How to build SEO links in 2017?
Getting Backlinks is the blood of every successful SEO campaign. This new guide will provide you with how to build backlinks in 2018.
Each strategy, path or proposal that you have read has been proven by me and by almost everyone who wants to position their website, and it is no mystery or that we are going to discover the formula of Coca-Cola SEO.
A “backlink” or seo link, or backlink, is created when an external website links to yours. This is why some people refer to them as “external backlinks”.
This is how it looks in action:
But before entering the link building strategy …These links or backlinks are a great piece of the rankings puzzle. You need to make sure that your web design is ready to get links or backlinks. Here I show you: seo for beginners
Here is the ugly truth about the acquisition of links:
It is expensive and time consuming.
To combat these two problems, you must learn to make the most of each backlink.
This is how you can achieve that goal:
- Must have a technically optimized web design.
- It must have a strong web architecture.
- It must have valuable content for the user and renew or refresh it continuously.
Here are the basics you need to cover before you start acquiring links or backlinks:
1. Correct all the technical errors of seo on page
The technical errors of seo on page, damage the user experience and damage the bots of google to index the web correctly.
When you harm the user experience, Google limits your growth in organic traffic, that is, SEO.
The first thing you should do is avoid speeding in wanting to perform this process of positioning with obtaining links or building links.
Otherwise, you may end up wondering:
“Why do not my backlinks work?”
Think of SEO as a puzzle.
You can not complete a puzzle without having all the pieces.
Ensuring that your website is technically optimized, is an important piece of the SEO puzzle.
Here are the technical problems you need to look for:
- Site loading speed (use Google PageSpeed Insights )
- Usability on mobile devices (use Google’s Mobile Friendly )
- Duplicate content (use Siteliner )
- Redirects 302
- Redirection chains
- The famous 404 errors
- Canonical errors
- Duplicate data in the GOALS
- Incorrect uses of directives (noindex, nofollow, etc)
You can use Screaming Frog SEO Spider to find most of these problems, such as 302 redirects, redirecting strings, 404 errors, canonical errors, duplicate META data, and incorrect policy uses.
2. Develop and make a web design with a strong web architecture
A strong web architecture depends on how the equity of links is distributed through your website.
The better the architecture of your website, the less backlinks you will need to position.
If you are using an approach based on SEO content, then I recommend the inverse silo.
Is that how it works:
The inverse silo works very well because it is the most natural way to increase the authority of your website.
Think about it:
Do you prefer to link to a high-quality article or a page that nobody reads?
3. Produce or develop VALUABLE content
Content is the last and most important piece of the puzzle.
If you do not think the content is important, then you can stop reading this article about seo right now.
Your content strategy will make it succeed or destroy your SEO campaign.
It does not matter how many backlinks you get. It does not matter how well you optimize your website.
Your SEO campaign will eventually fail if you do not take content construction seriously.
The content is so important that I will devote a complete module to this blog in the future.
I will be writing a lot in content marketing on this blog in 2017, but for now …
I want you to do one thing: CARING for your content. It is not necessary to be perfect, but not to publish junk content. As real garbage that is, the junk content is sent to the landfill where nobody will see it again and google does not take it seriously.
I’m going to make a promise myself, I’m going to finish with my junk content starting today, I’m just going to “try” to write valuable content for everyone who visits me, and add value and want to go back to my blog again . This is part of doing SEO.
Your content will determine the success of your SEO campaign.
If you follow these 5 rules, you will see the organic traffic of your website go up every month.
1. Keep it relevant
Relevance is the most important criterion for effective link acquisition.
You will never see a penalized site that has a 100% level of relevant backlinks, so it is essential to get quality backlinks.
Google bases the “relevance” on these three things:
- The general content “subject” of the link domain
- The content of the link page
- The relevance of the backlinks that affect the domain
To see the relevance of the link of a website use the Majestic trust flow . Link opportunities that are not relevant to Topical Tax Flow Topic can still be valuable. Have him evaluate your opportunities beyond third-party metrics. If you need help to prioritize link opportunities, then I recommend relevance pyramids.
2. Become friends with authority sites in your niche.
The stronger the site, the better the results will be.
Since Google does not update the PageRank anymore, you have to rely on third-party metrics. None of these third-party tools are perfect, but they will give you an estimate. I recommend analyzing opportunities using all available options.
The best link analysis tools are:
- Open Site Explorer
3. Focus on real websites and blogs (with real traffic)
Getting backlinks or links from sites with real traffic is another way to solidify your level one. These are the most difficult backlinks to obtain, but they are also the most rewarding. Since you will never know the exact traffic data of a website without entering your analytics account, you will need to use SEM Rush .
4. Distribute your anchor text intelligently
Distributing your anchor text or anchor text from your backlinks in a reckless manner can hurt you twice.
First, the incorrect distribution of anchor text or anchor text will prevent your site rankee as it should. Last and most important, an aggressive anchor text campaign can carry a web penalty .
As a general rule, the goal is to keep your exact match anchor text below 1%.
Most of your anchor texts must be brand anchors. There is no correct formula despite the article that I link below to give a help or estimate if someone wants to go into more detail to take a little more exact anchor text or exact keyword. The most natural thing is that they link you by your brand name, author’s name, or by the url itself.
Here is an example of a correct distribution:
here for more information on how to use a correct distribution of anchor text .
Focus your efforts on getting links from sites that have the highest possible quality. Do not get links from scam sites, or sites that contain scam hosting neighbors, since they can share the same ip and google can penalize that Ip, and then it points directly at you.
Examine each web candidate or target and ask yourself:
- What are you linking to?
- Are outbound links relevant?
- Do outbound links go to respected and trusted sites?
If you see “porn”, “viagra” or “game” or anything of that nature, then avoid that Web. Now I’m going to explain what backlinks you should never use at level one or tier 1.
Avoid these links at level one or tier 1
There are certain links or backlinks that should never touch your website or that of a client. If you decide to use these links, your risk of a penalty is much higher. I have seen websites get google sanctions for the use of these backlinks, manual or algorithmic.
(Almost) Everything that is irrelevant
Your first level should be a relevant wall that surrounds your site. I said “almost” every link should be relevant because there are some situations when pure relevance is not a necessity. More on this in a second.
You can go to almost any SEO forum and buy backlinks on public networks. These networks often advertise their service as “private blog networks” or PBN, s. But that is a lie. Once you are advertising a network, it is no longer private.
Throughout the short history of Google, has done the possible to crush public networks. After that, they leave and destroy all the websites that use these networks, due to the domino effect.
It’s easy for Google to detect these networks because:
A) There is an excessive amount of outbound links (usually 25-50 +) on the home page or Home: the home pages on REAL websites do not have a ridiculous amount of outbound links on the homepage.
B) Outbound links are completely irrelevant to each other: there will be links that go to gaming sites, SEO sites, health sites, etc. It does not make any sense.
C) The content of each post or article is small (only 250-300 words): the Google Panda algorithm hates such scant content.
D) You can run, but you can not hide: some networks will try to block the Ahrefs and Majestic trackers, but they actually leave a footprint or footprint. On the other hand, networks that do not block crawlers will probably be reported to Google because of an angry competitor. It is a lose-lose situation.
DoFollow Blog Comments
These are some of the cheapest backlinks you can buy. They are also the perfect recipe for landing a penalty. It’s simple like this.
Large amounts of outbound links + irrelevant links + outbound links going to “bad neighborhoods” (gambling, pharmacy, pornography, etc.) = a toxic backlink
Remember rule # 5 of link building? Do not want your link to live in this environment.
I will admit that the backlinks of the sidebar and the footer can work, but they can also be risky. Independent links look like paid backlinks and you know how Google brings them with those.
The sellers that sell these high authority backlinks also sell them to other websites. Most of these websites will be irrelevant to yours, so we continue with the mixes. That’s because these sellers rarely reject money.
You do not want your links to coexist with other irrelevant backlinks or that they are inside a “bad neighborhood” of links.
A more important note on the links in the sidebar / footer:
These links are almost always links to the entire site.
This can destroy your site if you are using anchor text with keywords.
It will destroy your anchor text profile. I know that web designers, marketing companies, and web hosting companies love backlinks at the foot of the page.
Therefore, if you decide to use them, I recommend that you use the brand anchor text. There is an exception to this rule:
You can manipulate the code so that your link is only displayed on the main page (where most of a site authority resides). If you are using WordPress, you can use this Restrict Widgets plugin .
As a general rule, you should avoid automated link building tools at level one and almost all levels, I would say. Some of these softwares include GSA, Ultimate Demon and SENuke.
These softwares take advantage of spam platforms and will probably give you a penalty on your site.
You already know everything you need to avoid leaving these links on those sites, avoid them like the plague. Now let’s see how to preserve the authority of your site in a well done way.
4 fast ways to grow the authority of your web
Before entering the “Foundational” links, I want to show you how to increase the authority of your site. Remember, the purpose of acquiring links to build the authority of your site.
The more authoritative your site, the easier it will be to position your keywords.
1. Fix broken external links
Remember, every external link that you place on your website, this transfers authority to that domain to which it points, meaning that it loses authority.
This is why it is important to audit your website to find broken external links. This applies to both external links in their content and in the comments section.
To find broken links use one or all of the following:
- Screaming SEO spider
- Google Search Console
2. Recovery of Lost Link Juice (Linkjuice, 404 Link Claim)
The claim of links lost by 404 errors is at the top of the list because it is the easiest.
To find all 404 errors on your website use Google Search Console or Screaming Frog.
If you find 404 errors, run the pages through a volume check on Ahrefs or Majestic. I recommend doing both in case some links are lost.
When you find the pages with the link equity, you must redirect them to a relevant page on the site or on the main page.
3. Search and correct redirect chains
Sometimes the most obvious solutions are right in front of your face. Redirect chains are another simple problem that can increase the authority of your site once it is done well.
This is what a redirect string looks like:
Do you see the problem with this image? The problem is that “Page B” is acting as a buffer between “Page A” and the final destination “Page C”. This technical issue is that it is stealing authority that was intended for “Page C”.
To correct this, you need to redirect 301 “Page A” to “Page C” as follows:
By setting a redirect chain, authority / equity link will be sent directly to the page. That is more effective than having the link value pass through a buffer. Use Screaming Frog SEO Spider to find redirect chains.
4. Change the redirections type 302 to 301
Redirects 302 block the flow of authority, do not trespass authority as the 301 and could be stealing authority that belongs to your website. Identify all redirects 302 inside and outside your site, and change them to 301. Once again, use Screaming Frog to find the 302.
Now you know how to improve the authority of your website without creating new links, backlinks or backlinks. Now is the time to learn how to build foundational backlinks.
“Foundational” Backlinks improves the TrustRank of your site. The more “reliable” your website is, the better it will position itself in the search engines. The “Foundationals” backlinks will create a trust layer around your website. They are brand backlinks in authority sites. We use this exact approach with each client that we assume and it works very well.
You should only use the naked link (the original URL) or brand anchor text for foundational backlinks.
Social Media Management
The first thing you should do is protect all your properties on social networks.
At a minimum, your business must have:
- Google + (Personal and business)
- LinkedIn (Personal and Business)
You do not have to be very active on these platforms, but it certainly would not do any harm, but rather the opposite. You must choose according to your budget in which networks you have to have presence. Choose which platforms work best for your business. At a minimum, fill out these accounts and share some content, so that at least you have a base.
Business Listings / Appointments
Google values business listings that are separate from the local search algorithm. This should be more than enough for you to use them for any SEO campaign. The interesting part of the listings is that around 50% of them give a DoFollow link.
Business lists are a perfect way to build a trust base around your website.
Remember before when I said that not all the backlinks that link your website need to be 100% relevant?
Well, I was referring to lists of companies and profiles of social networks. Google relies on these platforms and is aware that all types of companies will use them. In a certain sense, they get a pass for not being relevant.
Directory directed to concrete niches
While most directories are quite useless, there are some rough diamonds. Directories directed to niches offer a relevant link and DoFollow. As you already know, backlinks with these two features are hard to find.
Geo-oriented directories are a vital link source for local businesses.
Comments on relevant blogs
It always amazes me why so many SEOs skip making comments on the relevant niche blog. Too many SEOs neglect them due to the dreaded “NoFollow” tag. I recommend that you do not neglect them. Getting comment backlinks on relevant blogs can make your site take off like a rocket.
My SEO agency uses relevant niche blog comments to:
A) create a relevance layer around the web of our client
B) improve the ratio of the number of DoFollow and NoFollow links on the web
C) diversify our anchor text significantly
D) sometimes receive small amounts of reference traffic
E) build a relationship with the blogger that you could take advantage of for the links in the future.
The “D” point is the most important and where most SEO spoils it.
Do not go to a higher blog and write a “me too” in your comment or something general / useless. This does not create relationships. You have to contribute to the blog in a meaningful way.