Google Keyword Planner is limiting data for some advertisers: how to get around the situation

Generation of Leads: 10 types of excellent baits to produce now
5 examples of A / B tests you can apply this week

A good research of keywords can be the difference between your site appears on the first page of Google or on the following page. In this process, the Keyword Planner Tool, Google is one of the most used tools to find effective keywords that are consistent with the purpose of your business.

But recently, it was announced that the Keyword Planner Tool would show limited data for advertisers with lower monthly spending on advertising. Now, the data is limited to search volume changes rather than a specific number. Users considered as “low-spenders” summer values as variations, such as “1-100”, “100 – 1k” etc. For those who advertise on a large scale, there will be changes.

The announcement received criticism from those who work with SEO . Many question show less information could be beneficial to anyone, especially small businesses, who need accurate data before committing to a larger budget.

The company responded by saying that the update was made “to give advertisers the data they need to optimize their accounts, while preventing robots and other services make abuse of the Keyword Planner.” The statement says that although the search volume being shown approximately, still provides an accurate and useful how many impressions and clicks each keyword can receive.


As indicated by Search Engine Journal , an alternative that has been used by those who work with SEO is a forecasting tool (forecasting) that Keyword Planner has. It helps to determine a budget and selecting keywords.

To do this, follow these steps:

1. Sign in Keyword Planner.

google keyword-planner-1-tutorial

2. Select the option to look for new keywords using a phrase, website or category.

3. Type in the word you want to search and click “get ideas”.

google keyword-planner-2-tutorial


4. See the keywords suggested by the tool by clicking “add to the plan” in those where you want to focus.

google keyword-planner-3-tutorial

5. Enter the forecasting mode by clicking “Analysis Plan” on the right side of the screen.

google keyword-planner-4-tutorial

6. Once the forecasting screen, you can get more data on the keywords in the following ways:

  • Enter betting and budgets for an estimate of keywords added to your plan;
  • Get forecasts based on local, device or expected conversion rate;
  • If you are not satisfied with the predictions, go back to the drawing board. Click back to look at the top right and look for new keywords to add to your plan;
  • When you are satisfied, download or save the plan forecast in your account.

Another alternative is to use tools that offer keyword research. An example is the SEMRush, analysis platform keyword sites, blogs, portals and ecommerce that, among other functions, allows measuring your Google presence and find out which words generate traffic to your site, and see the cost per click each term. The problem here is that most of these tools are paid.

Google did not elaborate on what it considers to be a low monthly budget advertiser. Apparently, most advertisers will continue to see the data in Keyword Planner as usual. However, if you do not advertise on a large scale, it does not think of alternatives to lose information and invest in the correct keywords.