If you have a virtual store, no matter how small, you have probably heard the word SEO more than once. This technique is essential to position your internet business and grow in terms of sales, traffic and distribution. But ¿ What is SEO and how can you use it ? Today we will discuss in this guide Small Business Seo .
First we review some basic concepts and have a look at the statistics to know more about the importance and impact of this strategy in the digital era trade . Then we ‘ll show how you can take advantage of the SEO for small businesses to grow your business and give you the best tips.
Here we go!
As you know, the acronym SEO means Search Engine Optimization (in Spanish, Optimization Search Engine ). As we explain in our blog, this is a series of strategies to promote web positioning your business in the search results Google, Yahoo, Bing, etc.
However, these strategies do not affect equally large companies that local businesses on the Internet. Therefore here you will find a effective SEO guide for small businesses , so you can take advantage of differences with the biggest names and use them to your advantage to position yourself on the Web.
Having said that, let us know the most important SEO statistics for small businesses, so you can understand what the importance of this practice for your business proposal, and why should implement immediately:
These statistics prove that search engines like Google, have definitely become the primary source of information on local businesses . For that reason, implement SEO strategies to ensure good search engine optimization is now a necessary condition to compete.
These numbers indicate that appear among the top results of Google searches related to your niche is critical to business success .
These statistics allow us to answer the question
SEO for Business small and local businesses is the essential tool to compete and reach their full potential in terms of utility for the user, dissemination and promotion of products / services .
After reviewing the numbers and understand the relevance of the strategies SEO for small businesses and local businesses, we will share with you the best tips to make the most of this practice for the benefit of your business. Take note!
Google My Businnes is a fundamental (and free) tool to position your business on Google . With it you can manage your presence and information, both search results and services like Google Maps . That way you help people find and learn more about your business proposition.
By creating a profile on Google My Business , your listing will appear when people search for your business on Google or perform searches related to your industry. In addition you can keep your profile updated to ensure you always reach your audience with the right message.
To create the listing for your business in Google My Business and sign up for free, click on this link .
This tip refers to the ability to exploit Keywords Key Words or major companies do not optimize their benefit , either because they find it impossible not considered necessary or have decided to postpone. These Keywords can be:
Following the example above, a giant site like Trip Advisor seeks to provoke more direct conversions, since it has a size and level of dissemination such that no need to reaffirm their prestige or reputation. But your local business if you need it !
For this reason, we recommend you optimize your content strategy so that provides an added value to users, through which you can gradually establish the authority and reliability of your business in your niche. Conducts interviews with experts, provides valuable and specific information. I am useful in a unique way.
Following what we said above, another excellent way to leverage your quality of small business to boost your SEO strategies is capitalizing specificity . For example, Trip Advisor can point to travel in general. But a small travel agency can optimize and compete in keywords such as:
In addition, you can generate competitive advantages such as:
Because of its size and scale of operations, large companies lack depth when building relationships with users and local businesses that might be relevant. But small businesses can do themselves!
So, we recommend you take advantage of local status to forge relationships for the benefit of your positioning . You can partner with relevant local brands for your business, following the example could be a restaurant, and talk directly with owners, to build strong ties and long – term loyal.
A great advantage of local businesses in terms of content, is that it can get down to very specific issues, much more than large companies . This is because scale, small businesses are the real means to achieve a much greater depth in terms of specificity and added value.
For example, we recommend defining 10 keywords most important to your business, and provide useful, valuable, unique and specific about each of those keywords information or search terms. Thus very soon you will become a leader in your niche in your city.
As you may have noticed, not all are factors against when competing with large companies in your niche. In fact, from the proper perspective (which is what we try to convey in this blog post ), these differences can become decisive advantages to take your business proposal at the summit .
To end this article on what is SEO for small businesses and why it is essential for the marketing strategy of your local business , we say that to have a good web positioning is essential to give your target audience on the Internet and compete in the condition market. Apply these tips and then tell us!
To learn more about positioning and SEO strategies for enterprises and local businesses, we recommend the following readings from our blog:
That’s all for today! Did you find this article helpful? What SEO strategies apply online to position your business? What has turned you better? Tell us your opinion! And please remember to share this post with all your contacts. Until next time!