You know what the Google Tag Manager? If you do not know, okay, no problem with that! Surely you came to the right place:)
Let’s find out what is Google Tag Manager and learn how to use its basic features!
Can you imagine a world where you can edit the code without touching it? Or more specifically, without having access to it?
“Impossible” to be what you are thinking now. But I must tell you .. It’s not rs.
Basically, this is the task of the Google Tag Manager: allow the code increase in web pages without the need to have direct access to them.
Of course, again, this is thanks to our dear friend Google . But to what extent this can be interesting or even valid?
Well, let’s say for agencies that take care of the website optimization part or even perform the same analysis by Google Analytics , or with Google Search Console , this surely is a very relevant factor.
If you do not know what is Google Search Console, we have a wide range of articles on it. Since what it is Google Search Console , the even more about its main features in two articles ( Article 1 , Article 2 ).
Because? Simple, that way, we have no problems getting mediating the situation between different companies asking developers access to each other to fumbling on the respective websites of other companies.
Simply deployment and ready, you can start entering your script snippets or tags that are necessary for their use without “pass” them for others to implement.
So let’s find out how it really works? No good I just keep talking about Google Tag Manager here for you without showing it?
Well, first of all, you’ll need a Gmail account to do this.
After creating it, you must:
And ready! We have the Google Tag Manager inserted into your site.
Right!! Now you know a little of the way Google Tag Manager . We also saw how to create the account Google Tag Manager and how to enter the code generated by it on its website, thereby initiating a property.
Now, how about we look at some of the features of the tool?
First let’s see how the main panel is divided Google Tag Manager . We have the following sections:
Now that we know a little more about the basic features of Google Tag Manager, how about delve a little more?
How about we implement a zero-tag using Google Tag Manager? So come on!
In this example, we will insert Google Analytics tags. It is no very complicated insertion. You should just be aware of the step by step that must be followed.
To insert this tag must follow the following steps:
Done all this, you must click send and then to publish. So your changes in Google Tag Manager will be made on your site.
Like the post? Do you have any doubt? Tell us in the comments or contact us!
Until the next post. : D