Google ‘s product line targeted ads underwent changes. In a statement signed by the VP of Ads & Commerce, Sridhar Ramaswamy, the company released the new brands and names of platforms used both by those who want to buy as by those who want to sell media.
The Google AdWords , for example, now called Google Ads – four letters unless if you’re counting.
Besides the name, the company ‘s main product won a cool novelty for small businesses: the Smart campaigns .
This is the default mode for those who need to optimize the most of your resources: Google will use machine learning to complement actions treated as priority by the user, such as receiving phone calls.
The idea is that Google Smart Ads campaigns to save time, a feature that is often scarce in the lives of those who undertake.
The new classifications also involve old tools clumps. Google Analytics 360 and DoubleClick Digital Marketing joined forces in Google Marketing Platform . According to the company, it was a request for professionals in the world around the junction of ads and analysis tools in one place.
There, the user will find the Display & Video 360, uniting the functions DoubleClick Bid Manager, Campaign Manager, and Studio Audience Center. Google believes that this will facilitate the collaboration between creative teams, media and agencies in the execution of complete campaigns.
It was not just those who invest in ads that received new toys, the people who profit from ads also had the easy life. Google Ad Manager gathers monetization management platforms for publishers: DoubleClick for Publishers and DoubleClick Ad Exchange.
In this case, the justification is the new way to consume content, multiplatform. Google says that with the change, content producers receive better pay. There was no announcement related to AdSense or AdMob.
If you ran see the news and was frustrated because we have not changed anything, keep calm: the marks and names will only be modified in July. On the 10th, by the way, it will happen one live broadcast in which Google promises even more surprises for your ads.
You are not making ads to promote your business? Download our free eBook “Media Guide pay for Inbound Marketing” , which comes with a checklist for you to start generating Leads today!