Anchor text: what are + 5 tips on how to use it in favor of SEO

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Maybe you’ve never heard about anchor text, but certainly already clicked a while surfing the Internet ocean.

This element is very important for your strategy Digital Marketing , especially for SEO .

Read the post to know what is anchor text and how to use it in your company.

What is anchor text

The anchor text consists of the letters usually blue and underlined that appear when you insert a link on a word or phrase.

The phrase “measure your ROI is important,” for example, the anchor text is ROI.

In this example, the highlighted word in blue leads to a post on the same subject. And this is very important for SEO, as discussed below.

Usually the text is the same blue, but each site can customize to the color you want. We speak of that color because she is the most common and also we use here in the Digital blog results.

Already in HTML, the same ROI above example would look like <a href=””> ROI </a>.

Why the anchor texts are important for SEO

An optimized anchor text for search engines should be concise and be related to the page that is being displayed. Thus, you can not link a page about Digital Marketing in a text that talks about the behavior of white whales, for example.

Text and link need to be completed well and serve the interest of the user who wants to know more about that subject.

Types of anchor text

It sounds simple, but you know that gives to separate the anchor texts in various categories? See what:

exact match

The anchor text is considered exact match when it is included in a term that repeats the page keyword for which you are linked.

Disclose a link to a post that has the keyword term speed of the site, linking it over the anchor text ” site speed ” may be an example.

partial match

A partial match is a more natural version of the previous. In it, the anchor text includes the keyword, but also other terms of the text.

For example: ” a good Landing Page is made up of several elements , such as title, form and conversion button.”


It is to use the company name, brand, website, blog, etc. as the anchor text.

It is widely used to make references, but not very informative for Google on the subject of the link to be accessed. An example: “know more about it on the site Digital results .”

Brand and keyword

A more relevant way to use the brand name is by joining it to a keyword. This helps to rank the site for the term used.

Thus, the example of the previous section would be more informative if we wrote: “Know everything about Digital Marketing in the Digital results site “.


The anchor text format URL , the website address is written out, and just pasted. If you choose to use it, do not forget to optimize the URL.

An example: “Know all about Landing Pages on our epic page on the subject: “.


Text generic anchor is one in which it uses terms such as click here, learn, discover etc. to insert the link.

It is so called because it can be used to insert any kind of link. Use generic anchor text is not a recommended practice because it does not give semantic value to the content.


Images can also serve as a support to include links, you know?

In such cases, the text identified by Google is the alt text tag. Therefore, it is important to optimize it for the search.

Some CMSs like WordPress , allow you to easily set the alt text for each image.

alt text

5 tips on how to use the anchor text in favor of SEO

For Google, create value for the user is a goal that should permeate all parts of a site, influencing the ranking. And that includes the anchor text.

By visiting your site, Google’s robots use internal links to navigate between your pages (so it’s important to use them in the content, to prevent orphans content) and also to reach other sites.

Through this feature, the robots understand that the page explores in more depth this matter in the anchor text. This goes for external links as well.

So it is not recommended to use an anchor text with the keyword main page indicating another page (or to another site). Thus the robots will understand that the page you are getting this link has a more full content on this topic.

For example, within the content of a page in which the main keyword is “Landing Page”, avoid using the term as an anchor to another page.

Hence the need to think about who visits your page experience by placing links that help the user to get information about something of his interest and also help robots to access and interpret the entire contents of your website.

To create a friendly anchor text for the search engines, it is important to be aware of a few points. See what:

1. concise anchor texts

Browse to select a small text to include your link, placing it on words that can attract clicks and well describe the page to which you want to take the user.

In addition, many words underlined in another color can leave the text visually polluted.

2. Avoid repetition

Many anchor texts that link to the same page can lead to severe punishment from Google. So it is important to use a balanced amount without abuse.

With Google’s algorithm getting smarter every year, avoid repetitive anchor text and based on keywords, as this may penalize your page.

It is best to insert the links in places that make sense to the user, also directing them to relevant pages with good domain authority.

3. Get away from links that lead to low-quality sites

Google pays attention to the quality of the sites to which you are linking. So, check your links and delete those that lead to bad sites that can undermine the authority of your site.

4. Include relevant pages in the anchor text

Link to more shallow pages, such as home and product pages, it does not seem natural to Google.

deeper and contextualized content such as blog posts, on the other hand, they have a more friendly effect.

5. Google Penguin


After the upgrade Penguin , Google began to take a closer look at the anchor text. If many sites contain the same anchor text may seem suspicious and a sign that the links were not obtained organically.

Therefore, use different phrases and not just one keyword at a time.

The same goes for internal links: use the same anchor text linking to the same page several times, Google can also detect a trial spam .

Try to keep the naturalness in their anchor texts, for that is what matters most to Google. Use relevant anchors without linking to low quality sites or try to fool search engines.

If you want to know other good SEO practices, download our free eBook: The Complete Guide to SEO .