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While all are alert to the Google algorithm updates, one thing has been pretty consistent for those implementing Inbound Marketing and want to optimize their websites: we must devote efforts to research keywords.

Every company needs to have a research process whose end result is a list of terms you want to position.

In this way, you will be able to establish and implement a strong strategy SEO (Search Engine Optimization) that will help your potential customers find you on search terms that really matter.

But how to research keywords for your SEO strategy? Follow these 6 steps.

Step 1: Make a list of relevant topics about your business

To start this process think about the topics you want to align. You’ll get to define between 5 and 10 issues that you think are important for your company. These topics will help you find specific words.

If your company blog is constantly updated, these are probably the topics you write about frequently.

Put yourself in the shoes of your buyer and ask people what kinds of topics seek? Perhaps the sales team can also help you find topics.

Step 2: Supplementing topics with keywords

Now that you have issues to focus on, it’s time to identify some key words each.

These are the ones that you think are important to rank in Google results and, according to your assessment, your target customers are looking for.

This step is not to reach a final list of keyword phrases. It is simply brainstorm on ideas , phrases that you think your potential customers might use to search for related content.

Although increasingly being coded keywords in Google, another smart way to reach them is to find out what words your website and are finding themselves more easily.

To do this, you need an analysis software such as Google Analytics web sites or HubSpot.

Delves into traffic sources of your site and sifts through organic traffic, the keywords that people use to get there.

Repeat this exercise on each of the topics that you already have.

Remember: If you’re having trouble reaching the relevant terms, you can always go to your sales executives and ask them what kind of terms they are using or what prospects and customers have common questions.

Step 3: Research related to search terms

If you are thinking of more keywords that people might be looking for a specific item, go to Google and check out related search terms that appear when each word is written.

When you type in a phrase and you scroll to the bottom of the results of Google, you will notice other suggestions related

These words can give you ideas for other keywords that you should consider.

Step 4: Check if there is a good mix of expressions and keywords for each topic

If you do not know the difference between search terms and keywords you should know that the terms are phrases that include one or more keywords. They are generally shorter and more generic. Generally they contain three or more words.

It is important to check that you have a mix of terms and conditions, as this will give you a balanced strategy, positioning targets short and medium term.

Step 5: See how competitors are lining up these keywords

The fact that your competitor is doing something does not mean you need to copy it.

The fact that a keyword is important to your competitor, does not mean it is for your website.

However, understanding the words that your competitors are trying to line up is a great way to help boost your own list.

Step 6: Use the Google AdWords Planner

Now that you have the right combination of keywords, it’s time to reduce the charts with more quantitative data.

You have a lot of tools at your disposal to do this.

Planner words Google lets you get search volume for each and do traffic estimates, considering also the degree of difficulty mean you position each.

Do not suffer any more! You’re done!

Now you have a list of keywords that will help you focus on the right issues for your business and get your content assets value.

Be sure to re-evaluate these keywords every three months.

As you gain better positioning, you can add more keywords to your lists.