Unsurprisingly talk about how measurable are the actions of Digital Marketing . Through analysis, you can get a lot of campaign information and precise details of the results.
Even so, it also make a slightly more qualitative analysis with those who matter most to your business: your Leads and customers.
Asking for feedback is an interesting way to understand the pain of your audience and offer more customized solutions.
Moreover, it is an opportunity to let the Leads and customers closer to your business, allowing them to contribute to the growth of it to have a product / service better in the future.
This can be done through a short survey included in the Call-to-action email, or even more simply, as made by the company NPS ) after using the product / service.
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