight, easy to operate, usually have good battery life and good recording time. And one big difference is that they have a mobile display.

Cons: picture quality is not great and they do not have advanced features.


DSLR are known to have interchangeable lenses, ie, you can change according to your objective lens. With the launch of the HD video feature, by 2006, these cameras have made a revolution in the audiovisual market, mainly because they are relatively cheaper than existing professional equipment at the time.

They are more expensive in itself, because beyond the body, you should be aware of high-speed memory cards, batteries and original lens, which can cost more than the camera body.

If you do not have good sense of capture, the DSLR are the least recommended, unless you have someone to help you with this material.

picture of a DSLR camera

Pros: it is the more cameras used by photographers and videographers. They provide an image of excellent quality and advanced features.

Cons: are usually heavier and no ergonomics for video.

Price range: R $ 1,500 – R $ 13,000

Choose the microphone

In general, people tend to cope better with a bad image than with a bad sound, so our tip is to invest in the purchase or rental of a microphone. As good as the cameras are, the microphones are falling short. See the main models that we recommend:

Lapel: are small and unobtrusive and you can engage them on your clothes. You can find models with affordable prices that can be directly connected in their own cell. This way, you avoid the use of the recorder.

Smartphone: if you want to save on budget, your cell phone can be a good audio capture option. Take the test, leave the unit next to you when recording and check if it is possible to produce sound without noise, using microphone applications on your smartphone.

Directional: directional microphones are ideal to capture the ambient sound and can be integrated to a DSLR camera. If you want to record with other people, this is the most appropriate model.

Mount a studio / stage

Let’s talk about your recording environment, which will be the setting for your video classes. You can build your own scenario or get a recording location. The second option requires more investment and you can get similar results by making their own. Just analyze the most professional production fits into your budget.

Scenario: it is very important you choose a quiet place. Avoid windows that give onto the street, which capture much traffic noise or much flow of people passing. Prefer to use a clean background to not distract your audience. A wall or solid color fabric is sufficient to let the more neutral environment.

Lighting: the cheapest option to illuminate your environment is to use ambient light, positioned near a window and in favor of light. You can also use fluorescent lamps to assist. And of course, you can invest and buy or rent a LED illuminator.

image of a studio that can be assembled to create online courses in video

Have a good performance on camera

Have you had any teacher who did not know very well how to engage students and it made the monotonous super class? Well, then you know how not to act on camera. Mainly because it is an online content, you should keep your attentive students!

Record a few tests before the camera and watch them. That way you will be able to analyze what needs to improve and do better the next time. A great tip is that the more you train, the better will be your performance.

Ask for others also assess with a more critical eye and give you candid feedback.

You can also attend online classes from other teachers and understand how they behave before the cameras.

Also, we have a full post about posture, dress, and other important aspects that you should consider in a video lesson. Just click here to read.

Edit videos

Now that we have seen tips on cameras, formats, script and best settings to record a video with quality, we can think about the issue, which is always a problem for those not accustomed to video production!

If this is the case, this topic, we teach basic editing tips that will be very useful for your online course!

Collect all the recording material, and download it to your computer. Most cameras come with memory card or USB cable to transfer. Simply connect to your computer and transfer the files.

This file can come in several formats such as .mov, .mpeg, .av, i .mp4, among others.

After spending all for the computer, you must choose your editing program. There are several free or paid options in the market, but the most important is that you understand that most editors works in much the same way and, understanding this logic, all of them can meet you as well.

The most popular are:

Adobe Premiere: has a complete set of tools required for a good video editing. It is widely used by professional videographers. If you intend to produce many videos in your business, it is a highly recommended program! Compatible with Windows and Mac. Software paid.
Final Cut: has a friendly and intuitive interface. It’s as professional as Adobe Premiere, sharing the opinion of many professionals about which one is the best software. Also recommended if your interest to work professionally with videos. Compatible with Mac. Software paid.
Shotcut: to be a free version is ideal for those just starting out . So you can practice enough before migrating to a more professional software. It is compatible with Linux, Windows and Mac. Free Software.

Of course we will also teach you the first steps to edit your own video! Since this is a more complex task little bit, we made a video for you to view the screen while learning content!

Just give the play:

Bonus Edition: soundtrack! Still talking about video editing, let’s talk about the soundtrack. The soundtrack, or just “track” is what turns a monotonous video into a memorable content. This is what will help to hold the attention of your audience and make it stay with you until the end, especially if your class has valuable information!

But of course, to choose the most appropriate track, we need to align it to the theme and objective of your video.

Soundtracks, as well as all intellectual property, are protected by copyright licenses. Platforms like YouTube, for example, have a unique database to identify the license music and videos. If your video is infringing a rule, it can lose audio, be blocked and your account may take a warning. Carrying three warnings, the account is blocked indefinitely.
To avoid any trouble, you can choose the following alternatives:

  • Purchase a license or obtain permission from the author

This way, you can get as much popular songs as tracks Royalty Free. The difference is that popular music can be very expensive or even inaccessible depending on the composer. In the case of royalty free tracks, being soundtracks created for this purpose, you can find a wide variety of audio, for an extremely affordable price.

  • Search for public license

There are several public license, including the public domain and Creative Commons license.

soundtracks in the public domain are free of any use restrictions and are also free, meaning you can use them at will. The downside is that you will not find many options, and can be limited to the time that the songs take to become public domain.

Another option is to look for tracks with Creative Commons license. Creative Commons is an organization founded in 2001 that offers several licensing options based on assignment. For example, you can use a song that I created freely as long as they give me the form of credits as I specify. Authors can specify some conditions, such as limiting the use of non commercial purpose.

How to purchase a soundtrack? Free soundtracks: You can find many options in the audio library’s own Youtube by accessing the tab ” Create ” located in the “Creator Studio.”

The advantage of this library is that you can search by categories such as mood, genre, instrument, duration and also by license. Without spending anything.

Another very nice place is the Free Music Archive , also known as FMA. It is only available in English, but if this is not a barrier for you, it is worth visiting.

You find many songs full of personality and recommendations of professional curators. As the YouTube library, you pay nothing to download the songs, just observe the licenses.

paid soundtracks:

A great place to find royalty free tracks and an affordable price is the AudioJungle . In this site you will find a plethora of music with prices from $ 7. The downside is that some trails are cliched and can tire your audience.

Another option to browse your music is to visit the Premiumbeat or Bed Tracks .

If your project requires a lot of songs, it’s interesting you search for subscription services. One is the ArtList , you pay an annual amount for access to the entire catalog of songs and can download up to 20 songs per day.

You can also opt for Epidemic Sound , which has a subscription service with value based on its monthly audience on YouTube. The use of music is limited to YouTube, but this can be a great channel to publicize its course. More on release soon!

golden tip:

Stay tuned to the volume of your video. Music should not take care of your video, but be a complement to the work together. In the case of a video lesson, the focus should be directed to those who are presenting content. Keep the volume, and when you change the subject or the pace, try increasing the music for a while, this will cause the video to be dynamic and enjoyable.

Here our Hotmart Tips on soundtracks for online courses.

Step 3: Post-Production

Precifique your product

Price your digital product is much more than define the profit margin you want to get. You must identify the value generated by his student, product quality and how your competitors operate and precificam similar products to yours.

Set a very low price is no guarantee of many sales and may even devalue your product.

On the other hand, very high values ​​may drive away potential customers. To define what will be the final price, consider the following:

Total investment: consider all the money invested in the production of their video classes: purchase and rental of equipment, clothing, decoration, editor of hiring time and the time taken to produce the content itself. With this value, you can set how many sales must hold to cover your initial investment and start profiting.

Competition: whatever your product is innovative, it is possible that there is something similar in the market. Search competitors prices and use them as reference to set its price.

Public: if your product is innovative, deeply investigate how the behavior of your audience in relation to online purchases. If your persona is well mapped, it should already contain this type of information. Find out if your audience has the habit of consuming digital products and what the average price they are willing to pay for online courses.

Value: the value that your content generates its students is also an important aspect to set the final price of your product. If your value proposition is high, do not be afraid to set a fair price for their video classes.

Host your video classes

Once ready, your online course must be hosted somewhere on the internet, which is where you will sell it. Therefore, you should look for one with a platform for online courses or, as may also be known, EAD platform .

When choosing an area to house members of your course, you should cherish for security in every transaction, control of their students, agility to deliver the product after purchase and also a practical way to monitor your results.

There are paid and free platforms platforms, such as the Hotmart Club:

Even if you are beginner, seek a full service, which will meet you at every stage of your business.

Market and sell your course

Remember that a well-made product has value only if it is presented to the right audience. So let us explain the best ways to present your product and attract new customers.

Sales Page

A sales page is a landing page created for the user to make a purchase. You will need this page to your audience know your product and the benefits to buy it. We made a post dedicated to the sales page, find out more by clicking here.

E-mail marketing

The email marketing is one of the cheapest strategies to engage your audience and generate conversion. Once the user gives you permission to talk to him directly by email, you can establish strategies for the stage of the sales funnel where it is. Check out our full post on email marketing strategies .

Social networks

Social networks are and for a long time will be a way to engage your followers in a genuine way. Social networks allow a light and relaxed tone and thereby enable you to be closer to his audience. Read here how you can use social networks to leverage their sales and further sales strategies using Facebook .


The blog is one of the best ways to create content that engages and adds real value to your visitors. With blog posts, you can educate your audience with relevant information and, of course, it will find your product as the solution to a possible problem. This type of strategy is named as content and marketing, is associated with a good SEO work will bring many organic visits to your blog, increasing its authority in the market and your conversion rate in sales.

Affiliate program

The Affiliate program is ideal for those producers who wish to give visibility to your product for more sales. By participating in an affiliate program, the Producer may rely on the Affiliates, which will disseminate their products in exchange for a commission. This is one of the best techniques to boost your sales. To learn all about Affiliate program, click here .

paid Advertising

The option for paid advertising will give you short-term results, while organic strategy should be worked in the medium and long term.

You can make ads on social networks like Facebook, Twitter and Instagram and use other channels such as Youtube and Google. There is also the possibility of advertising on news sites.

Through paid advertising, you can target the audience for which you wish to appear, it will be a possible buyer of your product. Again, his persona will be very helpful in this process.

To understand more about this, read our post on how to invest in paid advertising without losing money.


As you may have noticed, the assembly of a course with video classes is more labor-intensive and requires a greater investment of time and possibly money. But as quoted throughout this post, this investment is well worth it because of the quality of the final material and the added value that can be assigned to it.

We hope this is you stuff very helpful and bring you good results. Good deals for you!

Want to turn your knowledge into an online course, but do not know how to start? Meet the Challenge 30 Days and learn everything you need to enter anything in this market.