Have you ever felt frustrated by not knowing how to create a website for your business or personal project? Its possible consumer tries to find the website of your business and … nothing!
Not having its own presence in the digital world, today, can even discredit your company.
Of course, having a fanpage on Facebook or YouTube channel is extremely important, both by boosting its presence in Google searches as to gather the audience that is present in social networks, but it is not enough.
Create a website of his own, and give you a safe haven and a guy just yours, allows your business among actually in Digital Marketing results, by allowing the creation of conversion pages and a blog to attract organic traffic, example.
No need to, at first, your site to be perfect, it just needs to exist!
We will show that this post is not so hard to take the first steps. So let us briefly explore four basic steps so you have these first notions about how to create a website.
If you already know the basics and want to deepen or already have a website and need to improve it, check our Guide to (re) make the website of your company .
Check in detail each of the following steps.
The domain is the name of your site, his identity, for this reason, it must be chosen carefully. Generally, the domain is the name of your company or project, followed by a termination. The most popular – and best – are .com and .com, but there are numerous other suffixes such as .net, .edu, .org, .gov, .info, .biz etc.
Note that when you create your site is much more advantageous for you to buy the domain instead of using platforms in their free versions. When you use the name of these platforms in its domain, it is automatically transferring the authority of your site to them.
You can register your domain at various sites: Hostinger , HostGator , among many others. The values vary according to the chosen termination (.ie usually more expensive), with the plane, etc. Most of them will have to offer a hosting service sites, which is our next step.
also see some important considerations for choosing your domain. It needs to be / be:
More recently, they appeared domain extensions and email alternatives to the traditional “.com.”
In addition to international extensions like “.com” it is now possible to register domains with generic endings like “.top”, “.site”, “.club”, “.online” and many others. More than a thousand options.
Both international endings, such as “.com”, as generic extensions can be registered if you want to increase security so that no one use the name you chose for your domain, as well as increasing the chances of memorization or mitigate typos of its customers.
The hosting is the storage service that makes your website is available for those who want to visit it. Companies providing this service have several plans from some simpler (and cheaper) to others with custom options.
You can choose to register your domain and host your site with the same company, which usually comes out cheaper.
There are several plans of lodging. The most popular are:
Ideally you see the features of each one according to the server that you are hiring to see what else is worth for your business.
After contracting the hosting service, you need to start building your site.
A good website builder for initial projects will be one that will dispense deep knowledge of HTML and also give you facility to create the template, as we’ll talk below, as well as more application options to optimize your site and your experience.
In a design of a website, something that can bring enough productivity to you your team is using a CMS (Content Management System).
It is a system used to manage the content and behavior of certain elements of the site simpler and intuitively without often intervention of a programmer.
For example, some changes you can even perform are:
There are many paid and free CMSs available in the market, each with its specific and appropriate for different business goals.
For example, an ecommerce may find easier to work with Magento or PrestaShop (free), or paid platforms like Integrated Shop, NuvemShop and other available.
For a complete site or a blog we recommend using WordPress.org (which has more autonomy than WordPress.com ) or Joomla! Which are CMS’s (Content Management System) easy to install. There are many servers that provide fast installation and practice without the need of much technical knowledge.
If you want ease of installation, search servers that have this functionality with a few clicks and your site will be on.
Here at Digital results, we use WordPress to blog. If you need to, you can also manually install WordPress via cPanel in your hosting service. Basically, this process consists of four steps:
For a detailed explanation of this process read the post Creating a blog on WordPress: the complete walkthrough .
If you still need something more simplified, you can register your site at WordPress.com and pay an annual fee (in dollars) to register a domain right there or to map an existing domain and use it as an address inside of WordPress.
The difference between wordpress.com and wordpress.org is simple. According to own WordPress:
To create your website the ideal is always choose a responsive template – which is no longer a trend but a reality of Digital Marketing today. Responsive templates are those that fit the screen of the browser being used to open the site.
For example, if you open the phone the same site that was open on the computer and the text fits the smaller screen, this is a responsive template. You can do this test when resizing the browser itself: If the text and images fit, you will be working with a responsive template.
Check out 9 reasons for you to use responsive design for your site .
You can choose templates that already comes with the website builder. In the case of WordPress and Joomla !, there are thousands of template with endless possibilities. They can be paid or free – all depend Visit site of what you want regarding the appearance of the site.
Now that you know how to make a website, no more excuses for not being present in the digital world! Remember, there are four basic steps: register a domain, choose a hosting service this area, choose a site builder and choose a template – preferably responsive.
Try to keep in mind that your website must have the face of your business or project – from the domain chosen by the layout of the page.
Even if, at first, the site does not get exactly how you’re wondering, you can make some adjustments over time to customize it. What really matters to take the initial steps in Digital Marketing is that your brand is present and can be found virtually.