Have you ever thought that the value of a site goes beyond what he can bill?
What if you created a group, an online community, it is worth even more!
If someone asks you: how to quantify the value of your Facebook page, you will answer that depends on the number of likes , right?
But one can be like “cold” or “hot.”
See this mini video and convert Facebook Likes in Leads :
Think about Whatsapp or Instagram that were sold to Facebook for $ 19 billion and $ 1 billion.
Both virtually no revenue.
If someone wants to advertise the product or service it in your community, he already has an idea of the visibility it will have.
The TV programs presents “free” when in fact won by advertising.
Since the advertiser knows that disclosing their ad, will have a certain estimated visibility.
This goes for any kind of real-world community.
The fact is that when you create an online community , you are creating an “active” as if it were a property, a house that you will build gradually.
And how your home will increase in value as you get to the end of construction, your network will also increase the value as participants are increasing it.
Clearly this concept is not only true for the Blog or Site, but for the entire online community that you can create.
Ideally join in a community only, the various social networks and their channels like Facebook, Twitter, LinkedIn, Instagram, Pinterest, Stumble-upon, Reddit, Quora, etc .
Robin Dunbar developed an equation which relates the size of the human brain with the largest possible size of a social group.
As a result he claimed that, for humans, maximum number of people who can be part of a close social relationship is 147.8, or about 150 people.
Dunbar ideas can be taken as an indication that most social networks are networks of “small worlds”.
Different laws have been proposed to determine the value of a social network .
The issue related to the size of the network value is an important issue, both from the point of view of connectivity as business investment.
false and exaggerated estimates of the value of a social network can have significant implications for investors in technology.
The law of Metcalfe states that the value of a telecommunications network is proportional to the square of the number of connected users of the system.
With the globalization of the Internet, this law was transferred to users and web networks .
Until the explosion of the IT bubble in 2001, it was common to estimate the market value of a social network based on the law of Metcalfe.
Then Odlyzko argued against the law Metcalfe, saying the value a network can not be associated only the size but also the interactions it.
Imagine each user as a NODE of a network, network type of fisherman same.
This law is especially used to explain the effects of social networks on the dissemination of information .
Then the value of the network increases with the number of transactions .
According to its creator, this law can be used to evaluate any network, whether social networks, computer networks, support groups and even the Internet as a whole.
He claims that the value of the network adds to each transaction based on the fact that turning off the network, it would generate losses by not lost transactions.
We can compare this concept to a pizza delivery service offered to its customers.
If the pizza delivery service off, the social value generated by their deliveries decreases, and people will want to eat elsewhere.
To Zipf it is necessary to consider the interaction between the users to not only their access on the network.
The network is in fact formed by us and, as a fisherman’s net, each node is connected to other nodes.
The more connections between nodes, will be more robust network.
This concept is fundamental to understanding how to work the social networks.
For it is not only important to create interactions with us, but also among the “we” in this case are the users.
The Zipf’s law is an empirical originally proposed law for words in a large text and states that given a corpus of statements in natural language, the frequency of any word is inversely proportional to their position in the frequency table.
The most frequent word occurs about twice as often as the second most frequent word that occurs twice as often as the fourth most frequent word, etc.
As the number of users is n, the total value of the network is proportional to n * log (n).
So in fact the business model can be aimed not only to create recipe itself, but the increase in the value of the asset.
This for example can result in a “threat” to a virtual community existing, which will then have the obligation to buy it.
I would like more details on how to estimate the value of community that you manage or want to create?
Contact with Time NoTopo.