The SEO (Search Engine Optimization) is not only to classify and lead the ranking of Google searches and / or other search engines by applying marketing techniques and strategies designed and implemented in a fast manner. Behind this practice is a hard work behind; dedication and effort that will be transformed into substantial changes after numerous market studies.
Getting our business on the first page of the search engines is a great achievement; that is the first, through organic optimization, is even more so. However, the algorithms of these vary constantly, making it almost impossible to predict what will be the appropriate behavior to succeed.
You want to attract traffic to your website and you do not know how to find the right key. Software like OnPage , Inboung-Marketing platforms like HubSpot … In previous occasions we have already presented you with six of the best tools to review this aspect. It is possible that you still have doubts, that something has been overlooked. Step by Step. Get increase the number of visitors to your website in thirty days.
Both the title and the description of the website – or of each page of this – must be clear, brief and concise, always including a keyword. This will allow you to be indexed by the search engines and reach the user who makes the query. Google limits the view of the title to 70 characters; above, not all the text will be displayed in the search engine.
As we wish to be found by our target, do not forget the meta description , a true call to action. Use new keywords and summarize the content of your website. Do not exceed 175 characters or, again, it will not be completely visible.
Images can not be understood by search engines if they do not have an attribute that specifies their content. We talk about the alt attribute . It is a description of the graphic file recognized by the spider and that can be displayed on all computers in case the photograph can not be loaded. Include keywords in this field.
In addition, they have a dual purpose, since the alt attribute is highly effective for those devices that use content reading software, as in the case of blind people. Optimizing your website for the entire public is especially important.
Broken link is the name given to those addresses that are no longer available, either because they are hosted on another server or because they have been deleted. It usually happens as a common error when renaming URLs, so continuous review becomes essential.
Avoid the annoying Error 404 . Keep in mind that, in front of numerous broken links, the search engines will identify your website as a space with very little maintenance and will penalize it.
There are many occasions when we decide to migrate content to another server. In this case, it is very important that the content can be viewed during the process, since we can permanently lose users. Guarantees access to old URLs when the change is occurring.
Use redirection 301 (permanent) and 302 (temporary), which warn the search engine robot before the change. In the latter, the SEO force is not transferred to the new address, as in the first case.
Make sure all your URL’s are descriptive about the subject or content they host. This measure favors tracking. Remember the previous step before any modification.
Long URLs, in addition to being not very attractive and attractive, can give problems to your visitors. Although Google can process URL’s with more than 2,000 characters, we must facilitate the search for information to the user and encourage sharing. Eliminate empty words, articles, conjunctions … and limit the address to 74 characters to be visible in full in Google.
Linking the pages of our website and providing them with a link helps indexing . Do you know the term orphan pages ? They are those that lack links. This causes the robot, when tracking and reaching it, to stop, since it can not move to another link. Always try to include links.
Insert links in your content is as important as the choice of your anchor. It is known as anchor text to characters on which you must click the hyperlink to work. They should not be placed randomly, but have to be located in keywords. The more times you link that term as anchor, the more important Google will give to the landing page.
The text should detail the content: specify the user what will be found on the other side and avoid surprises.
The route of clicks is the path that any user who navigates through our web page makes until arriving at the content or product that he wishes. Think of an online store and the purchase process: since you find the item, put it in the cart, give your information, make the payment … The fewer pages you have to visit, the better browsing experience .
The tours should be short-no more than three clicks-to help crawl the search engines. Including the search function is a very useful solution.
Your website should always be accessible. For this, it is very important to generate a sitemap.xml file that must be updated frequently. It is a list in XML format that includes each and every one of the pages that make up the web. Although they do not guarantee complete tracking, they are recommended.
Do you use robots.txt files ? These allow us to control the addresses that we let the bots crawl. In no case are impositions, but only indications to the search engines. Use the terms allow and disallow.
Identifying the keywords that your target audience uses is, perhaps, one of the most important tasks. Not only should you use them, but you can and should create interesting content around them. This will attract traffic to your website.
Therefore, it is important that you know some of the tools that exist today to identify the most used words in relation to a theme or a time or campaign. Google Adwords, Google Trends, Übersuggest … And you, which one do you use?
When a user accesses a web page, it takes into account several aspects. Not only is its design analyzed in detail, but navigation must be simple and intuitive, without problems. A visitor who does not find what they want or that is lost in our website will disappear so as not to return. Implements a logical and structured menu . Remember that the time that each person spends in our site benefits the positioning.
Think of all those occasions that, moved by a relevant content, you have clicked on a link. Now remember the times you did not get to visualize it because of the excessive loading time. Time is money . This rule does not break on the internet, but increases. An excessive loading time causes high bounce rates . Do you know that other elements, besides the images, provoke this situation?
In such a digitalized world, more and more devices appear on the market. Our daily routines and personal preferences also change, with a clear trend towards the use of alternative products to computers. You must have your website ready for all this. Your content must adapt automatically to each screen.
Did you know that duplicate content penalizes your website? This is caused because, in the face of duplicity, the search engines are unable to choose the best one to index it. It is not necessary for anyone to copy the texts to be penalized. Have you checked if you can access each page from the http protocol or from the https ? Since the two? Then go back. Use the permanent redirect or 301.
Once identified, proceed to eliminate it. It uses the canonical label , presented in 2009. In this way, we are the ones that indicate to the engines which page is the original.
What is the differential value of our site over that of the competition? Unique products, original contents? OnPage has developed an algorithm called TF * IDF (Term Frequency * Document Reverse Frequency), which allows you to review the text in search of keywords for optimization.
Do not create a plain text. Play with the size of the headers: h1, h2, h3 … that allow structuring all the contents. They are better accepted by the public. Modify the HTML code, use keywords in the headings and, above all, ensure the logical order of these.
The content will be responsible for attracting new visitors and keep the regulars. Look for quality , originality. Always quote the sources and disseminate in RR.SS. each new publication.
Called as historical optimization by Hubspot, this technique consists of publishing old contents again but with different formats and with all the data correctly updated. Do not forget to work the metaelements before any change.
The text on a website should not represent less than 25% of the total. Also, do not forget to write, at least 300 words on each page you post.
Entering a content and that this is only composed of text can be monotonous, boring and even difficult to read. Therefore, play with the different tools that the digital world allows us: insert images , short and concise videos , audios , complementary infographics … Do not always publish the same thing – as an example, do not focus on instructive posts on a specific subject – to do interviews with experts, collaborations, etc.
Allowing your website to be viewed in several languages helps SEO and a lot. You must enable this option by entering the hrefland attribute on each page that is in another language, as well as adding it to the XML sitemap . This facilitates the work of search engines that, according to the language, will show it in differentiated regions.
Do you usually search and have a look at a store in its online version before visiting it? Think, your customers, too. Take care of this detail. Include your business in Google My Business , adopt a responsive design to all devices, add your company’s address and phone number … All this will make it easier for you to be found and, most importantly, visited.
Social networks have become the main source of traffic. But, for this, the content that is published can not be neglected. Go to the right audience, use the same language as this one … Test with images and videos, watch what produces the most conversions and the schedule of your audience.
A webpage without interaction is nothing. Enable comments on the blog; As a tip, you can talk about controversial issues to generate debate. Let the users answer each other, but always remain vigilant. Similarly, repeat the operation in social networks.
The monitoring is the key step. Without data, there are no results. Load the sitemap.xml to Google Search Console with keywords.
How does the audience behave? How do you navigate once inside our site? What does it visualize? What bounce rate exists? Track your visitors’ activity with tools like Google Analytics .
Meet the user, guide them in the process, help them and, above all, take care of them.