7 tips to write a post from scratch

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You may have passed a few times because of the following situation: you need to write a post and your deadline is running. At that moment it seems that your inspiration, ideas and words are gone in the blink of an eye. A problem that seems to persist many times when you need to write. Believe me, you are not alone.

Thinking about this situation, so common for those who need to produce content, we prepared 7 tips to write a post from scratch.

But, what features does a successful post have?

First, think about the quality of the content. But not only that, focus on the depth of the subject.

In positioning searches on Google, we realize that the first places in searches on various subjects are the posts that have more content (more than 2,000 words in the post). This is important factor for SEO, but remember: optimizing for Google is important, but thinking the content for the user is more, and that’s why people share it.

With that in mind, let’s get down to the tips:

1 – Choose the theme based on data

First of all, having knowledge is important, but it is not everything. Ask yourself: What will I write in demand? Does the public have an interest in this? Look for a long-lasting theme to generate long-term feedback and focus on how the reader can apply the post to your business and succeed.

You can begin your search by checking which articles have already been published with the same subject. Write down what most caught your eye and see if comments can bring something new, like solving problems or doubts, for example. A very useful tool is the Similarsites . With it you enter your web address and it searches to identify which other sites write about your subject.

Another way is to search via Google AdWords Keyword Planner . With it you can analyze the demand that the subject has, the most searched keywords and choose the best option for your post.

You can learn more by accessing our post on themes for content

2 – Give a goal for your content

One of the important points to be addressed when talking about objective is to observe the purchase journey . At what point of the way does the buyer go that the post will be inserted? What information is most important to him at this point?

From learning the topic to the buying decision, understand demand, and with keywords in context, establish a connection where content will meet what your reader is looking for. That done, the conversation gets a lot better, since he has the information at the right time.

3 – Create a Killing Introduction

You were probably interested in this text early on, as you got to topic three. An introduction needs to be strong to get the reader to the rest of your text keeping you interested.

You can start your introduction with a question, a sequence of facts or talk about a problem through a story, just like we did at the beginning of the post. The important thing is to grab the reader’s attention and get him to the next few paragraphs.

To learn more follow these 6 tips about introductions in our post

4 – Develop engaging content

If you got here means that this topic is being fulfilled and the text has already surpassed the “boring barrier”. Your reading is flowing and the chance you get to the end of the text is great.

For a good structure it is important to break the paragraphs in a few lines taking care not to break the ideas of the text. About 3 to 5 lines on average can be a good parameter for each paragraph, but this will also depend on the formatting of your blog.

Also try to separate by subtopics, as we do in this post, for example. Images and spacing also help to breathe in the text and illustrate some examples. Insert links also enrich, but do open in a new tab or tab to not leave your post.

5 – Advertise your content

One of the ways to spread your content is by sharing on social networks. In addition to posting to your timeline, focus on related groups or even drive through ads.

Another way to advertise your content is to send a newsletter to your readers warning you about the news on your blog. Be careful with the amount of shots, if the numbers of posts is large, make an analysis of how many submissions per week you will make so as not to be annoying or not to become spam.

Having influential people on the subject talking about your post may be another alternative to leverage visits. Plan and find partners who link to your site, comment on social networks and indicate their content.

6 – Set a Title

As much as it is a single sentence, it is one of the parties that may take more time to be well done. At first it can be created before the ready text, but the most viable is to do everything in order to be as relevant as possible.

Usually the first idea is not ideal. There is a methodology for creating good titles, it involves a lot more perspiration than inspiration. Here’s the step-by-step:

  • Write, write and write: at least 25 titles
  • Choose an average of 4 titles that you liked best
  • Pass on to other team members to also choose
  • Select the most voted or relevant

Comment on a benefit (The best methodology for …), numbering your post (X forms for …) or asking a question (Are you prepared for the …?) Are some forms of effective headings for your post.

7 – Additional tip

Use social sharing buttons. There are plugins that can be installed for this purpose. You can use it with the buttons running through the sidebar, as we do here in the blog, or you can insert at the beginning (as social credibility) and another at the end of the post (natural way to share).

Whatever your choice, both cases are good solutions to increase your number of shares on social networks and increase your visits to the blog.


Whatever your subject, start your posts with a focus on more specific subjects (exploring niche markets) and from there make new posts by broadening your topics. Following these tips and having a post planning is critical to the success of your content, increase the number of visits and, consequently, help in your goals and conversions.