How to be found in search engines with these types of strategic keywords .
I do not care what they say, SEO is not difficult, find the right keywords if it is.
Choosing keywords with the right approach is really what breaks content and SEO strategies. Choose a word too broad and you will get lost in the crowd; Choose a word too specific and it will align with your buyer.
Finding the best keywords for your strategy is like taking the perfect container, you have to find the right ones or your strategy will fail.
Once you have found them, the real act of optimization is easy (in English) .
3 types of keywords to make your content faster
There are a number of different ways to choose the focus keywords, but in this article, I’m going to focus on three types of keywords that I find particularly effective:
- Keywords log-tail
- Keywords “trending” and on current issues
- Keywords already in the ranking
Note: Since Google has worked tirelessly to ensure that sellers can not play on your system, different types of keywords like these can only help you work your way on page one. The only truly reliable way to rank among the top 10 results is by creating consistent quality content.
By focusing on the quality of its content and the orientation of the types of keywords that appear below, it is almost guaranteed that Google will discover its content more quickly.
1. Objective of the long-tail (or long-tail) keywords
Long-tail keywords are search terms or phrases that are more detailed and descriptive than most.
For example, it is the difference between:
“Golf club” and “Titanium golf club for left-handers”
While it is possible to align with more competitive keywords, the same will not happen with more specific keywords. Depending on your niche, the process of finding keywords can be much more efficient using popular long-tail keywords.
Long tail keywords will give you the opportunity to rank faster and higher, faster because they are more specific and, in turn, have a lower volume of searches. People looking for things know exactly what they are looking for and will take action when they look for it. They are the buying person.
A good marketer, you should be more concerned about attracting your potential buyers (those who are qualified) to your website than attracting anyone hoping to hit a high number of traffic. It is better to have 10 people on your site who are willing to buy 1,000 people who are only vaguely interested.
By targeting and optimizing your content around long-tail keywords, you can reach the right people quickly, which improves your SEO and helps you rank for the most competitive keywords in the future.
How to find long tail keywords?
This requires a little research, but we have found that the orientation of the real language used by your buyer serves as an effective way to discover how they are describing their needs and the words that could be entered into a search engine in order to to meet your search objectives.
Look in the comments section of competing blogs or popular communities like Quora or Amazon to see which people are writing.
You can also look at your specific language or look at the Questions and Answers section at the end of a webinar that is relevant to your target audience.
2. “Trending” Keywords
Another simple strategy to make your content classified in Google quickly is to point to current trends or events.
This helps make your content easier to find on Google in a couple of ways.
First of all, when you create content from the topics of the moment you are more likely to appear in the Google News section above the organic results.
Secondly, it can also be picked up in the ranking of organic Google quickly because its algorithm is constantly searching for content of current issues and pages that were updated more recently.
However, this can be a bit more difficult. You will not be the only one in creating content on these current issues so you will want to make sure that you are not just explaining the same information as everyone else. You need to inject your reports with your own unique views on the subject.
In most cases, the most important topics for a particular industry are not necessarily great news for the general public, but they will be competing with other publications in your industry.
How to find keywords or trends topics?
The way to beat the competition with trending keywords is to be proactive and stay ahead of the game in the trend. You can find out what is trending right now by viewing trends from Google, Twitter Moments, Facebook Trends, or any other specific industry news site. For example, for Hotelerum, we are attentive to the publications of companies such as HNN, Tnooz, Skift, Hosteltur, and others.
3. Keywords already in the ranking
If you have already been creating content on your blog for a few months or several years, you have a great advantage, since you do not have to start from scratch with new keywords. Unlike new content, it’s probably already classified by keywords that you have never created specifically for content before.
To find out, open your Google Analytics and look at the search queries that have resulted in organic traffic. Make a list of the following items:
- The keywords that are relevant to your business, but that no content has yet been created.
- Keywords with which you have already written, but still have possibilities to generate more content.
- Keywords that are similar to existing content, but have not been specifically targeted.
If you are already receiving traffic from these keywords, it means that people are already looking for your content by the one that is already qualified for those terms, use them again to take advantage.
Not only will your new content be quickly classified for these words, but also your existing content that contains the same or similar keywords is likely to gain momentum.
SEO is composed in and over time, so the sooner you start using these types of keywords, the better results you will get in the long term. Improving your rank for these terms will not only help improve the overall authority of your website, it will also help increase the rank of your other keywords during the process.