Who works with sponsored links knows that every detail is important to win the first positions and make the desired conversion. The description of the ad to the landing page, each point can make the difference in winning new conversions.
To further optimize their results, AdWords provides ad extensions, which are those lines that complement standard text ad. Extensions are uncomplicated ways to increase the chances of clicks on an ad improving the CTR of the campaign (as we have said, a good CTR greatly reduces the price you pay per click).
Extensions ads enhance visibility as they take up more space on your screen display and pass information that may be relevant to the user without you having to pay more for it. In addition, they can serve as the tie-breaker if two competing ads have the same bid and quality.
But before you leave using ad extensions, ask yourself: which ones best apply to your business model? What will be more relevant to your audience? And most importantly, what you offer meets your client and it brings more results for your company?
To find out what the ideal length you can choose several models available to Brazil.
They are extensions that do not need a setting, so there is no need for a license. When creating a Google ad when it defines the extensions will increase your performance.
When the user is browsing the internet and its research and activity are saved in “Web & App Activity,” it creates a trail that can be measured to better AdWords ad delivery for this profile.
This information related to extension show which people have visited your site or from Google search results (also known as organic search) or Search Ad Network (paid search).
Thus there is an indication in the ad such as: “You are not logged site.com today” or “Last visit: 3 days ago” as well as “You are not logged site.com four times.”
With this extension you can create direct links to the most accessed sections of your site based on search behavior on Google.
Seeking the recent research activities, this extension shows generated links below your ad text directing to a relevant page of your website. Most ads are eligible to include dynamic sitelinks, as long as your campaign type is set to “Search Network with Display Select” or “Only on the Search Network.”
Google uses all his tools in his favor and Google+ could not be left out. With social extension it is possible to show with your ads how many followers your business has on Google+. This requires:
Manual extensions are location extensions that were created within your AdWords account .
This extension connects your application to mobile phones and other mobile devices from text ads. Ads to install applications for the phone are directly associated with the Google Play Store or Apple App Store, making it much easier for the user to download.
But before creating a campaign, think about your goals. You want people to download your app? Or want to encourage them to use more? These are basic questions but fundamental to your campaign even more successful.
As you can display only an application extension for text ad, try creating multiple extensions, one for each app or app store. To get an idea of where to start to see which models are accessing your site through Google Analytics in the area where they are located information on mobile devices.
Let people call you through an ad with clickable button. As with other extensions, there is no additional cost and will only run on devices capable of performing calls.
This extension can also promote savings in investment in AdWords. In some cases the user copies the phone number on the ad instead of clicking directly to place the call.
This extension displays the address, phone number and a map marker with your ad text. On mobile, they include a link with directions to your business. Clicks on ads with location extensions have a cost-per-click default, ie no additional cost.
One of the things that guarantee a good image of your company on the web is the evidence of witnesses. With this extension you can have good comentátios third from reliable sources.
To explain in practice, we assume that the company was quoted in a matter of an important site of your industry. So you can copy the passage and use the ad referring to the source. It will appear in an additional line of text beneath your ads on the Google Search Network. It sends a good impression and makes your customers have more reason to click on your link, which can increase the click through rate (CTR) up to 10%.
Watch out when you create your campaign. Remember that comments are displayed only on the Google Search Network , or are not available on the Display Network.
Like all AdWords ad, review extensions are also subject to an approval process. It takes some care so that it is not disapproved. See what can not be done in your ad:
Another important factor is to remember that it is your responsibility to ask the third-party review of the permission to be inserted into the extension of the ad.
Make your customers find what they’re looking for with just one click. The sitelinks extension causes your ad to show links to specific pages of your site, as well as landing page already established in your ad.
It takes no more than 25 characters, and stay tuned for the number of links on each search results page. For computers and tablets is between two and six links, since Mobile browsers the number of links are only four.
Provide a description of your page. By showing additional information with your sitelinks, your ads become more relevant to potential customers. You can do this manually or Google collects information automatically.
With this extension you can display additional text in the ad on the Search Network. Here you can talk about your company highlighting products or services. “Buy in 3x without interest”, “Service 24”, “Customized products” are some examples.
In order for your ad to be eligible you must create at least two callouts per account, campaign or ad group. But do not overdo it, Google recommends that you set a maximum of four per level.
How to create sentences with a greater chance of showing by Google
In all their placement ads will be measured (among other factors) the quality index . No use and apply the extensions if your keywords are not ideal, your landing page does not conform or its contents is not relevant. Remember that every step of the process is critical to the success of your campaign.
We hope these tips can help you further in your conversions.
To the next!