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Types of links in SEO

There is not much talk about the types of links or backlinks that exist for Google in SEO.

In this post I will explain what types of links there are in SEO to try to get the most benefit possible within your link building strategy .

In episode 16 of my SEO podcast for bloggers I told you about the types of links in SEO but I’ve heard it now and the truth is that being one of my first episodes I do not explain it very well (I’m going to have to re-record it: P)

Types of SEO links

Ignored links

When a link is not relevant, it is not taken into account by Google.

That is not relevant means that it is on a low quality page or even that it is not indexed in Google.

I give you some examples:

  • If you add a link to a website from a website that you just created
  • If you get a link on a non-indexed page

Negative links

The negative links in SEO for Google are dangerous and are also known as junk links, that is, links of poor quality.

When unnatural techniques are used (without common sense) to get links then Google can get to penalize us and remove us from the search engine results.

Some examples:

  • Get links on pages with a theme without any relationship . For example in adult content pages or casino if our website does not address those issues. Even if you add this type of links on your website it can affect in a negative way.
  • Links on penalized pages
  • Links hidden by CSS for example. For example when you put a link but you change the color to white when the background is white too.
  • Links in a link farm, that is, in pages that are dedicated exclusively to adding links that do not add any value.
  • When you buy links in bulk. That is, never buy links if you do not do it correctly.

With most SEO tools or suites such as Xovi , SEMrush , Ahrefs or Openlinkprofiler, we can check and analyze the types of links we have.

Positive links

These are the ones we must achieve.

Here comes the maxim of less is more, that is, it is better to get a link on a website with a lot of authority like elpais.com than a hundred links on newly created websites with very little authority.

Remember that to see the authority that each domain and page has, you can use the MOZbar extension for Google Chrome .

Some examples:

  • Links in blog articles related to ours and with some authority (If it is equal to our best)
  • Guest articles (provided they are treated naturally)
  • Links in newspapers, NGO websites, universities … (with authority)

Even the mentions without link in my point of view are taken into account. For example, if my first and last name comes out in an article about SEO of a newspaper with a reputation.

Links dofollow and nofollow

Getting a dofollow or nofollow link is key to rating the quality of the links as it determines whether or not authority is passed .

The nofollow links should be specifically indicated by adding the rel = “nofollow”link code and telling Google not to pass authority. According to Google this type of links should be created when it is a sponsored link of an advertiser for example.

That does not mean that they do not affect the SEO as in some cases that I comment later. Also, the natural thing is to have nofollow and dofollow links and here Google takes into account the webs and blogs of the same themes to get patterns and check if there are things that go out of the way for good or bad.

The dofollow links on their part are those that pass authority. They are the most important and therefore the most sought after.

By default all links pass authority until otherwise stated. In addition you have to take into account the position of these links as I will tell you a bit below. To check if a link is nofollow or dofollow I have prepared a quick video:

And another thing to keep in mind is that if we want to clean links because we have links on websites that do not interest us for being penalized for example and we can not get them removed, we can ask them to put them as nofollow so that at least we do not pass authority and Google does not take them into account.

The number of visits

If many people visit us by clicking on any of these links does not affect the passage of authority . Therefore, if nobody clicks, it does not affect either.

This makes it enough to get a link from a domain so that Google passes us the authority that corresponds to us. Getting one or a hundred links in the same domain does not affect the passage of authority.

Yes, it can affect SEO in general if, for example, we work with different keywords. Also if we receive more or less traffic from these links.

This is based on the formula of the Pagerank that takes into account the number of links that there is in the page in which we have the link, in the position, etc.

Therefore, what does affect SEO is what these visits do . And here we enter percentages of rebound, time of permanence on the page, number of page views, whether or not those visits return, etc.

Internal and external links

To all this we must distinguish between internal links and external links . External links are what we get in other websites . The internal links are those that are achieved within the same domain .

And I say within the same domain because a subdomain is considered by Google as a different domain. Although this is another issue. Going back to the internal and external links, these are the two ways that our link strategy should work .

Internal links are controlled by us , so we must add links to related articles within our own domain when we have them and make sense.

It is not a matter of adding 10 links in the same post to the same article with different keywords (anchor text) if not adding them when it makes sense and I recommend not putting more than one link to a post in the same article. If you notice throughout this post I have been adding links to other related posts when I wrote something that made the link add value in that context . Here again come the criteria of importance already seen that affect the position .