Dude, where’s my PageRank?

What marketing metrics really measure the success of my business?
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If you already have knowledge about SEO at least five years, as must at least have heard enough of the “pranks” that Google usually do with SEO professionals.

One example occurred in 2011 when Google released the Panda update and proceeded to not accept any more poorly written content, with exaggerated repetitions keyword to better position only.

In the same year, the company decided it would no longer show any information about the keywords that bring traffic to your site (the famous “Not Provided” ).

In 2012 Google launched the Penguin update, so that all sites with low quality links, artificial, suffer consequences.

Well, truth be told, all these changes that Google has been fair and necessary. Yes, because Google’s algorithm is designed to translate what would be a good experience for the user and not to artificially sites to conform to this algorithm (which is what always happened).

Under the same premise, on April 18, 2016, Google announced the newest: from that day, he did not exhibit more publicly PageRank information from all sites.

For you who are not very impressed, we contextualize:

What is PageRank

PageRank is a way created by Larry Page, Google co-founder, to measure the authority of a page. The metric is based on the quantity and quality of links that a website receives.

All these criteria are analyzed and illustrated by a scale of 0 to 10. 0 Being a website with little relevance and authority and 10 with extreme authority and relevance. The metric is closely related to the link juice.

The scale has always been very important for SEO experts plan their strategies. After all, PageRank was the ideal metric to identify the strongest pages of a site. Including many tools (some even paid) provide what this metric to its members.

Yet it is not the end of the world. There are some alternatives you can use to not feel the strong effects of this change.

Alternative 1 – Moz

The Moz , one of the greatest tools focused on the world of SEO, has a metric / own scale illustrating a kind of very similar authority with the proposal of PageRank: we are talking about the Page Authority.

The Page Authority is a logarithmic scale (the higher the number, the more difficult it is to grow it) from 0 to 100. Although this metric to consider not only the quality and quantity of links that the page in question has, others factors it evaluates are well-connected with the authority and relevance of the page, so that you have this number illustrative like PageRank.

In 2015, the famous annual article MOZ ( Search Engine Ranking Factors 2015 – Moz ), the Page Authority was one of the factors that best represented good performance in the search engines, proving to be of high value, as well as PageRank.

The Moz is a paid tool.

Alternative 2 – Link Analysis Tools

As I said, the PageRank is based on the number of links and their quality. One way, even a little obvious, to further understanding of the authority and relevance of the page, it is to manually analyze the quantity and quality of links to these pages through link analysis tools.

Many tools focused on link building have their own metrics that assess these criteria. The Majestic SEO , for example, has the metrics Trust Flow and Citation Flow to translate the authority of links a page receives. Or tool Ahrefs that has a feature to identify the strongest pages of a site.

Besides those mentioned here, there are many others that can help you better interpret a page of links. If you are already salaried any such tool, investigate its features and probably find metrics that will be of great help in time to understand the strength of a page.

Oh, and speaking of SEO tools, you can also go a little deeper on this subject in our post about SEO tools .

The PageRank still exists

Importantly, this new news that Google has given this is not the PageRank of extinction, but only the non disclosure. PageRank will still exist, but now only Google has access to the information.

So if you search today even a PageRank calculator or any other tool that displays the scale, the tool returns will probably be zero, but simply means that PageRank is actually zero.

Conclusion

The actions you made to impact on PageRank and increase it continue working.

After all, what you really want to impact is not the PageRank, but Google rankeamento, and this, thanks to the good Lord, it still remains more than public for everyone. If you wish, you can check here more news on this subject.