Search engine optimization or search engine optimization is the process of improving the visibility of a website in the results of the different search engines.
That is, strategies to get out in the top positions in search engines like Google without paying.
We have selected 5 themes with the aim of providing value to our customers, Billing , Platforms, Sales, Marketing, Management and Finance, Tax models.
Sometimes we spend time and effort optimizing websites with keywords that people are not looking for.
You must invest your time and energy in finding the best keywords that adapt to the content you are providing.
One of the most effective ways to do this is to use Google Trends.
Google Trends allows you to consult the search volume and the increase of the search terms by category, region, country and time.
For example, you can see what are the most searched keywords related to technology and sports during the last 12 months, as well as what are the top 10 current keywords.
There are other tools that can do this. If you have a Google account, it also allows you to export this data for later use.
Once you know which keywords you are going to work on, it is not enough to include them in the meta tags of the keywords, they must be used appropriately within the content of the page.
Filling keywords with the content of the page is something that sellers and SEO managers are tempted to do and it is a terrible practice that never helps the end user.
The real goal of any SEO, web designer or developer should be to create a positive experience for users in which their needs and / or wishes are met. That is, good content.
Choosing an appropriate title that will tell users and search engines what your content is about is important.
Simply using common titles “Home”, “Index” or “1”, does not tell a person, or a search engine, nothing useful about the information that someone will find on the page. Google reads about the first 80 words to know what goes page.
If you really want to be on the first page of search engine results, you should include your keywords in your title tag.
Try to put the keywords in the title before any other word if you can. But beware, repeating keywords in the title can cause it to be marked as Spam, so try to avoid this when you can.
It also helps if your title represents a call to action, a statement that forces the user to do something. For example “how to become a famous designer” can be an ideal title for a blog with tips on how to achieve that particular goal.
The “Call to Action” statements – a call to action – are a good way to attract readers to click on your link. The numbers on our link have an important role in how search engines determine the relevance of your website.
Headings are important when it comes to organizing information. It is similar to how newspapers and other print materials are configured and, typically, how humans recognize important information.
Be sure to include at least sizes H1-H3 when assembling your page, and try to configure them appropriately.
Search engines, like humans, notice this, and if you link your keywords to the header tags, it helps the search engines understand how to
Valuable or relevant is the content of your site with respect to that particular keyword or phrase.
Bold labels also work similarly to a lesser degree, and can be used to highlight an important part of the content within a sentence or paragraph.
The importance of accessibility to the website is something that many designers overlook.
Part of the problem is that in addition to letting a part of your audience pass, is that your account may be disabled, you have to work from an SEO perspective.
Computers by nature are mostly “blind, and deaf”, when you really think about it. The same problems of accessibility and interaction that the disabled would have with a website are the same problems that a search engine will have.
The use of title tags is the direct method of telling search engines about the relevance of the link. It is also a standard to make your page accessible to people with disabilities.
People and search engines only understand what you tell them. How do I know when I can download an image of a car from your site if its file name is “galleryimage001.jpg” ?. You really can not.
The search engine that refers to the images of dogs is sure to also look if its content is named correctly.
Naming the image “ferrari-test-01.jpg” makes much more sense for the search engine, as well as for the person trying to download an image from their site without renaming the file.