The email marketing is an excellent channel to generate relationships and conversions. Having a qualified base is the starting point of the success of a campaign.
9 separate efficient tips to get you started your new campaign and have even more results in their shots.
When we talk about doing email marketing, we can not forget to buy a list is to have a recipient base “dirty”, ie disqualified with very small chances of an effective return on investment. Not to talk about the ethical issue. There are a number of reasons to buy lists do not work:
To learn more about shopping lists please visit our post
To make email marketing targets the your shot to thus gain in quality shots, increase the message accurately to your target audience and ensure more results you need to target. There are several ways to do this, you need to focus on your user behavior and use that information to their advantage. Here are some interesting ideas segmentation.
There are still many other types of targeting that you can meet this link
You can even can use images in time to make your email marketing, but never send just a picture as e-mail body. Most services will, by default, block this image and shooting efficiency tends to decrease greatly. You can still take other precautions such as:
We have a post that talks more about it here.
Avoid emails written with the red color or features normally associated with SPAM. There are some details that can be followed so that your email does not seem undesirable.
There are several other details that are characterized as spam, but by following these basics is a good step to good practice.
Make different types of email marketing to reach the various moments of purchase, you choose, for example:
But be careful, be moderate and do not forget the relevance of shipping, otherwise the excess shipping can turn a SPAM.
The frequency of submission is an important part of the engagement of your list. Excess emails bothers and causes many people cancel or ignore the emails. The lack of them does not generate proximity and it is strange when a message arrives. Try to have at least one shipment per month.
Please also send an email to calendar and make sure that the shots are well distributed throughout the month.
The day and send time make an incredible difference in the results. there are rare cases where the timing gives a difference of over 100% in clicks and conversions. Choose a time that your audience has an open box and can act on the message.
Also do not send if the message is not highly relevant. Also look always sanitize your list and delete the emails that have canceled subscription.
They are key to diagnosing improvement opportunities. The opening rate can indicate problems in time, subject or shipping history. The click rate may indicate problems in the quality of the content or message of segmentation.
Before you even think about doing email marketing is to keep in mind what their main campaign objectives and how it can get effectively.
Think of the content, and if your page is prepared for generating Leads or conversion.
Do not forget to also focus on the format for mobile devices in order to increase the effectiveness of their results. It’s all part of the process for the results to be even bigger and better.
And as they walk their campaigns? Leave your questions or cases in the comments.