We’ve talked here on the blog about the types of content that you can produce for your company. But have you ever stopped to think about how each of them is interpreted by the brain of your audience?
We know that learning is not the same for all people. This has been demonstrated by theorists like the American Howard Gardner, whose theory of multiple intelligences describes nine types of intelligence observed in humans: mathematical logic, linguistic, musical, spatial, bodily-kinesthetic, intrapersonal, interpersonal, naturalistic and existential.
Thus, produce different content formats it is a way to offer materials that various profiles of people can enjoy, including a wider audience.
To illustrate, we produced this post in different formats – it is available in text, audio and infographics. So you can test and see how the tips apply to your brain as well.
The text is the basic format for those who want to produce content, since from it you can create posts for the blog, eBooks , tutorials, checklists, among others.
When we read, our brain tends to put in the place of the author or the protagonist of the story. Stimulated part during a read is the same as receiving the stimuli of things that live in real life.
Therefore, this format is ideal for establishing a relationship between the brand and the consumer, as well as to demonstrate experience and inspire confidence.
You can also use texts in order to compare products and services and to share testimonials with customer reviews.
Examples of written content:
The graphical content are fundamental for good content marketing strategy. They can be used as support for other formats, such as photos in blog posts and eBooks, but also separately, as is the case of infographics.
The great advantage of visual content is to help us understand ideas and concepts more quickly. That’s because the images are stored in our brain longer.
This type of content is ideal for presenting ideas and complex data, attract attention and interest to your brand, creating memorable content and convince people.
Examples of graphical content:
In a time when there is much information available and lack time to consume it, videos are an easy to digest format content. As a result, the visual has been touted as a trend in recent years. With it you can produce webinars, tutorials, and vlogs corporate videos, showing the daily life and culture of the company.
To include information of various types at the same time, the video helps to create an emotional connection with the audience. This connection also occurs quickly, since it is estimated that the brain processes videos 60,000 times faster than text.
As videos are easier to process, watch them does not require active participation, which does not require much energy the brain.
Videos are good when the objective share stories about your business, show how to do something or other purposes involving emotional connection with the audience.
Examples of video content:
Just as video, audio can be consumed while performing other tasks. It’s a way to get relevant content to your prospective client as he drives, exercising, riding a bus.
To serve as a soundtrack for other activities, the information passed through the audio are not retained in the brain so easily.
But this may be different if the audio is dramatized and not only narrated, for example. In this case, evaluate what the aim of the material that is producing.
Examples of content that can be produced in audio:
interactive content such as quiz and interactive infographics, combine the visual format, text and interaction with the audience, activating multiple brain regions. The interaction leads to higher levels of learning and retention of information.
When a user receives a customized answer a quiz, it feels attended and heard. Moreover, this type of interactive content can be shared on social networks.
For these reasons, interactive content are good for companies who want their materials are very shared in social networks, that engage readers and develop interactive experiences, which people remember in the future.
Examples of interactive content:
Diversify the types of content you offer is a way to reach more people and, in the case of those who make Content Marketing, to generate more business opportunities for your company.
In addition, by understanding how each content format is processed by the human brain, you can produce your more focused way materials on your target audience.
And now that you know that there are other formats in addition to the text that can produce in your business, why not find many others besides those who are in this post?