Google Tag Manager

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You know what the Google Tag Manager? If you do not know, okay, no problem with that! Surely you came to the right place:)

Let’s find out what is Google Tag Manager and learn how to use its basic features!


What is Google Tag Manager


Can you imagine a world where you can edit the code without touching it? Or more specifically, without having access to it?

“Impossible” to be what you are thinking now. But I must tell you .. It’s not rs.

Basically, this is the task of the Google Tag Manager:  allow the code increase in web pages without the need to have direct access to them.

Of course, again, this is thanks to our dear friend Google . But to what extent this can be interesting or even valid?

Well, let’s say for agencies that take care of the website optimization part or even perform the same analysis by Google Analytics , or with Google Search Console , this surely is a very relevant factor.

If you do not know what is Google Search Console, we have a wide range of articles on it. Since what it is Google Search Console , the even more about its main features in two articles ( Article 1 , Article 2 ).

Because? Simple, that way, we have no problems getting mediating the situation between different companies asking developers access to each other to fumbling on the respective websites of other companies.

Simply deployment and ready, you can start entering your script snippets or tags that are necessary for their use without “pass” them for others to implement.

So let’s find out how it really works? No good I just keep talking about Google Tag Manager here for you without showing it?😀


Inserting the Google Tag Manager


Well, first of all, you’ll need a Gmail account to do this.

After creating it, you must:

  • access the site Google Tag Manager , and then you will have a close look this:

Adding properties in Google Tag Manager.

  • In this new page in the first section of Account Settings, you must enter the name of your company;
  • In the second section of Configuration Container, you must select the Web , for the inclusion of sites and insert the URL of your website;
  • Thus, we can proceed by clicking the Create button;
  • We are currently in the section that is one of the most important:

    • Here we have the code snippet Google Tag Manager , it must be inserted next to your website’s code. Normally, it should be in all pages dynamically;
    • As for his inclusion on the page, you simply insert it following the instructions that are provided to you by the tool;
    • The first piece of code the highest possible should be placed within your <head> </ head>;
    • The second should be right after the opening <body> </ body>, ie, as soon as you open this tag, your next must be the <noscript> </ noscript> of Google Tag Manager .

Embed code for Google Tag Manager.

And ready! We have the Google Tag Manager inserted into your site.

See this mini video as provide access to the Google Tag Manager

Google Tag Manager features


Right!! Now you know a little of the way Google Tag Manager . We also saw how to create the account Google Tag Manager and how to enter the code generated by it on its website, thereby initiating a property.

Now, how about we look at some of the features of the tool?

First let’s see how the main panel is divided Google Tag Manager . We have the following sections:

Google Tag Manager home screen.

  • The overview, you can perform a quick follow-up or preview of how things are going and can quickly access fixed functions;
  • The Tags, in which case refers to all active source implementations you made on that property that is accessing;
  • The drives, which are basically as if they were the triggers to activate certain behaviors by Google Tag Manager;
  • Variables, which as the name already exemplifies, are nothing more than variables that can be used to store values ​​such as URLs, cookies, codes, and the like;
  • Finally, we have the folder functionality. It serves so that you can organize tags, triggers, or even variables. All in one point of the shape you prefer. : D

Google Tag Manager home menu.

Placing Tags in Google Tag Manager


Now that we know a little more about the basic features of Google Tag Manager, how about delve a little more?

How about we implement a zero-tag using Google Tag Manager? So come on!

In this example, we will insert Google Analytics tags. It is no very complicated insertion. You should just be aware of the step by step that must be followed.

To insert this tag must follow the following steps:

  • First, we need to access the menu to reference the tag part;

Inserting tags in Google Tag Manager.

  • Having opened it, let’s click New to add a new tag;
  • Then you have this screen open for you:

Creating a new tag with Google Tag Manager.

  • In it, you should:

    • Enter an identifiable name for your tag;
    • Then we will select the part tag configuration;
    • Now you’ll have to select the type of tag, as we are entering one that is Google Analytics, we will use the specific model Universal Analytics, which is already assigned to this insertion;
    • That done, you have to define the type of follow-up, in the case as we are theoretically entering the Google Analytics code to enable the same view on the site, we will use the first page view option;
    • Already in Analytics settings, you must select new variable and enter your Google Analytics ID in the field that will appear.
  • Now we just need to choose a trigger. We will select the All Pages option or all pages in the case. So your tag will be triggered on every page whenever they are accessed.

Done all this, you must click send and then to publish. So your changes in Google Tag Manager will be made on your site.


Like the post? Do you have any doubt? Tell us in the comments or contact us!

Until the next post. : D