If you have something that causes stir among Digital Marketing professionals, in addition to updates from Facebook, are the changes in the Google algorithm. After all, many people use the search engine to search the internet, and not comply with the requirements it can mean drop in organic traffic to your site.
In the research site, the algorithm is responsible for filtering what is most relevant to you, which is made according to more than 200 ranking factors, which define the order of the pages displayed. Otherwise, the results would be shown at random and would be more difficult to find what you want, right?
But the algorithm is not always the same since the beginning of Google. It is constantly updated with changes so large that they end up gaining even different names. In this post, know the main them and the impact they had on the work of those who invest in Digital Marketing .
This was the first major update of Google. It was she who put SEO on the map, removing the release, at least 50% of the sites listed so far.
The Florida was against low-quality sites, they used bad practices such as keyword stuffing.
Much later, the Panda update, 2011, affected almost 12% of search results, penalizing sites that had low quality content, with many ads. From this update, by the way, all of the following focused on quality content sites.
Released the following year, the Penguin, who at the time was known as webspam Update, was responsible for containing excess optimizations content. At the time, affected approximately 3.1% of search results in English. The goal was also penalize sites that practiced keyword stuffing, among other schemes black hat SEO .
Like the predecessor, he has undergone a number of enhancements and releases, until version 4.0 (2016), when officially made part of Google’s algorithm and started acting in real time.
Unlike earlier, the Hummingbird was not only a change in the algorithm, but a review full of it
From 2013, the results started to go beyond keyword , considering the semantic universe, for example the meaning of the search, which includes synonyms and the context in which the terms are inserted, as well as other complex factors such as location user and research done previously.
All in order to make them more results related to the user’s search intention.
After encouraging developers to invest in security, this update 2014 came to announce that the HTTPS became a ranking factor, a way to encourage the community to make the internet safer.
That’s because sites that have SSL certificate (and thus migrate to HTTPS) use encrypted information, preventing data from being identified in the way if intercepted.
The update focused on mobile devices was called Mobilegeddon in reference to the movie Armageddon, the impact that experts believed would cause. But in practice, the impact was not as great.
Mobilegeddon now A friendly prioritize sites for the search engines of mobile devices, regardless of whether the page was more or less adaptable to them, or was or was not.
In the same year, Google launched Rankbrain, a system that incorporates artificial intelligence algorithm to helping in the interpretation and presentation of search results.
According to Google, the system has become one of the three main factors of ranking, along with linking and content. Optimize the site for Rankbrain, however, it was more difficult: it could only be done exploring keywords that are part of the semantics .
To learn more, visit the post: Unraveling the mysteries of RankBrain: how it works and how it can influence your results
More recently, the update Fred was launched to identify sites with low quality content and many advertising banners.
Google Trends Analyst, SEO , the only reason for your site penalty is the low quality content.”
As we said before, Google is always updating its algorithm. So what you need to continue generating organic traffic to your website is to stay current with best practices.