The basis of the SEO Off Page strategies are the links, one of the main providers of direct traffic to our website.
Thanks to these incoming links we get:
SEO Off-page works mainly the creation of links that point to your Web page, this technique is called Linkbuilding.
There are numerous linkbuilding strategies that you can follow to get links naturally and improve the positioning of your website. On the internet we can find many tips on how to generate links, but we must avoid spamming. It is essential that the links are created spontaneously and naturally.
Therefore, in Marketinet, we tell you the 5 most important SEO strategies off Page Pay attention !:
The internal links help us to create the structure of the page and distribute the link juice (authority of page that you transmit in your links) Thanks to them we can navigate from the main page to the sections, subsections and other contents; thus affecting web browsing and usability.
Optimize internal linking is as important as external, so pay attention to these links, take care of the anchor text you use and try to find a balance between keywords to position and other more generic.
A highly recommended practice is the so-called link baiting or bait links. It consists of generating very attractive content and information for readers and distributing it free on the internet. If it is interesting enough, it will spread through all kinds of platforms without much effort.
But what content are of interest to users? Press releases work very well if they are relevant to the media, infographics and videos, tutorials and guides, conferences or events, reports, statistics …
Some of the most recommended general directories are the Open Directory Project (DMOZ) , Yahoo or Yellow Pages for companies.
The Altas in directories should be done with caution, manually and progressively in the medium-long term. It is not advisable to do it through automated programs, since the search engines could consider it as an “unnatural” increase in the popularity of the web and penalize it.
Recommendations:
Now, do not limit yourself to follow the strategy of your competitors; the best thing is to innovate and overcome them.