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A question that quite often hear in SEO is “why my page is not showing up in Google?”.

There are some important aspects in the way search engines find and index content and neglect these items can cause some content to your site get left out.

To escape this problem, complementing our last post about the benefits of an XML Sitemap and how to create one for your company , we list below 6 items that could cause a page is not listed by Google. Check out:

No links anywhere to the page you want it to appear

Google and other search engines only find content when it is recommended and this is done through the Sitemap, and especially links.

If there are no links to the page, it hardly will be indexed by search engines.

Pages displayed only after filling out forms

Robots that scan after new links can not fill out a form and identify what content appears next. Thus, any content or link that is only accessible via a form is considered invisible to search engines.

To illustrate, just think of the classic example, we still see often, pages that require user logins to continue your navigation.

Links embedded in JavaScript, Flash code, plug-ins, PowerPoint and PDF

Beware use of javascript in your site links. It is quite possible that the tools are not tracking or are going through a very small weight to the links embedded in them, which may end up not being indexed.

Similarly, the links embedded within Flash and other plug-ins tend to be invisible to search engines. Search engines are making progress to detect this type of link, but for now, avoid relying too much on these advances.

The tools also rarely report links in PowerPoint and PDF files.

Links to the page using the tag rel = “NoFollow”

The use of “nofollow” attribute on links to the page works as an instruction to the search engine not to follow the recommendation and ignore the link.

But the use of that attribute as a meta tag on the page itself is even worse: it serves as a prohibition for search engines to index the content.

Excess links on a page

Google has a guideline that suggests the standard of up to 100 links per page. This number is indicated not to overload the reading of the search robots, which come to ignore when the number of links is too high.

This “limit” actually is a bit more flexible, depending on the page authority may reach 150 or even 200 links without major losses. However, it is prudent to limit this number and avoid the risk of having urls that are important to your business out of indexing.

Your site received a punishment

If your site makes use of black hat (malicious techniques to get better positions), it is possible that he has suffered a punishment from Google.

To confirm this, look for a page that is already popular (like Home of the site, for example). If it is not displayed and the reason is not any of the above causes, try to identify the reason for the penalty, correct and make the request for reconsideration .