Google Keyword Planner: How to Choose the Best Keywords?

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The Google Keyword Planner is a critical tool for anyone who want to position their content, enhance your SEO techniques or paid ads on your page.

If you have a blog, develop an online visibility strategy is one of the first activities you should do as an entrepreneur and for that, you can make use of SEO techniques, SEM or social networks.

For any of the techniques that you want to implement, you must use a tool that allows you to know what are the keywords or keywords that will make your persona find its content, such as Google Keyword Planner.

We know that one of the biggest challenges that entrepreneurs and bloggers have is to choose the keywords most associated to your product and attract qualified traffic to your page.

For this reason, in this post we will teach you everything you need to know to choose the best keywords with the Google Keyword Planner tool and thus make your blog or website to succeed and position in the digital community.

What is the Google Keyword Planner?

The Google Keyword Planner , also known as Keyword Planner is a free tool offered by Google included in Adwords accounts, whose main objective is to help find the most appropriate keywords for campaigns, content, SEO and many other stuff.

This tool is ideal for those people who have a blog and want to know the impact of your content on your site access and, based on these metrics and analysis, develop strategies to optimize the content and get more visibility.

Similarly, with the Planner Keywords, new entrepreneurs can find out if the content they offer may be of interest to a large or small audience, make important investment decisions on the Internet, find strategies to monetize their content and even save work and money.

For example, if you are interested in creating a blog about tourism and travel, this tool can help you find what those keywords ideal for choosing the domain, add content and have more viewing and impact.

Why is it important to use the Google Keyword Planner?

Use the Google Keyword Planner tool is important because:

  • It offers keyword ideas you can use in your content;
  • It allows to know the number of searches for a keyword;
  • Lets get themes and sub-themes of your blog;
  • It allows you to search by geographic location;
  • Lets focus their efforts on the quality of the words, not the quantity.

As an entrepreneur, it is important that you use this kind of tool because it will allow you to develop better content strategies and thus attract qualified traffic to your page.

Using the Google Keyword Planner platform?

To start using the Google Keyword Planner platform, you need to create an account on Adwords, this first step is completely free. Later, you will have to pay for the Google Ad campaigns that you want to make (only if you want to invest).

To open an account in the Adwords you must follow the following steps:

1. Visit the Google Adwords site and click “Start now”

If you already have a Gmail account logged on the computer, it may be that the “Start Now” button does not appear. But if you want to manage Adwords from a different account, just click where it says “Exit and log in with another user.”

Google Keyword Planner - screen image of the Google Keyword Planner2. Enter the account data you will associate with Adwords

If you have a Gmail, Hotmail or Yahoo associated with Google, you can assign it to an AdWords account without any problem and then enter the active account information you want to use.

If you do not already have an account, we recommend that you go to the Gmail page and start from scratch to create it. But do not worry: it will not take more than five minutes!

We recommend that you do a Gmail account because, as Adwords is a service provided by Google, there are hardly any limitations when configuring a function.

Google Keyword Planner - screen image of 'welcome' Google Keyword Planner3. Set the country, time zone and currency

This is an important step because if you create campaigns in Adwords they will be set by the time zone you put here. Also, the currency you entered in this setting will be the currency in which you pay for your campaigns.

4. Check your Adwords account

The checking account is a very simple step, you just need to enter your email and click the link that you received, so that they are notified that you have access to the account and that it is active.

In this way, you have already created your first account on Google Adwords!

Now that you already have access to the service, it’s time to start working. How about we start to learn a little about how to use the Google Keyword Planner?

Google Keywords Planner functions

To start using Keyword Planner, you must go to the main menu and click on “Tools ⇒ Keyword Planner.”

Google Keyword Planner - image indicating the keywoord planner button

After entering this section, you will find three options to find keywords:

  1. Search for new keywords using a phrase, website or category;
  2. Get data and trends search volume;
  3. Combine lists of keywords for new keywords.

The first option is probably the one you will use, because it is what allows you to search which are those keywords recommended to concentrate your efforts. Let’s see how each works:

1. Search new terms with Planner Keywords

This is the best option to optimize your SEO strategy or conduct campaigns in Adwords since it allows you to identify the keywords that will allow you to reach a larger viewing on the web, that is, those words that are more efficient and ideal to get qualified traffic to your website or blog.

In short, this option lets you know what the words or terms that people are searching on Google and this can be obtained from three options. We’ll see about what they are about:

Google Keyword Planner - early screen image Google Keyword Planner

– From a sentence

You insert phrases that you think your persona use when doing a search.

– From a website

With this option, you can enter a specific site. It is an ideal role for entrepreneurs who are about to buy your domain or also to see what are the keywords that direct competitor use most.

You can keep track of your competitors and attract qualified traffic to your site!

– From a category

With this option, you can look up words from a category. This way, you select your niche market, from a wide variety of options and see which keywords are being commercialized in this segment.

These three ways to filter keywords are not exclusive, meaning you can combine them, use them simultaneously or also use a unique form of research.

2. Get data and trends in the volume of research

The second option provided by Keyword Planner is to obtain data and trends in the volume of research. This feature is not responsible for searching for specific keywords, but provides the corresponding data for each record that you entered in the tool.

Use this function once you have defined what are the keywords that you use in your content, campaigns, etc. She will show you the means of research, competition, bids, etc.

3. Combine lists of keywords to get new keywords

This function basically deals with the combination of lists of keywords for new keywords, making combinations of both.

With this option, you can make combinations of up to 3 lists and get data automatically, such as forecasts of the campaign or the volume of searches.

How to find the best keywords for your blog?

The search keywords SEO is the base of any blog or website. If you do not know what are the words that make users come to us, it is very difficult that we can develop a strategy to increase and optimize traffic. So let the tips:  

Keep in mind your persona and know your intentions

Searches are defined goal that the user has when performing (usually, users go to Google to solve a problem). Such searches can be divided into three types:

  • Informative: those with the purpose of seeking information. Example: making desserts
  • Transactional: aim to complete a transaction. Example: buy an e-book on desserts
  • Navigational: are conducted to find a specific site. Example Hotmail, Facebook, etc.

Understanding the tastes, fears and the needs of your potential customers is essential to find the optimal keywords for your blog and attract an effective audience for your page.

If you have an online course on exercise and lifestyle fitness, for example, you should understand what are the factors that make your audience be interested in your product.

Your persona is someone overweight, you need to lose weight? It is someone who is within the weight, but need to tone the muscles of the body? It is a mother who wants to return to the body you had before pregnancy? It is an executive who has no time to do traditional physical activities?

This type of response will help you to understand what kind of keyword you should choose to attract the right audience for your product!

If you do not know what a persona, check out this video Hotmart Tips:

Take into consideration the volume of research

The average monthly search volume is an indicator that shows the tool that can help you find the best keywords for your blog and that will attract more qualified traffic to your page.

The more research you have a word, the more competitors you have and probably the content is less specific. The good part is that many people are looking for that term in Google. The bad part is it will be harder to position itself well in rankingse get qualified visitors.

Google Keyword Planner - Graphic Image Google Keyword Planner

The keywords are divided into three groups:

  • Head Tail: they are broad words that generally produce a greater volume of research and a lot of competition. Example: desserts.
  • Middle Tail: are specific searches that are still very general: Example: Desserts in Sao Paulo.
  • Long Tail: the Long Tail keywords are very specific, with little competition and usually attract more qualified traffic. Example: Course desserts in Sao Paulo.

It is important to know that the keywords Long Tail let you position your business while attracting qualified traffic.

That is, many people can find your site based on keywords “Desserts” and “São Paulo”, because they are more general and competitive, but this does not guarantee that people who access will be interested in purchasing your products or will register to your blog, since these users are probably just looking for general information.

However, users looking for “dessert course in São Paulo” are probably more interested in visiting your site and purchase the course.

Search what are the keywords that your competitors use

It is important that, whenever possible, monitor the work of your competition and analyze what keywords they are using. For this, a good strategy is to use the tool SEMRush , in which you can enter your competitor’s website and check what keywords he is ranqueando.

Refer to Google

The Google search engine is also a great alternative to finding the most popular searches made by users. Google suggests keywords that complement what we write in the search field on the basis of popularity.

These suggestions can be found in the search bar or in the Google footer.

Google Keyword Planner - Home screen image google

Note the relevance of keyword support (or secondary)

In addition to the main keyword, it is good to look for 3 or 4 key words of support you will use in your text, or keywords related to the same topic you are addressing.

If we talk about “trips for couples,” for example, it is good to use other terms related to the text, such as “romantic getaways”, “cheap honeymoon” and “places to travel to two.” In addition to its content become more complete and less repetitive, Google penalizes overuse of a single keyword.

Google Keyword Planner - screen image issues Google Keyword Search Planner

Remember to consider the monthly search volume to support keywords and their relevance according to your niche market.


The search for keywords is one of the most important activities, as an entrepreneur or blogger, you must run. When you research the demand for keywords in your market, you not only have the opportunity to know the words or phrases that work best in your SEO strategy, as can also get information about their customers in general.

Remember that it is not just the quantity but especially quality. It is useless to attract one million visitors a day to your site if there are few people who really are interested in their content and products.

At the same time, remember to use the right keywords will allow Google relate your content with keywords in the same universe thanks to its semantic intelligence. That is, you can compete directly with sites dedicated to publish content, similar products or services.

What did you think of this post? If you are already building your blog, consider this tool and tips for finding the most appropriate keywords. And if you want to know more about this issue, discover how to make money with a blog !

See you later!