You can list the use of AJAX and SEO without affecting your site? Is it feasible to build a website using AJAX to have a “beautiful visual effect”? Want to discover these answers and understand a little more about how a site using AJAX? Let’s go then!
But how can we exemplify the fact that AJAX adds to the user experience? Or that fact improves the user interaction with the system? Calm down, we have to get there. : D
Basically, the use of AJAX on your website is you do not need to reload the page every time you need a new information, or just when it interact with it.
And yes, we are talking about requests made to the server. As?
Simple, it works using HTTP requests. What ends up being processed as follows:
Fantastic is not it? This makes the site responds much faster to the user. After all, it can access data on your server without having to refresh the page.
However, you can not please everyone. This is what we find out now, as the use of AJAX ultimately affects the SEO of your site.
Do you want to know the importance of SEO for your company? Click here to understand what is the importance of SEO for your Company!
Okay, now we come to our point of conflict of ideas on the use of AJAX sites. But first, we will introduce all related reasons here to understand why there is the conflict between AJAX and SEO.
Well, as we talked about earlier, the better AJAX is at the point where you do not need to reload the page to be able to get responses from the server and update the content of your page.
But guess what, it is precisely THAT that makes use of AJAX affect the SEO of your site.
Because? Well, when Google’s little robots try to look at your site, they can not understand the AJAX requests. This makes them, are therefore not analyzed.
OK! Until then we do not have many problems, right? Wrong.
If your site has points, and or even sections that are not able to be accessed, how they will be indexed? As Google will be able to make information available to its users.
Soon, you are in serious trouble.
But calm, all is not lost! Let’s see now what the solutions to the problems generated.
Until then, we understand how AJAX works and what are the reasons that make this technology to be used on the websites. Of course, we also understand why its use is not suitable for Website SEO purposes.
But then we have a technology that improves the interactivity with the user, who just can not be used because it causes problems for the site?
The answer is no! We have a solution!
How can we do this and that its use implies not generate URLs, or if pages to be analyzed and made available?
It is a solution somewhat simple .. What you need to do is just give Google the pages he wants to be able to process! ( “Oh, really?”)
Yes! I’m not kidding you, you must generate the pages, or if URLs that are dynamically generated by the use of AJAX.
That is, you have to help the little robots creating a structure of links and directories. Making so the little robots that have the access to power rankear you in organic search!
This solution also solves another problem if the user wants to access the links directly, which with the use of AJAX is not possible.
Another point that can be used to try to fix this, is the use of Google’s crawling rules for AJAX. And there’s this? Yes, oddly enough, there is.
The technique is called Hijack. It consists of you use static URLs in AJAX call, so the robots can follow a link and index the content. While still allowing the user to continue with the good experience that AJAX provides.
However, Google crawling depreciated this methodology on 14 October 2015. In the issued note, it was mentioned that anyone who has ever used should not worry.
Why Your Website “need”? Well, I do not agree that it is right to say that only applications can or should use AJAX in its construction, after all, is Facebook’s own it all started, with techniques such as infinite scroll for example. Facebook does not need to have concern about the indexing of your pages, precisely because it is an application.
However, yes you can use it on your site, just need to remember two points:
Like the post? Leave your opinion in the comments or contact us! : D