Email Marketing Tip # 12: Use Social Evidence

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According to the survey ZMOT (Zero Moment of Truth) the Think with Google :

  • 54% of consumers bought using the compare products online;
  • 62% of shoppers say that research offers on the Internet by at least half of their shopping trips.

It is no coincidence that sites like Trip Advisor are continuously growing. consumers rely on what other consumers think and talk. The word of mouth marketing and social proof of a product / service are extremely important to your success.

The same principle can be applied in Email Marketing, subtly.

If you have a number you want to share, make sure that everyone knows that statistic, such as Trip Advisor do with your email, showing what your friends talk about a particular travel destination.

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