Google is already punishing mobile sites with annoying pop-ups: learn how to act from now

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Mobilegeddon: Is your website ready?

You use pop-ups on the site your company? So this note: Google officially put in place in January this year some changes that may impact in the organic results of your site.

Basically, pages that have very intrusive pop-ups suffer a drop in ranking search via mobile.

The purpose of the update is to deliver a better experience to answer the questions of the user. Ie the one link you find on Google when you search for something by phone and that is covered by a huge pop-up will lose some points within the Google algorithm.

In the official statement , also made in 2016, the face of Google explains that this is just a new factor that will be joined to other hundreds of points that make up the complex Google ranking system.

Therefore, a page can still appear in results if you have a large and relevant content, even with the pop-up, but you will lose some points by just disrupt the user experience.

When we talk about SEO , each of the hundreds of factors need to be treated very carefully, because it is precisely the sum of them that will make your content is well Users ranked or not.

Google justification stretch for the update:

Although most pages now present text and readable content without the need to zoom, recently saw several instances in which these pages display interstitial intrusive to users. Even if the content to be displayed on the page and is available to be indexed by Google, it can be visually hidden by interstitial. This situation can be frustrating for users, since they can not easily access the content expected to play in the search result.

The pages displaying interstitial intrusive offer a poor user experience more than other pages where the content is available immediately. This is problematic on mobile devices, since the screens are generally smaller. To improve the search experience on mobile devices, after the 10th of January 2017, pages where the content is not easily accessible to a user in the transition from the search results for mobile devices will not be with such a high rating.

To the user experience this update is great. For businesses, you do not need panic. Below, we explain how to adapt to this update and continue to generate results. Check out!

What techniques will be affected

Some examples of techniques that leave the least accessible to the user content, according to Google:

  • Show a pop-up that covers the main content, either immediately after the user accesses the page from the search results or as he looks page.
  • View a standalone interstitial that the user needs to dispense before accessing the main content.
  • Use a layout in which the portion of the page above the fold is similar to a stand-alone interstitial, but the original content is in-line below the fold.

What techniques will not be affected

In contrast, here are some examples of techniques that, used responsibly, are not affected by the new indicator:

  • Interstitials that appear to be a response to a legal obligation, for use of cookies or age verification.
  • Dialog boxes on websites where the content is not publicly indexable. For example, this includes private content such as e-mail, or non-indexable content that is behind a paywall.
  • Banners that use a reasonable amount of screen space and are easily expendable. For example, application installation banners provided by Safari and Chrome by using a reasonable amount of screen space.

summing up

To put it very simply: If you do not want your company to be impaired, just do not use pop-ups or ads that cover the entire page when a user accesses your page in a mobile device via organic search.

Now, there is one exception: If the pop-up or interstitial appear only one page to another within your own website or other source of traffic than Google, this problem does not exist. John Mueller, Google confirmed the information on Twitter:

To recap, the new rule applies only to:

  • Mobile devices;
  • Pages accessed via organic search;
  • Banners and pop-ups that cover the entire screen, with some exceptions mentioned above.

In Digital results, we use some pop-ups. We seek to do this responsibly, showing pop-ups with contextual offers to posts and trying not to disrupt the user experience within the site.

We do not use pop-ups for those who access the blog via mobile devices, but keep the active pop-ups to those who access via desktop.

Want to know more about pop-ups and how to use them without being annoying?

  • Read the post 7 Ways to Generate Leads with pop-ups without disrupting the user experience .

Want to know more about SEO and how to turn your company’s website into a traffic-generating machine?

  • Read the eBook The Complete Guide of SEO.