Needless to say that the Christmas holidays are much more than on 25 December. D and fact, we have almost two months on holiday to celebrate. For marketers, this means planning ahead and prepare for thematic campaigns designed especially for the new year.
We have put together 7 tips to help you focus to implement a successful campaign for year-end, from design to strategy in which it is framed.
A very important part of a strategy for a campaign is deciding how to promote your brand in important holidays like Christmas, Hanukkah and New Year. Also note that there are other important days for shopping, as Black Friday, Small Business Saturday and Cyber Monday.
Once you have defined which of these festivals is that best fits your company, you should create an appropriate campaign to her that might interest your audience to keep them involved and get their attention.
A campaign for the holidays does not mean only Christmas, nor need to be launched in December. Despite its importance, the remaining days of festivities that I said you sometimes forget, so I recommend taking them into account as well.
For example, New Year is a very popular festival in which people pay attention to campaigns, consume, makes gifts and meets with friends, this makes it a very powerful party that lasts only one night, but it needs a lot of preparation . With all these variables, you can create campaigns for New Year to all companies.
To promote your campaign, you have to create focused deals around your specific theme. In some cases it may involve discounts for your customers, or content created for the holidays. For example, to celebrate the holidays in HubSpot have created these 250 pictures free of rights for the use with your audience and create the best campaign based on their interests and needs.
Once you’ve created the specific offer, it’s time to create the campaign with which you are going to promote your offer. There are a variety of tools to help you, as calls to action, banners, images on social networks, etc. All these tools will help you promote your campaign.
During the holidays you can see that the interest of your audience is much lower than the rest of the year. This is because many people are on vacation or thinking and planning the next vacation. However, despite this, there are things you can do to get the attention of your audience, so do not despair.
For example, you can ensure that your schedules are planned in advance with all campaigns and initiatives. This will help you write and create content more easily during the holidays. After creating written content, such as blogs, ebooks, Slideshares, etc, program it during the months of November and December. Thus, you leave everything ready.
You can not stop monitoring your social networking accounts through your favorite tool to discover and follow keywords for the holidays so you can respond quickly and you’re at the beginning of all searches.
If you want to use PPC (pay per click) your campaign during the holidays (it’s very interesting, because you will help temporarily boost visits to your website), here you are a few things that can help you.
First, consider your audience when looking for your brand on the Internet, or related keywords. If you are a B2B company, you will see that your audience is interested in working hours. Conversely, if you are a B2C, you’ll see more traffic at night or on weekends.
Then he finds out what your audience thinks and needs while they are looking for information quadrant this time. Are you looking for gifts for family? Friends? ¿Last minute gifts? Create an ad taking into account your audience and create it to get your attention.
During the holidays is the best time to plan an event. But before you start buying lights and decorations, decides the exact purpose of your event.
What goals are you trying to achieve? How the event will help to more effectively reach your audience? Having an event only to have it not help you accomplish anything, you need clear objectives that can be achieved and that make sense with your strategy.
Create a live event to reach a wider audience can be one of your goals. When you make an event, your guests usually make tweets with the hashtag of the event. With this hashtag you can promote other campaigns related, like your bids.
People attending your event and contacts on social networks are more likely to see the campaign with the hashtag thanks to the event. So using both physical presence as online, helps you achieve your goals.
To put this into practice, we propose an example. In the event you can give a product – as a detail – attendees plus a putting station to get you pictures, so people publish them on social networks with your hashtag. So you’ll be using both physical presence and online. With this, you help aumetar your brand recognition as people become curious to see photos of your brand.
During the holidays, most companies have at least one promotional campaign, some with discounts and rebates, others have special occasions only for the holidays. Whatever it is what your company decides to do, delight your customers has to be your main goal and the greatest of your efforts.
When you are planning your campaign goals, think about how to make your customers are delighted, and if you can, show them how thankful your business is with them.
What else does your company to prepare for the holidays? Give us your opinion to your plan in the comments.