How to apply SEO in small companies and why is it essential to compete in the market? (¡+ Tips!)

The 8 most innovative SEO techniques that are sweeping right now and that will take your business to the top of Google
How to Do SEO for a Small Website and Nobody Visits

 

How to apply SEO small business and why it is essential to compete in the market?  (+ Tips!)If you have a virtual store, no matter how small, you have probably heard the word SEO more than once. This technique is essential to position your internet business and grow in terms of sales, traffic and distribution. But ¿ What is SEO and how can you use it ? Today we will discuss in this guide Small Business Seo .

First we review some basic concepts and have a look at the statistics to know more about the importance and impact of this strategy in the digital era trade . Then we ‘ll show how you can take advantage of the SEO for small businesses to grow your business and give you the best tips.

Here we go!

What is SEO for Small Business?

What is SEO

As you know, the acronym SEO means Search Engine Optimization (in Spanish, Optimization Search Engine ). As we explain in our blog, this is a series of strategies to promote web positioning your business in the search results Google, Yahoo, Bing, etc.

However, these strategies do not affect equally large companies that local businesses on the Internet. Therefore here you will find a effective SEO guide for small businesses , so you can take advantage of differences with the biggest names and use them to your advantage to position yourself on the Web.

SEO statistics for small businesses that support the importance of this practice for your business

Having said that, let us know the most important SEO statistics for small businesses, so you can understand what the importance of this practice for your business proposal, and why should implement immediately:

  • The 86% of consumers use the Internet to find businesses in your town .
  • The 29% of users search the Internet for information on local businesses at least once the seven days of the week.
  • The 72% of consumers say they search the Internet is your first choice to find information on local businesses.

These statistics prove that search engines like Google, have definitely become the primary source of information on local businesses . For that reason, implement SEO strategies to ensure good search engine optimization is now a necessary condition to compete.

SEO is and how it helps your business

Searches for local businesses on Google

  • Google picks up  85% of the searches that happen on the Internet from computers, and 94.5%  from mobile devices.
  • The 46% of searches on Google are local.
  • The 75% of users never passes from the first page of Google search results.

These numbers indicate that appear among the top results of Google searches related to your niche is critical to business success .

What is the importance of local search for your business?

  • The location of a business is the most searched category of local searches.
  • Local searches lead to 50% of mobile phone users visit a business within 24 hours following the search is completed .

These statistics allow us to answer the question

What is SEO for small businesses?

SEO for Business small and local businesses is the essential tool to compete and reach their full potential in terms of utility for the user, dissemination and promotion of products / services .

6 Key to take advantage of SEO for small businesses and promote your business Tips

What is SEO and why is essential in digital marketing

After reviewing the numbers and understand the relevance of the strategies SEO for small businesses and local businesses, we will share with you the best tips to make the most of this practice for the benefit of your business. Take note!

1- Create an account on Google My Business

Google My Businnes is a fundamental (and free) tool to position your business on Google . With it you can manage your presence and information, both search results and services like Google Maps . That way you help people find and learn more about your business proposition.

By creating a profile on Google My Business , your listing will appear when people search for your business on Google or perform searches related to your industry. In addition you can keep your profile updated to ensure you always reach your audience with the right message.

To create the listing for your business in Google My Business and sign up for free, click on this link .

How to do SEO for Small Business

2- Choose and points to the keywords that large companies do not take into account when competing online

This tip refers to the ability to exploit Keywords Key Words or major companies do not optimize their benefit , either because they find it impossible not considered necessary or have decided to postpone. These Keywords can be:

  • Searches or specific categories:  a great company dedicated to travel and tourism as Trip Advisor optimize the keyword “Tourist Guide Buenos Aires” , but not more specific keywords, such as “the best antique shops to visit in San Telmo” . Aim to specific!
  • Compared Keywords: big companies usually prefer not to be compared with the competition and look at what keywords positioned, but when you have a small business, this can be very useful. Note that analyze your competitors can teach you a lot about the market and what your audience expects of you. Check out the website of your competition, your page titles and Alt Text your pictures to know what are the keywords that are trying to position,  and equals or exceeds its strategy .

3- Focus on difficult content monetizing

What is SEO for local businesses and small businesses

Following the example above, a giant site like Trip Advisor  seeks to provoke more direct conversions, since it has a size and level of dissemination such that no need to reaffirm their prestige or reputation. But your local business if you need it !

For this reason, we recommend you optimize your content strategy so that provides an added value to users, through which you can gradually establish the authority and reliability of your business in your niche. Conducts interviews with experts, provides valuable and specific information. I am useful in a unique way.

4- Looking authority and brand association in a very specific niche

Following what we said above, another excellent way to leverage your quality of small business to boost your SEO strategies is capitalizing specificity . For example, Trip Advisor can point to travel in general. But a small travel agency can optimize and compete in keywords such as:

  • Specific routes within a city, as “old neighborhoods of Mexico City” .
  • Specific information related to your niche, such as: “Yoga Centers in Guatemala” .
  • Exclusive content , such as “customer interviews of the best restaurants in Buenos Aires” .

In addition, you can generate competitive advantages such as:

  • Depth in your content , for example including numerous photos taken by you or your team, reviews and tips for visiting each place.
  • Local prestige , p. eg. affiliating with brands related to your niche and very well positioned in order to have a legitimate reference in your city will not hesitate to direct your audience to your business proposal.

5- Build strategic relationships and customized

Because of its size and scale of operations, large companies lack depth when building relationships with users and local businesses that might be relevant. But small businesses can do themselves!

So, we recommend you take advantage of local status to forge  relationships for the benefit of your positioning . You can partner with relevant local brands for your business, following the example could be a restaurant, and talk directly with owners, to build strong ties and long – term loyal.

Qu {e is SEO for small businesses and why you need to sell more

6- takes the concept of value added content to the fullest with large companies escape them

A great advantage of local businesses in terms of content, is that it can get down to very specific issues, much more than large companies . This is because scale, small businesses are the real means to achieve a much greater depth in terms of specificity and added value.

For example, we recommend defining 10 keywords most important to your business, and provide useful, valuable, unique and specific about each of those keywords information or search terms. Thus very soon you will become a leader in your niche in your city.

As you may have noticed, not all are factors against when competing with large companies  in your niche. In fact, from the proper perspective (which is what we try to convey in this blog post ), these differences can become decisive advantages to take your business proposal at the summit .

To end this article on what is SEO for small businesses and why it is essential for the marketing strategy of your local business , we say that to have a good web positioning is essential to give your target audience on the Internet and compete in the condition market. Apply these tips and then tell us!

To learn more about positioning and SEO strategies for enterprises and local businesses, we recommend the following readings from our blog:

  • User-oriented SEO: How to evaluate if you follow a strategy of SEO in your content according to your user?
  • How You Can Help The Content of Social Networking in SEO 
  • 8 SEO techniques that are ravaging newest right now and that will take your business to the top of Google
  • Google penalties: Why you can be penalized by Google and how to avoid losing search engine rankings
  • YouTube SEO 10 foolproof tips to position your videos on YouTube and make them ‘as seen’

That’s all for today! Did you find this article helpful? What SEO strategies apply online to position your business? What has turned you better? Tell us your opinion! And please remember to share this post with all your contacts. Until next time!🙂