At this time, instead of spending hours and hours researching and planning for this article, I could have taken 3 pieces of content from a single blogpost that has been “a super hit” .
Alone would rephrase of creatively , then with a fresher look, and under other formats, redistribute the “230%” and make the most . That is, there could be reused.
This means that there could be: saved time, effort, neurons, earned more money, clicks, reached more people , but … “not today”. Today I worked on this article know, it will be very useful, because it has everything you need to know to reuse and make the most of every piece of content you do.
Surely, this article about reuse content, will be reutilizado.-
If you read some related topic articles, you may have noticed that many list a number of reasons (I will too) to use this tactic in the strategy of content marketing, ranging from: the benefits for SEO, to the power of reuse to strengthen the authority and influence in a community. Certainly, all these reasons make much sense, but as a writer I should think all the time creatively, and generate content (like all of you, I imagine) , for my reuse content means, beyond the benefits business : save time , go jogging, read a chapter of a book, send more emails, think more about the development of a product , to love life more, spend less neurons, feel less frustration and burn out , or etc, etc, etc, etc, etc.
When creativity, time and everything disappears, recycling is the most, because you avoid being well on the computer:
(I’ve used this gif: How to create a schedule of content and be a / a happier blogger . Again I use because I feel completely identified . So I’m always, before you start writing )
Without more laps, let’s start!
Now, once you understood the great benefit that can mean reusing content for mental and emotional health of each of us, I share this list of reasons I have selected and summarized, based on what experts have said about it :
Throughout the article, I will develop the best options and ideas so you can recycle content, and you can understand and see each of these reasons, in “action”.
Although leeejos reuse content is much simpler, faster and cheaper than an article from scratch, does not mean that all this needs some planning.
To develop these steps, I used: our own experience as a source of inspiration and also a infográfico great, that Luis Foong has shared one of your articles:
From the base we need, we must have something to reuse. Therefore, every time we make content, we create thinking also in the future. What we mean by this ?: avoid creating content that is tied to a date , a story, a pitch, etc. That does not serve as “evergreen content”. We must do something that is a solution and a contribution to our community today, next month, and if possible, even within a year :).
Another highlight is many experts say that the content we choose to reuse should always be excellent, high quality, and also has resulted in a “super hit”, so to have the certainty that what we do already locked another “hit” . The truth is that all the pieces should meet these standards: do remarkable things and exceed the expectations of the audience, is the only thing that can demonstrate the professionalism and expertise that “claim to have”, and strengthen the authority and influence of the brand, product or name, from the community to which we belong.
Now, I clarified the above, there is a point I want to make my contribution: do not always provide all the pieces we produce, are a hit, right? . So from my logic and experience, I believe that we must also reuse that content that has had a “mediocre” performance . At the end of the day , the goal to recycle or reuse, is not to waste any “scrap” or material that anyone else would rule. Today we have a whole artillery of analytical tools that allows us to analyze each article we can modify the keyword on the other we have found that works best, we can optimize it for SEO given the keys to the new algorithm Google, among other things. That is: reutilicemos everything always considering that the final product should be remarkable.
Then make sure we have something to work, we must be clear in order to fulfill the material recycle. For this, we must also take into account the objectives of our brand or product at present, since the sum of both aspects, will allow us to decide most successful way, what format or approach will be given to “new content” for fulfill the purpose effectively.
Take note and analyze their purpose:
Shaping the “new content”. Here creativity and a good strategy to create a mix of formats to take advantage of the “original” content is the key.
After completing each of the steps, I develop in detail this point, with nearly a dozen ideas so they can transform their content . Already we expand this!
Promotion and / or (re) distribution.
I’ll take a concept of Derek Halpern of Social Triggers , which I personally “enlightened” because it contains super simple, the key to success of this process:
In the first instance, he argues that the mistake we all make is to think that we generate much, much, much content to reach more people . That not only leads to a life without life, we must work 28 × 7 (I know that the day has 24 hours) if we make content quality and quantity, but to focus only on producing, will not attract as much readers, subscribers, customers, or whatever we need to feel that our business works and is profitable.
Using his own words , he says:
“Let’s say you have 100 readers. What are the chances that one of those people love both your content and to tell all your friends about it? ¿1%, 2%? If it arrives? (…) Go to 101 100 readers, not as an audience is created. “
In other words, it makes no sense to continue to create much content for them to read the same 100 people forever, because there are thousands and thousands who have not yet seen anything of what you’ve already done.
A smart campaign promotion and distribution, is the key to positioning our brand, to strengthen the influence and consequently to build a strong authority among the leaders in the sector . The infographic I named earlier, and had shared Lois Foong summarizes this aspect, also very simple way:
Do this again and again.
So get to work!
A rule must for these cases is to be honest and open with your readers. Says another saying: “He who warns not betray” . Your audience will appreciate that you tell the truth about it , because a single reader who feel “ripped off” if you read something like what we had seen before, to destroy your reputation is needed. Therefore, he explains, clarifies and do what is necessary for that not to happen.
1- You can modify the approach article by one different from what it was originally created. For example, changing audience: from begginers to professionals, specialists, to the general public. Surely, you can add or remove terms, delve into certain explanations, or make them more simple.
In Postcron, we had originally made an article called “7 Habits for a happier entrepreneur” and then we realized we really could recycle and extend the subject to reach a wider audience. We did and it worked really well. If you want to take the opportunity to read something that motivates you a little, do not stop reading it -> here!
3- Series: Maybe did an article that ran several interrelated issues, but none developed in depth. Take an item, and creates a smaller than the original article, but that detail a particular point, and so with each one.-
4- Upgrade an article with new information: we did one, which had developed measures images of all social networks. Surely, soon, we will have to do it again. ¬¬
5- Join a “hot topic” current, with a previous article provided, can bring something relevant. Update it and put it in the race again.
6- Create “more and super” XXX comprehensive guide thing: This guide can also be a tutorial or can be a How To.
7- Turn your visual items: this does not mean make an infographic, but keeping the blog format, make it more visual. For example, you can use image galleries, in which text is also included. Mashable does very well in -> this article
8- Quotes: as simple and fast. Take the most important ideas and highlighting the concept or central message of the article, looking for a good image or background color, put your name or brand, and pulls the catchphrase for all then share.
Newsletters 9- or email series takes an article, make a summary of the most important points, refréscalo and send it to your readership base. Another idea might be to send daily tips. If you have made a super practical, interesting and full of good tips article, send a tip at a time, accompanied with images or videos, as long as they provide more meaningful and relevant to what you say. That would be a super full newsletter.
10- This particular idea is the reverse of the above: incorporate a Facebook post to your blog or website. Embeeded Posts (Insert Publishing) , is a feature of Facebook that can be used to carry posts from Facebook, to your blog or webpage.
To this we had already developed in the article : What Every community manager should know: How have more likes on Facebook Part II.
11- Do a “report” under PDF format so it can be downloaded “free” (or not) by your audience. Share the link on all social networks.
For these cases, because your audience will use excellent material, you can use this -> WordPress plugin , which asks your audience a taste like a tweet or +1, in exchange for your PDF.
12- Infographics: in our article on trends and social networking statistics for 2014 , we had already pointed out that Shutterstock recorded a growth of 332% in infographics related searches. This resource is fantastic, and the people of Slideshare with Column Five , explain the “why” through an infographic , obviously
13- Since we name, make presentations at Slideshare is one of the smartest decisions. Not only it has a community of 60 million people to you can achieve, but lets you control and know the following details:
14- E-books: make a compilation of articles from your blog that are related to each other, and do not be afraid to jump into the world of ebooks. You can do a tutorial or super comprehensive guide, or else simply offers the best selection of all your work.
15- Podcast: What is it ? To make it simple, many bloggers or specialists record their books or blog posts in audio format. That’s a podcast. Then they can get on Itunes or different platforms, for the audience to download them .
Ideal for super busy people who do not want to miss any good piece of information, but you can not stop reading.
16- Webinars : live via Google Plus Hangouts or Skype, can live sessions to explain a theme developed in a post or demonstrate a product. Record, upload to social networks, and share for the rest of your audience who has not attended, so enjoy.
17- Videos on Youtube: if you have an account on Google Plus, you can easily create a YouTube channel. If you have a good smartphone and a good background, you can summarize an article, and fleshing out the words with your presence.
This is a clear example that you can do something simple but effective:
Always create great content , not only will serve you for reuse in the future, but it will help you build your authority, your influence, not only among readers, but also Google , since each piece of content quality is an asset for SEO. Not forget that the key to this whole process is in the distribution and promotion of your content. It does not serve to create materials to be appreciated by only 100 readers . Move your influences, knock on doors, and take your work related to your niche, to reach more readers spaces. Obviously social networks are essential. Do not forget to share on Facebook, Twitter, Linkedin, Google Plus, and forums. Be creative, remember that one swallow does not make a summer, and repeat this as many times as you can.