If you usually do online campaigns in several ad formats with Facebook Ads and generate traffic to your site, then you need to measure the impact of your investment, number of visitors, user time on page, conversions and other indicators that are out of the environment Facebook.
For this, you need a web analytics software. The best known is the Google Analytics you can get lots of information on performance data of visitors to your site at no additional cost to your company.
1 – Having visibility monitoring
You have all analysis and visitor tracking by Google Analytics coming via Facebook Ads and can understand if it is generating traffic to your business.
2 – Increase return on investment (ROI)
You will identify which performance was better used in the targeting of ads and adjust the amount you spend to make your budget get more return.
See now how to track and monitor results obtained by campaigns with Facebook Ads, in 3 easy steps:
Use this link Google Analytics URL Builder and use as reference the tracking parameters to create a custom URL for Google Analytics, as shown below:
|Page URL (required):
||Place the address (URL) of your site to which you will create an ad.|
|Campaign Source (required):
||facebook (always lowercase)|
|Campaign Medium (required):
||If your campaign is cpc, cpm or OWHC|
|Campaign Name (required):
||Put the name of your campaign Facebook Ads.|
||Place a description of a term used to your target audience.|
||Place the ad content.|
Important: Google Analytics is case-sensitive letters, so ” utm_source = facebook ” is different from ” utm_source = Facebook .”
After filling out the fields, click the blue button to create the URL.
How to implement click campaigns to the site
Select the text of the URL, copy the link and paste when creating the campaign as the image below:
How to implement campaigns to boost publication – Promoted Post
You can add trackeamento the URL in the driven post, below the option “Choose Publication Page” , click ” Show advanced options ” and fill in the URL markings as shown below, with just the end of the tracking URL without point mark .
In this example for promoted post, you can measure both organic clicks as the paid ads through the tracking code inserted in the advanced settings.
Copy the URL and paste created in your browser. See if you are linking to the landing page you wanted.
Then go to Google Analytics, if you are not on your first site set up here in the help center .
If you already have the monitoring of your site in Google Analytics, in the ” Reports ” go to ” Acquisition> Campaigns> All campaigns .” You should see the name of your campaign.
Note: make sure you have selected the “today” date field as the chosen period.
After creating a custom URL, you can use Google Analytics in the same way that you use to measure the performance of your site.
Now you can measure the results as conversions, sales, form fillers, leads and other indicators in addition to the amount of clicks coming from his campaign Facebook Ads.
To learn more tips on how to measure data in Google Analytics knows the eBook “Web Analytics in practice” and to measure data on Facebook make Free Download eBook ‘Facebook Analytics’ .