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Quick SEO tips for a better ranking

Your website has been online for some time and yet you are not satisfied with the ranking. You wonder what you can do to get from page 2 of the search results to the first page? Or move up from the end of the first pages? That’s not as hard as you sometimes assume. You just have to pay attention to some little tips and implement them as well as possible. Then the ranking of your website  will improve almost by itself. So in this article, we’ll introduce you to 5 simple SEO tips that will give your website a boost.

Tip 1: Internal Links

A good internal link structure is one of the things that is often neglected. Good internal linking is extremely important because the search engines can crawl a website with a good internal link structure much better. In addition, good internal linking proves to be a true ranking booster. However, the way internal links are set is very important. Using a well-meant breadcrumb navigation does not even have the same effect.

How to set internal links correctly:

  • Link your subpages with as many other subpages as possible
  • Link the subpages in the running text. These links have more power than links from the navigation or footer.
  • Link the subpages always with the link text to which the page should also be found. This gives Google a clear signal. Do not neglect the link title, because this is important for Google.

An excellent example of setting internal links and what effect they have is Wikipedia. Just have a look at the articles and pay particular attention to the links to other articles on Wikipedia.

Tip 2: Revise Content

I know. This tip sounds rather banal, but it really matters. Imagine that you are the seeker and come to your website. What would you expect from your website? Can the site meet your expectations? Can a problem be solved?

Here are some tips and suggestions for revising the content:

  • View your content from different angles. Are problem solutions available? Is there something for every potential application?
  • Google your topics and pay close attention to issues. Can your website answer these questions?
  • It is important not to have a “text desert” as a website, but to enhance its articles with photos, illustrations, graphics and videos. Have you already implemented this in every post?

Tip # 3: Increase CTR in Search Results

Highly ranked results will always get better click through rates; that is completely logical. If your website is not quite as high in the ranking, but has an above-average rate of clicks, then that’s a clear signal for Google: the clicked content must be relevant to the entered search term. This in turn results in a better ranking.

The following options are available to increase the CTR:

  • Please reformulate the title and the description. These must make you want more and practically “force” the searcher to visit your website. You can describe a problem and offer the solution. But keep in mind that the expectations on the website should actually be met.
  • Use special characters in title or description. This lifts your entry away from the others and ensures increased attention. See example 1.
  • You can also use Google’s Rich Snippets use to highlight your search result a bit more than the others. The easiest to use and applicable to almost any website are the “reviews”. See example 2.

The examples:

The Otto Versand uses special characters in the description to stand out from others. You can do that too! An overview of the necessary HTML special characters can be found here: Entity Code

Tip # 4: Increase Interaction

Not only the click rates for the ranking count, but also the two factors bounce rate and visit time. As Google pays more attention to these two factors, they should be optimized. Both factors can be increased by increased interaction. Interaction means nothing other than that a visitor deals with the website.

T-Online:

Already in the second paragraph of an article there is a “more about” box, which leads directly to read more about the topic and accordingly to linger longer on the page. Good is also the box “News” on the right side of the article.

Mirror online:

On the left side of the article are important areas to interact, the “theme” box provides all other links to the subject (here: Pegida) together and immediately below there is a video.

Specifically: what elements really help

There are some things that extend the visit time and decrease the bounce rate. However, it is extremely important that these things are in the immediate vicinity of the article. It is most likely that they work best in the article. These simple tricks help a lot:

  • A “more on the subject” box
  • A video
  • A picture gallery
  • A survey
  • Further articles linked

Tip 5: Charging Speed ​​- All you need is speed

There are so many reasons to optimize the loading speed of a website. The most important reason is the visitor to your website and then comes Google.

  • The speed of a website is the official ranking factor on Google. Objectively, it is also a ranking factor among your visitors. Because the shorter they have to wait for the information, the more the chance increases that they look at other subpages of your website and thus spend more time on the site. That also falls on Google and flows into the ranking.
  • Incidentally, the charging speed also flows into the calculation of the quality factor in Google Adwords ads.
  • Many large websites like Amazon, Walmart or Firefox are testing the impact of loading speeds on their business. These tests have always proven that improving performance has a direct impact on sales.