After working with several different writers and a wide range of subjects, I realized that despite consistently write for websites and blogs, most still have many questions about:
Seeking to clarify some key points and most frequent questions I decided to write about it.
I hope it is useful to you that you want to write on the Internet. And if I stopped talking about some point, please leave your question or comment, I’ll updating the text, on demand.
Well, to know that you need to define the purpose and audience of your text.
Some people read the beauty of textual construction. Other people want to be informed. Others seek entertainment.
We recommend that you draw very well persona target on your website or blog first of all. It’s a very strategic and detailed work that will serve to guide all its contents and ensure they are targeted to the right audience.
If you want to know more thoroughly how to build your persona, very worth reading the post on how to craft personas .
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Although the Internet is frequented by a multitude of people with different interests, there are some behavioral patterns that are common to most of the audience:
The online public search information quickly and easily. Usually he read an online text after being impacted by a posting on a social network that caused her curiosity, or to search the Google information about any question.
In both cases, the reader has not yet sure if, after clicking on the chosen link, it will find exactly what he wants to know, and it is his duty to prove, at first glance, the click it worth it. And do it fast, before he escapes! But how?
Indicate the beginning of topics and paragraphs about what you will speak in that stretch. Your reader will not have time or patience to be looking for information, remember this, and enter the information right where you can hit the eye and think, that’s what I want to read!
Do not run the risk of leaving your page visitors think you made a geralzão text. Show him your differential!
Tell him something strange, something he did not know, something that makes him want to read more and more.
To do this, avoid generalized information, or common sense, those things that everyone already knows: “Today, with the advent of the Internet”; “Currently the technology is increasingly present”; “In today’s globalized world”; etc.
This type of information will transmit a sense of superficiality for their most attentive readers and, for the less attentive, do not add anything new and exciting – on the contrary, will probably pollute the text, tiring the reader before he can actually find what interests you and is relevant.
Conclusion: do not hide your valuable information in the middle of sentences to fill sausage.
Have you noticed that our reading on the Internet occurs differently from that of a book? It is as if we are referring to something all the time: first see the titles and subtitles within the page, all sessions, images, to decide if we really want to see the text, or even what part of the text we read.
Knowing this, the information within the page should be well organized to tell the reader about what each section of the text will speak. This is much simpler than you think.
Try to put yourself in your user: let’s assume you are looking for “how to interpret food labels for those who are diabetic.”
You search it on Google and find a series of pages that talk about “diabetes”, others talk about “interpreting labels” and need to go into each one to find out if any of them has the combined information.
Now imagine yourself entering a page with plain text, with no threads, no highlights, no subtitles, no pictures, only text and more text.
You will have to give it a read over throughout the text if you want to really know if it has the information you are seeking. Probably after less than a minute you’ve given up looking, abandoned the site, and went to the next result displayed on the Google search.
This time, you come across an entire page divided into topics you realize that the first topics talk about what diabetes is, how to diagnose what types etc.
But you have no interest in reading about diabetes, because what you want is more specific and refers to “how to interpret food labels for those who are diabetic.”
What do you do? You jump to read all these topics that do not interest you and begins to seek topics with titles related to the word “label” or perhaps “food for diabetics” or “products for diabetics”, terms that indicate that snippet of text exists a chance for you to find the information you need.
Help your readers to find the answer you are looking for and, also important, do not be sad if he does not read its entire text. The truth is that perhaps it does not need to read everything, and your goal is that he read what he needs, like a lot, and he does not read a whole text from end to end.
Have you ever stopped to think that the images are not just to adorn the page? They also play important roles in helping the visitor to:
For these and other reasons, be sure to plan well the use of images within your page. If you want more information about, you can read our content on the role of images in web pages.
See also ⇒ SEO Off-Page – Links Strategy to other Sites
There are different metrics that can help answer that question. The most popular is the time spent on page content in question. After all, the more the reader like the content, the more time it will devote to reading.
Other forms are: track the number of shares on social networks; monitor the content of ratings, if your page has a system of assessments;
If you are online editor, you certainly want your content to be found and listed by Google.
What marketers in terms means making a SEO work .
First, let’s review Google’s mission as an organization, which is ” to organize the world’s information and make it universally accessible and useful.”
She is very committed to making this happen and, indeed, has been improving with each update to its algorithm.
But after all, what this mission means? Means that produce valuable content and to enable the Google organize it, find it and make it accessible and useful to the world is important if we want to get better results in your search engine.
Calm, it seems simple but has a lot of information in this mission that remains overlooked by many websites and blogs today.
Do not make the same mistake! Let’s unravel this mission and list the findings of most practical way:
Analyze how many people are coming from direct organic Google for your page, that is, having your content as landing page.
You can draw a parallel with other content to see if this page in particular is performing better or worse than average.
Use Google Webmaster Tools to find out how your page impressions are having in Google results, and how many people are clicking on the result. If your click through rate is low, you may have to redo the meta data, inserting titles and descriptions more attractive to appear on Google and encourage the click.
If you want to read more about performance indicators, visit our page on KPIs .
See also ⇒ 14 SEO Tips for text output for your Blog